Marketing Mix
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Marketing Mix
How to sell stuff
Curated by Eliza Beikerte
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Infographic: Content Marketing Versus Advertising

Infographic: Content Marketing Versus Advertising | Marketing Mix | Scoop.it
Whenever I see a versus blog post or article that takes one marketing strategy and pits it against the other, I’m always concerned. In this case it’s a head to head between content marketing and advertising.

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5 Ways to Kill a Great Marketing Plan

5 Ways to Kill a Great Marketing Plan | Marketing Mix | Scoop.it

Brad Sugars published an article on 5 Ways to Kill a Great Marketing Plan whereas this article is a feedback on it. With a real life based experience of running a business author gives his own point of view on the topic. Even additional literature is suggested to gain better understanding and knowledge.

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Forbes.com Video Network | Booked: Peter Guber's Tell To Win

Forbes.com Video Network | Booked: Peter Guber's Tell To Win | Marketing Mix | Scoop.it

How good storytelling can have a positive effect on our lives and on our businesses. The point of this video can be concluded in just couple of words: "If you can't tell it, you can't sell it!" 
Aplying this concept to 4P's we come to coclusion that we have to choose the story of Product, Pricing, Place and Promotion very carefully. If the story will be emptional and well constructed, people will be more interested and more active in purchasing your product or service.

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Marketing – from “4 P’s” to “4 C’s” to “4 V’s”

Marketing – from “4 P’s” to “4 C’s” to “4 V’s” | Marketing Mix | Scoop.it

Always changing environment makes us adopt. If you have heard about 4P's and maybe about 4C's, you might not heard about 4V's! Yes another very interesting approach to Marketing mix. 4V's stand for Validity, Value, Venue and Vogue. Bob Lauterborn, professor of advertising at the University of North Carolina suggests that 4P's has some major flaws. He also believes that 4C's principle is facing some dilemma. So he introduces a new marketing tool - 4V's. Read in more detail...

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Do You Really Understand Marketing?

This is educational and at the same time very funny presentation about marketing. The presentation was meant to be 20 min long, but it has been cut to 3 min. Slides are changing to quickly, but you can always pause the video and read them slowly. 

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Strategy - 12 Marketing Predictions for 2012

Strategy - 12 Marketing Predictions for 2012 | Marketing Mix | Scoop.it

2011 brought a lot of changes as in how was the marketing done. What is awaiting for us in 2012? This article gives us 12 predictions for the following year. How dominant role will social networking play and what about mobile marketing? Should we be expecting even more discount driven economy in future? It looks like it. Read more about these topics on the article. 

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17 Ways to Increase Sales And Avoid The Clothes Dryer Feeling | M4B Marketing

17 Ways to Increase Sales And Avoid The Clothes Dryer Feeling | M4B Marketing | Marketing Mix | Scoop.it

What should be done when the sales of your product or services are dropping? Here are 17 possible ways to change the situation in your favour. Some examples: get more profitable customers or increase distribution channels. But don't forget that you should do some research to find out if your chosen option will bring desired value to your business.

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The 4 C's Versus the 4 P's of Marketing | FOCUS Marketing Intelligence

The 4 C's Versus the 4 P's of Marketing | FOCUS Marketing Intelligence | Marketing Mix | Scoop.it

Bob Lauterborn, profesor of advertising at the University of North Carolina has suggested that 4 P's should be replaced with 4 C's. He explains it with the high percentage of new product failure rate every year. Should we really introduce 4 C's instead of 4 P's?

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Are the Marketing Mix and 4P’s of Marketing Irrelevant?

Are the Marketing Mix and 4P’s of Marketing Irrelevant? | Marketing Mix | Scoop.it

Professionals and people in the field talks about the importance of marketing mix. Has it become irrelevant today or is it off more importance than ever? 

 

Following situation has been disscused in this article:

 

"The ability to video conference and tele-presence have made the need for intercontinental business travel less necessary, so that airlines face competition not from one another, but from a company like Cisco. Simlarly Mobile Service providers are doing more business in music by selling ring tunes than traditional music companies."

 

Really interesting opinions and points have been made, for an example: there should be another P introduced to the marketing mix - "The purple cow" principle. 

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The Art of Self-Marketing Online

The Art of Self-Marketing Online | Marketing Mix | Scoop.it

Finding a job is actually selling yourself to your possible future employers. You will be promoting yourself as being something more, something better than the other candidates. This is a skill that needs knowledge. Would you go into an exam or assignment unprepared? Then why do it to your career!!?

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Mobile Marketing - The Elephant In the Room for Marketers

Mobile Marketing - The Elephant In the Room for Marketers | Marketing Mix | Scoop.it

Every day on metros, on streets and at Cafes people can't separate themselves from their phones. Everyone talks about the power of mobile and how it will change advertising. But the truth is, no one has figured it out yet. Mobile advertising is like going back to the internet 1995, except on a much smaller screen. Isn't this a field of advetising that marketing directors should consider when planing their marketing mix and their strategies?

 

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The 4 P’s Redefined: Social Media Now Rules Promotion

The 4 P’s Redefined: Social Media Now Rules Promotion | Marketing Mix | Scoop.it

Chris Horton says that 4P's are redefined as the social media now rules the promotion. Is that something new to you? I believe that most of us are already aware of the  internet's great power. Nevertheless find out why it works and how to use social media as an effective promotion for your business.

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Liz Reid's curator insight, September 26, 2013 5:36 AM

It is interesting to note the profound effect that social media has had on the world of marketing in a relatively short period of time. In terms of the marketing mix, social media represents an invaluable tool for engaging with an audience. It seems that the strengths of social media as a facet of the marketing mix are its affordability and the ability to engage in two-way communication with audiences. Furthermore, the ease and specificity of measuring the results of social media based marketing communications represents a large factor of why social media is such a successful marketing tool. The vast array of modern analytical tools make it extremely easy to measure factors such as engagement and reach, while also producing metrics that are overarching and, at the same time, can be made more specific. The ability to measure success at any moment and in real time, is something that is unique to social media. It is a testament to the power and proliferation of social media, that it should be included in any comprehensive marketing campaign. 

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Marketing Mix

Marketing overview, marketing mix importance, description of 4 P's. An overview of the topic. I did this presentation for a module at University.

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The 4 C’s – The New Marketing Mix

The 4 C’s – The New Marketing Mix | Marketing Mix | Scoop.it

Is it really that there's a need for a new marketing mix? The 4 C's instead of 4 P's? What is 4C's and how does the new marketing mix work?

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The 7 Worst Marketing Emails You've Ever Seen

The 7 Worst Marketing Emails You've Ever Seen | Marketing Mix | Scoop.it

Marketing shouldn't make people cry. Do you get marketing email that makes you want to punch your fist through your computer?

 

Promotion with emails can be great way how to connect with customers, but only with one condition - you should be giving people valuable information in a personalized and contextual manner.

 

Here you will find some really bad examples of email marketing. What should you avoid when writing your own  promotional emails?! You will find some answers in this article.

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Strategy - Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email : MarketingProfs Article

Strategy - Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email : MarketingProfs Article | Marketing Mix | Scoop.it

Strategy - Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix.

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Marketing’s Four P’s: First Steps for New Entrepreneurs

Marketing’s Four P’s:  First Steps for New Entrepreneurs | Marketing Mix | Scoop.it

Are you a business manager or a new entrepreneur, or maybe student learning about marketing mix and how to implement it? This will be really usefull case study for you. It presents the four elements of marketing your products and business. After reading this article you should be aware of the range of marketing decisions you need to make when deciding on the marketing mix strategy.

 

The most useful part of this article is the additional worksheets that will help you understand and tailor your marketing mix to your customers’ needs.

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Ryanair Marketing Mix

Ryanair Marketing Mix | Marketing Mix | Scoop.it

Ryanair is the European low cost airline. Eveyone knowss that, but what about Place, Promotion and their Products?! Did you know that they also have hotel businesses? This article is about Ryanairs marketing mix, a reall life example how the theory is applied in a succsessful company.

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The Marketing Mix and 4 Ps

The Marketing Mix and 4 Ps | Marketing Mix | Scoop.it
The marketing mix (often called the 4Ps) is one of the best known of all marketing models. Find out how to use the marketing mix to get the right product, place, price and promotion in your business.
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The Customer Loyalty Investment: Gratitude | The Marketing Spot

The Customer Loyalty Investment: Gratitude | The Marketing Spot | Marketing Mix | Scoop.it

Customer loyaly is what brings money to the company.

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