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Whether attack ads ‘work’ is the wrong question | Toronto Star

Whether attack ads ‘work’ is the wrong question | Toronto Star | Profit With Principle | Scoop.it
When political parties focus on the personality of opponents in attack ads, isn’t it just another form of bullying?
Warren Coughlin's insight:

this clearly doesn't apply just to politics.  We need a longer view and a more comprehensive view than simply what accomplishes a single short term objective.  We all use the line with our children "that doesn't mean it's right".  In too many areas - politics, business, even relationships - we forget to ask the question, "Is it right?"

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How to make your marketing consistent

How to make your marketing consistent | Profit With Principle | Scoop.it

Many small businesses are losing money by running their marketing as a one-off event. What normally triggers action is the realisation that the business isn’t getting enough sales, leading owners to ask, how do I get more sales right now? However, treating marketing like an event is like playing Russian roulette – you’re leaving it to the spin of the chamber, hoping that you just manage to get the right person at the right time.

 

People aren’t ready to buy all the time. They aren’t even looking at what you’ve got all the time. Effective marketing is about making them aware of you.

 

Being consistent with your marketing is the difference between hunting and farming. It’s the difference between sending out an email to a thousand people alerting them about a new product, and emailing them often over many months with useful information, so that when the need to buy arises they come to you.


Via paulgreen
Warren Coughlin's insight:

It's too common that business owners think marketing is like a tap that gets turned on when they're running dry.  In fact, it's more like a lock system in canals.  You have to keep the water flowing at the right levels so everything stays afloat.

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paulgreen's curator insight, April 15, 2013 11:38 AM

Some brief but well made points here - so may small business owners fail to grasp the concept of marketing and how to make it effective in generating leads for their business.

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Why Isn't Social Media Working For Small Business? (Infographic)

Why Isn't Social Media Working For Small Business? (Infographic) | Profit With Principle | Scoop.it

I did, but hadn’t given much thought since it’s become clear that small business has been struggling with social media for a long time.

 

I recently talked to a friend bemoaning the fact that I felt I was banging my head against a wall trying to break through the cynicism and apathy around social business.

 

~ 61% of small businesses don’t see a return on investment on social media activities

 

~ 49% of businesses spend more time on social media than last year. 7% spend less

 

~ Small businesses site Facebook as the hardest social media network to maintain

 

It seems companies want tacticians; someone to handle their social media like their media sales reps handle their radio ads.


Via paulgreen
Warren Coughlin's insight:

Many small business owners are so strapped for time that they don't see the value in social media.  As a result, they risk losing out to competitors because many of their customers are searching through these resources.

 

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paulgreen's curator insight, April 20, 2013 6:55 AM

Many business owners I come across have a presence on various social media platforms but don't know how to leverage for the beneift of their business. Is that you?

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6 Ways to Reduce Jet Lag Naturally | Entrepreneur.com

Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.
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It's smart to be nice, business ethics panel says

It's smart to be nice, business ethics panel says | Profit With Principle | Scoop.it
Panel members at Florida Institute of Technology on Tuesday said if corporations don't act responsibly and police themselves, they can expect the government to step in and set more of the agenda.

Via NANCY PETERS
Warren Coughlin's insight:

So true. 

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Top 7 Leadership Habits Of Strong Small Business Owners

Top 7 Leadership Habits Of Strong Small Business Owners | Profit With Principle | Scoop.it

Certain companies and individuals always find ways to stand out. So what sets the best businesses apart? While strong small business owners don’t share a common formula, they do share seven distinguishing habits, according to an article on the Forbes Magazine website.

 

Everyone can learn something from these habits, not just the executives. Managers, employees and entrepreneurs can all benefit by using these ideas and actions to improve their skills and value in the workforce.


Via paulgreen
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paulgreen's curator insight, April 20, 2013 6:52 AM

Sometimes you can get bogged down in the day to day running of your business. This article covers some points you should consider to keep you and your business healthy.

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Growing a Small Business with 5 Essential Principles

Growing a Small Business with 5 Essential Principles | Profit With Principle | Scoop.it

Via Daniel Watson, paulgreen
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claire butterworth's curator insight, April 24, 2013 4:24 AM

To establish a business from scratch, then grow it to a sizeable and sustainable operation, is said to require focus, discipline and often unconventional thinking.

 

This excellent article, suggests that it takes more than just these requirements to be successful in business, and it outlines five essential principles every business owner must follow on the journey to growing a successful business.

Anna V. A. Resurreccion's curator insight, April 26, 2013 2:11 AM

HIghly recommended

Marsden Kaingu Nzaro's comment, April 26, 2013 5:03 AM
i love it
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Define Your Personal Core Values: 5 Steps

Define Your Personal Core Values: 5 Steps | Profit With Principle | Scoop.it
If your company has core values, shouldn't you? Establishing your own personal guidelines can remove risk and accelerate success.
Warren Coughlin's insight:

The more I work with entrepreneurs, the more I see that clarity of values isn't just a "feel good" exercise, but a source of profit and growth

 

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