Professional Services Marketing
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Professional Services Marketing
Why is professional services marketing different than product or other services marketing? How do you do it?
Curated by Jayne Navarre
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Bargain briefs

Bargain briefs | Professional Services Marketing | Scoop.it

"CONVENTIONAL law firms charge vast hourly fees and then hand the work to underlings while the partners play golf at clubs their clients are too poor to join."

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How to Remember the Wines You Drink

How to Remember the Wines You Drink | Professional Services Marketing | Scoop.it
Lettie Teague looks at the interplay of memory and wines, and recalls some bottles she'll never forget.
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(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Professional Services Marketing | Scoop.it

Insight on how some companies can (and do) prepare for a social media crisis.

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Why Choose Columbia Business School #WhyCBS

Current students tell you why to choose Columbia. Use comments below to ask questions to real students.
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Attention

Hits the engagement nail on the head. It's about investing your attention. There is a return on your investment when your seek to understand more fully.

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Terry Elliott's curator insight, August 8, 2015 8:06 AM

Here are what I think are the big points:

 

Instead of “pay attention,” I wish the phrase were “invest attention,”once you’ve invested enough attention, then it’s much easier to seek an intention.What Does This Mean, Practically?the beauty of working on attention is that you can work on finding people who might love what you sell, and who might have communities of their own, and you can embrace them and work towards their intentions.The enemy of Attention is Impatience.
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Are you clueless when it comes to integrating social into your website?

Are you clueless when it comes to integrating social into your website? | Professional Services Marketing | Scoop.it

Is your social media strategy sending people away from your corporate website?

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Next Slide - Attorney at Work

Next Slide - Attorney at Work | Professional Services Marketing | Scoop.it

I feel sooo sorry for Bill. His lesson is a good one for all of us, whether working technology during a trial or a marketing presentation!

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