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What success to expect and measure from your guest blog

What success to expect and measure from your guest blog | ProNewsOnLine | Scoop.it

Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase traffic to your website, and help create a brand for yourself.But measuring the effectiveness of a guest-posting campaign is where most people go wrong.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 15, 2015 6:49 PM

There are a lot of bad reasons to do guest blogging - including bad and outdated SEO tactics that no longer work - but there are also very good reasons to do so which is why it's one of the lean content marketing best practices.


While measuring the impact of guest blogging remains ambitious in my opinion, this post frames what to expect when doing proper guest blogging: more visibility, more distribution. I find however that #5 - lead generation - is a stretch and I wouldn't recommend to guest blog to generate leads. Yes, a good guest post will send some traffic to your site (but maybe not as much as you expect) and some of it might convert if your site is optimized for that. But it's a long shot.


Another reason which is more valid in my experience to justify guest blogging is to expect thought leadership development by contributing to well established blogs in your industry. The association of your brand with an established one acts as endorsement and will add credibility to your next pieces and your blog.

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Cecil the Lion's 'Brother,' Jericho, Reported Dead in Zimbabwe

Cecil the Lion's 'Brother,' Jericho, Reported Dead in Zimbabwe | ProNewsOnLine | Scoop.it
A lion named Jericho, who is the Lion Known As Cecil's brother, is Feared Dead in Zimbabwe today amid conflicting reports about the lion's fate. The Zimbabwe Conservation Task Force, qui is not an official government agency, Told ABC News Was shot and killed Jericho today at Hwange National Park. HOWEVER, a lion researcher Told the Associated Press Jericho That's normal satellite collar has-been sending signals indicating indication he is moving around.
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Report about Rep. Conyers puts Congress under sexual harassment microscope

Report about Rep. Conyers puts Congress under sexual harassment microscope | ProNewsOnLine | Scoop.it
Claims that Rep. John Conyers (D-Michigan) settled sexual harassment claims against a female staffer have put Congress into the scandal spotlight.
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Social Media News for October 2017: LinkedIn Helping with Branding

Social Media News for October 2017: LinkedIn Helping with Branding | ProNewsOnLine | Scoop.it
While the Fall season has many of us wrapped up in blankets with flavored lattes, social media news are spicing things up in lots of other ways.
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5 Reasons Why You Should Embrace Social Media Minimalism

5 Reasons Why You Should Embrace Social Media Minimalism | ProNewsOnLine | Scoop.it
We'll explain why you should embrace social media minimalism in this blog. Social media marketing can be easy but you need to do it smart.
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15 Free Productivity Tools for Savvy Social Media Marketers

15 Free Productivity Tools for Savvy Social Media Marketers | ProNewsOnLine | Scoop.it
The best social media marketers are great at multitasking and can work well under pressure, but even they need assistance to complete their demanding routines.
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Facebook launches profile picture frame to celebrate International Day of the Girl | Social Media Observatory

Facebook launches profile picture frame to celebrate International Day of the Girl | Social Media Observatory | ProNewsOnLine | Scoop.it
It's high time girls around the world got some extra recognition, and Facebook is working to help make that happen. Facebook has created a special profile
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Why I Stepped Back from Blogging & Social Media - Curiosity Travels

Why I Stepped Back from Blogging & Social Media - Curiosity Travels | ProNewsOnLine | Scoop.it
A few years ago, after teaching English abroad and before my current job, my main professional focus was travel blogging and social media. When not physically traveling, it took up the majority of my time. I posted frequently, grew a successful Instagram account and got to do a lot of amazing things. While I made some …
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Social Media Updates for the Week

Social Media Updates for the Week | ProNewsOnLine | Scoop.it
Here is a look at the most recent updates and announcements from Facebook, Twitter, Instagram and LinkedIn. Brainstorm their potential and implications for your
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Are Social Media Sites Doing Enough To Combat Rumors And False News?

Are Social Media Sites Doing Enough To Combat Rumors And False News? | ProNewsOnLine | Scoop.it
As they struggle with disasters and other crises, police, fire and other public officials are spending an increasing amount of time and resources knocking down rumors spreading on social media.
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How to Live-Blog at Events for More Exposure | Social Media Observatory

How to Live-Blog at Events for More Exposure | Social Media Observatory | ProNewsOnLine | Scoop.it
Want to get in front of an engaged audience? Do you attend live industry events? In this article, you’ll discover how to use live blogging to attract and
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The 10 Most Important Social Media Metrics to Monitor

The 10 Most Important Social Media Metrics to Monitor | ProNewsOnLine | Scoop.it
Trying to prove the value of your social media marketing? Here are the 10 most important social media metrics to monitor.
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Russia & Brexit Britain ‘on the threshold of a new era of trade & economic relations’

Russia & Brexit Britain ‘on the threshold of a new era of trade & economic relations’ | ProNewsOnLine | Scoop.it
Boris Abramov, Russia’s Trade Representative to the UK, says the two nations are on the threshold of a new era of trade and economic relations.
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Palestinians ‘freeze’ contacts with US over DC office shutdown – minister

Palestinians ‘freeze’ contacts with US over DC office shutdown – minister | ProNewsOnLine | Scoop.it
The Palestinian Authority has “frozen” all contacts with the US over its decision to close the DC office of the Palestine Liberation Organization.
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Are Social Media Monitoring Tools Really Expensive?

Are Social Media Monitoring Tools Really Expensive? | ProNewsOnLine | Scoop.it
Are using social media monitoring tools worth it or are they way too expensive? Maybe it's time to dig into the value of monitoring with some tech help.
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Written Articles and Videos Deliver for Marketers on Social Media | KoMarketing

Written Articles and Videos Deliver for Marketers on Social Media | KoMarketing | ProNewsOnLine | Scoop.it
Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms?
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Make Social Media A Part of Your Well-Balanced News Diet

Make Social Media A Part of Your Well-Balanced News Diet | ProNewsOnLine | Scoop.it
It's important to take social media seriously – now more than ever before. Need help incorporating it into your news diet? We're here to help.
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Emotionally Abusive Social Media Site Continuously Manipulating Woman Into Staying

Emotionally Abusive Social Media Site Continuously Manipulating Woman Into Staying | ProNewsOnLine | Scoop.it
The Onion, America's Finest News Source.
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Social media whips up storm of memes and jokes over Hurricane Ophelia

Social media whips up storm of memes and jokes over Hurricane Ophelia | ProNewsOnLine | Scoop.it
Social media users saw the funny side of the storm bearing down on Ireland today by posting a series of memes and jokes, with some suggesting Guinness and Taytos were being stockpiled.
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Our Very Worst Social Media Fails: The Expert Roundup

Our Very Worst Social Media Fails: The Expert Roundup | ProNewsOnLine | Scoop.it
Do you think social media fails only happen with big brands? Not so. Even mere mortals have had missteps. Learn from their mistakes!
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The Best Networks for Social Media Marketing

The Best Networks for Social Media Marketing | ProNewsOnLine | Scoop.it
Synthesio takes a deep look at which network is best for your social media marketing campaigns to help you maximize your digital marketing efforts.
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More Americans get their news from Social Media Websites today

More Americans get their news from Social Media Websites today | ProNewsOnLine | Scoop.it
Social media websites have become very popular these days. Furthermore, the sites do not only provide a means for people all over the world to connect.
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ProNewsOnLine

ProNewsOnLine | ProNewsOnLine | Scoop.it
ProNewsOnLine is an Independent news source that share Independent news sources from around the world.
Bringing you the true headlines behind the corporate lies and deception.
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Putin orders Finance Ministry to sue Ukraine over unpaid debt

Putin orders Finance Ministry to sue Ukraine over unpaid debt | ProNewsOnLine | Scoop.it
Russian President Vladimir Putin ordered HAS Finance Minister Anton Siluanov to file a lawsuit if contre Ukraine Kiev fails to repay Russia's $ 3 billion Eurobond loan by the December 20 deadline.
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