Programmatic Advertising
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Programmatic Advertising
Programmatic advertising and marketing
Curated by Marco Bandini
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WeChat’s Chinese New Year Cash-Giving Game Draws Users To Payment Service

WeChat’s Chinese New Year Cash-Giving Game Draws Users To Payment Service | Programmatic Advertising | Scoop.it
A new viral Chinese New Year "red envelope" game by the mobile messaging service is gaining major attention for its new payment system.
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Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement | Programmatic Advertising | Scoop.it

Programmatic Everywhere

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IAB: 72% of Publishers Are Now Using Programmatic Ad Technologies

A new IAB study shows that 72% of publishers are using programmatic ad technologies, a trend that mirrors advertisers.
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The war between programmatic buying and creativity (single page view) - iMediaConnection.com

The war between programmatic buying and creativity (single page view) - iMediaConnection.com | Programmatic Advertising | Scoop.it
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Programmatic and RTB

Programmatic and RTB | Programmatic Advertising | Scoop.it
Learn about current IAB initiatives in the Programmatic & RTB space and the opportunities for members to get involved.
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What Is Programmatic Advertising And Is It The Future?

What Is Programmatic Advertising And Is It The Future? | Programmatic Advertising | Scoop.it
I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.
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