PepsiCo May Boost Marketing Budget to Take On Coca-Cola: Retail | Programs, planning, objectives, budgets, measuring success | Scoop.it
PepsiCo Inc. Chief Executive Officer Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign. Her next big investment has a more familiar name: Pepsi-Cola.

Via Eden, Aleisha Snell