Programmatic Premium
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Asta Vasiliauskaite
Scoop.it!

Programmatic Premium Benefits For Brands & Agency Challenges ...

Programmatic Premium Benefits For Brands & Agency Challenges ... | Programmatic Premium | Scoop.it
Programmatic premium is the basis for our brand campaigns incorporates video, large formats & inventory bought either via first look or in a PMP's. Many brands see it as the route to market when they want to put the right ...
more...
No comment yet.
Scooped by Asta Vasiliauskaite
Scoop.it!

The future of programmatic buying

Automated media buying is a much buzzed-about topic in the advertising world. Here, in an interview at MAP 2014, a Warc event, Will King of Orange Digital di...
more...
No comment yet.
Scooped by Asta Vasiliauskaite
Scoop.it!

Direct vs. Programmatic: An Analyst's Perspective

Michael Greene, Senior Analyst, Forrester, uncovers commons myths about programmatic buying and participates in a lively discussion with Andy Atherton, AppNe...
more...
No comment yet.