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How Malls Can Make Money from Social Presence

How Malls Can Make Money from Social Presence | Proximity Marketing | Scoop.it
Leaving behind the traditional model of product promotion is a big decision for shopping malls. Smart technology and social presence ...
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In-Store Marketing: Enough Room for Brands to do more

In-Store Marketing: Enough Room for Brands to do more | Proximity Marketing | Scoop.it
In-store marketing isn’t exactly the priority of omnichannel retailers. Being digital-heavy is fine, but there should be some parity between online and in-store.
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Few Things Retailers Should Know About Holiday 2017

Few Things Retailers Should Know About Holiday 2017 | Proximity Marketing | Scoop.it
Holiday 2017 is around the corner. Retailers should focus on in-store marketing, provide convenient return policies, enhance after-sale communication, etc.
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In-store Engagement: Targeting Mobiles to Enhance Customer Experience

In-store Engagement: Targeting Mobiles to Enhance Customer Experience | Proximity Marketing | Scoop.it
A rich customer experience is what physical retailers & brands strive for. Engaging with customers is the key to enhancing their overall in-store engagement
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In-store Analytics: Empowering the Retailers

In-store Analytics: Empowering the Retailers | Proximity Marketing | Scoop.it
In-store analytics empower retailers like no other. It helps them meet customer expectations, manage staff, and assess the impacts of visual merchandising.
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Omnichannel Retailing: Physical Channels need more focus

Omnichannel Retailing: Physical Channels need more focus | Proximity Marketing | Scoop.it
When it comes to omnichannel retailing, the digital channel often gets more attention than the physical. Brands shouldn’t discriminate between the two.
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The Retail Apocalypse is far from here

The Retail Apocalypse is far from here | Proximity Marketing | Scoop.it
Many retailers have feared and ultimately surrendered to the fact that physical retail is dead. Retail apocalypse is not here yet.
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The Role of Store Associates in enhancing in-store engagement of customers

The Role of Store Associates in enhancing in-store engagement of customers | Proximity Marketing | Scoop.it
Enhancing the in-store engagement of customers is an important aspect for all brick-and-mortar stores. Store associates play a vital role in ensuring the same.
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Grocery Retail: Taking a leaf out of Amazon’s Book

Grocery Retail: Taking a leaf out of Amazon’s Book | Proximity Marketing | Scoop.it
Through Omnichannel retailing, Amazon aspires to make grocery retail shopping more efficient for the customers. Brick-and-Mortar retailers should follow suit.
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Omnichannel Retailing: A Guide for the Retailers

Omnichannel Retailing: A Guide for the Retailers | Proximity Marketing | Scoop.it
Omnichannel retailing is not new. Retailers should provide consistent customer experience across mediums to attain their loyalty. Personalization is also key.
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App Based & Location-Based Marketing: The Popular Choice Among Global Marketers

App Based & Location-Based Marketing: The Popular Choice Among Global Marketers | Proximity Marketing | Scoop.it
As for data-driven marketing, app & location-based marketing is popular among marketers of US & UK. Real-time personalization is not UK marketers’ priority.
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In-Store Engagement: The key to an enhanced Customer Experience

In-Store Engagement: The key to an enhanced Customer Experience | Proximity Marketing | Scoop.it
Retailers should look to enhance the in-store engagement of customers. They can do so through in-store personalization, latest technology, and faster checkouts.
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Retail Analytics: Amplifying Marketing & Store Operations

Retail Analytics: Amplifying Marketing & Store Operations | Proximity Marketing | Scoop.it
Retail Analytics help enhance marketing decisions and optimizes store operations. The retail analytics market is set to grow at a whopping rate till 2020.
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The Problems Hovering Over Digitization of Physical Retail Store

The Problems Hovering Over Digitization of Physical Retail Store | Proximity Marketing | Scoop.it
Digitization of physical retail is the key as retailers look to meet consumer expectations. However, there are various problems that is blocking their progress.
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Brick-and-Mortar Evolution: Customer Behavior Analytics, Omnichannel retailing, In-Store Engagement strategies and more

Brick-and-Mortar Evolution: Customer Behavior Analytics, Omnichannel retailing, In-Store Engagement strategies and more | Proximity Marketing | Scoop.it
Brick-and-Mortar retail has certainly evolved. Omnichannel retailing, customer behavior analytics, among others have played major roles in the evolution.
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Internet of Things in Retail: Powering Retailers to a Position of Strength

Internet of Things in Retail: Powering Retailers to a Position of Strength | Proximity Marketing | Scoop.it
The influence of internet of things in retail is massive. It allows brands and retailers to sell experiences to their customers and meet all their expectations.
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Location-based Marketing: Overcoming Challenges and Scoring Conversions

Location-based Marketing: Overcoming Challenges and Scoring Conversions | Proximity Marketing | Scoop.it
Location-based marketing is by far the most prospective thing for brands and retailers. But, they need to overcome a few barriers to score more conversions.
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Millennials – Facts Modern Retailers Must Know

Millennials – Facts Modern Retailers Must Know | Proximity Marketing | Scoop.it
Retailers should focus on enhancing the in-store engagement of millennials as they love stores. They should be aware that millennials can be brand loyalists.
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Attraction & Interaction: The Key to in-store engagement of customers

Attraction & Interaction: The Key to in-store engagement of customers | Proximity Marketing | Scoop.it
In-store engagement of customers is key for their shopping experience to be worthwhile. ‘Attracting’ customers and ‘interacting’ with them is truly essential.
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Omnichannel Retailing: Fulfillment methods leveraging the Retail Store

Omnichannel Retailing: Fulfillment methods leveraging the Retail Store | Proximity Marketing | Scoop.it
Omnichannel Retailing today is a no brainer. Omnichannel fulfillment methods will help the physical retailers to compete with their e-commerce rivals.
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Proximity Marketing: Mistakes that brands should be wary of

Proximity Marketing: Mistakes that brands should be wary of | Proximity Marketing | Scoop.it
Brands leveraging proximity marketing often commit some common mistakes. Disconnect between data silos, unlimited messaging, being a couple among others.
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Merchandising Strategies: Generating Traffic, Increasing Sale & Maintaining Customer Loyalty

Merchandising Strategies: Generating Traffic, Increasing Sale & Maintaining Customer Loyalty | Proximity Marketing | Scoop.it
Different merchandising strategies should be implemented for achieving different objectives. Strategies for increasing sale & maintaining loyalty are different.
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Retail Customer Care Trends: Driving Loyalty by Enriching Customer Experience

Retail Customer Care Trends: Driving Loyalty by Enriching Customer Experience | Proximity Marketing | Scoop.it
Retail personalization, AI, among others help satisfy customer expectation & drive brand loyalty. Here are a few customer care trends for brands to consider.
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Customer Behavior Analytics: Giving Retailers the all-important Edge

Customer Behavior Analytics: Giving Retailers the all-important Edge | Proximity Marketing | Scoop.it
Customer behavior analytics data allow organizations to predict & personalize the shoppers’ journey. It allows them to acquire the edge over their competitors.
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Retail Evolution – ‘Where it stands Today’

Retail Evolution – ‘Where it stands Today’ | Proximity Marketing | Scoop.it
Retail has changed. The Internet of things in retail, video technology, proximity sensors, and digital payment options are leading the retail evolution.
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Brick-and-Mortar Retail: Maintaining Consistent In-Store Traffic

Brick-and-Mortar Retail: Maintaining Consistent In-Store Traffic | Proximity Marketing | Scoop.it
Retailers want more number of people walking in to their store every day. Providing an enhanced in-store experience is the key to keep in-store traffic flowing.
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