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Rescooped by Simon Besteman from Social Media Content Curation
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Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections

Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | Professional, entrepreneurial related matters | Scoop.it

Excerpted from article on TechCrunch:

"Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends..."

 

Read full article here:

http://techcrunch.com/2012/10/08/facebook-collections/


Via Giuseppe Mauriello
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Rescooped by Simon Besteman from Social media and Marketing Spyglass Measurement and Analytics
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The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

The Steps You Need to Define the Stages of Your Sales & Marketing Funnel | Professional, entrepreneurial related matters | Scoop.it
Learn how to properly define the stages of your sales and marketing funnel.

Via Martin Hombre Hormiga
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