Program planning, Objectives, budget, measuring success
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IMCrazy: Establishing Objectives and Budgeting for the Promotional Program

IMCrazy: Establishing Objectives and Budgeting for the Promotional Program | Program planning, Objectives, budget, measuring success | Scoop.it
Donnnab's insight:

This is another post that helps people to answer people's questions to "Why is it important to have program planning, obectives, budgets, measuring success. Fristly, I strongly argree, advetisements can make people aware of the product. Advertising about delivering/ communicating what a company can offer to its consumers through various products and services. It reinforces the product’s message. I ardetemine the value of the asvertisement, but success can be measured by marketing and communication objectives. This is such a great blog artical!! Very useful and easy to understand!

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shahd saif's comment, August 22, 2013 3:51 AM
I think in order for any brand to be recognized, they definetley need to set a budget aside for the marketing and advertising. I think without it the brand wont be known. great article Donna!!
May Elizbeth 's comment, August 22, 2013 5:19 AM
Good insight Donna. Very interesting how the author strongly emphasizes the importance of establishing objectives and allocating budgets for the promotional program. well worth a read!
Thomas James's comment, August 22, 2013 6:33 PM
@Matt.Think you are spot on with your view on this article it is essential to allocate a set amount when it comes to advertising. I also found it really interesting looking at the models in this article as it made it that much easier to understand the process in allocation towards a budget when advertising. I have always thought some advertisements spend to much when they already have a customer base established and this articles supports my thoughts.
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Creating an Integrated Marketing Communications Plan a How-To Guide: RD Marketing

The marketing communications planhelps to guide your marketing efforts in a consistent way. Without a plan you marketing efforts will be hodge-podge and that's how they will feel to the customer as well.
Donnnab's insight:

I found this post kinda relates to plan a program to make it work and success from it. There are so many consideration of marketing methods such as websites, advertising, marketing collateral, online marketing  trade shows and more can be a part of program planning.
Secondly, budgets are very important to planning and to success. If there is no target budget or any budget plans it will be very hard to achieve goals to success. This is such an good artical to understand and guide on how to measuring success in an easy way!

 

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shahd saif's comment, August 22, 2013 3:53 AM
I agree with you on the point of budget plans are important to be in place in order to have goals to achieve.
May Elizbeth 's comment, August 22, 2013 5:11 AM
A great marketing communications guidelines! very helpful article Donna.