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Marketing Automation Software: Market Trends and Implications

Marketing Automation Software: Market Trends and Implications | Professional | Scoop.it
Marketing automation software is critical for day-to-day, modern marketing activities. Recap of Software Advice's MA research on SMB buying trends.
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What is the Difference Between Email Marketing and Marketing Automation?

What is the Difference Between Email Marketing and Marketing Automation? | Professional | Scoop.it
What is the difference between email marketing and marketing automation? Compare features and find out if marketing automation is right for you.

Via CYDigital
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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Professional | Scoop.it

If there’s one thing that no small business can live without, it’s an effective marketing strategy. Your customers aren’t going to find you without one, and without customers, you don’t have a business.

Contrary to popular belief, small business marketing doesn’t need to be an incredibly complicated affair. There’s no shortage of proven marketing strategies out there and there’s very little reward for trying to reinvent the wheel.

Here are eight simple tips for getting your companies name out there. How many are you currently utilizing?


Via Gary Hitching
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gringoadepto's curator insight, March 8, 2014 12:00 AM

Yeah, do that !

Abd Torah's curator insight, March 24, 2014 11:46 AM

Top Eight Small Business Marketing Tips

KoneXiones Panamá's curator insight, June 8, 2014 4:39 PM

Great tips for any Small Business!

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Marketing Alumni From Beam, Kia, Coca-Cola To Return To Miami University To ... - Forbes

Marketing Alumni From Beam, Kia, Coca-Cola To Return To Miami University To ... - Forbes | Professional | Scoop.it
Forbes
Marketing Alumni From Beam, Kia, Coca-Cola To Return To Miami University To ...
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Improve the Quality of Your Email List with Social Media - The Next Web

Improve the Quality of Your Email List with Social Media - The Next Web | Professional | Scoop.it
Improve the Quality of Your Email List with Social Media
The Next Web
One of the most profitable marketing channels online is email.
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CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation? - Marketo

CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation? - Marketo | Professional | Scoop.it

Key excerpt...

 

For me, marketing automation is less about automated emails, WYSIWYG editors, drip lead nurturing programs, or even complex scoring models.  The difference between ordinary and great marketing automation implementations is not who uses the most functionality, but how the tool is used to improve their business processes as they stand today.  These optimizations need to be carried out in both the marketing automation tool and the CRM.  Similarly the processes must be agreed upon by marketing and all other CRM stakeholders.

 


Via CYDigital
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CYDigital's curator insight, April 5, 2013 7:41 AM

It's inescapable: one feeds into the other. Now can you use MA without CRM? Absolutely. And can you modify your CRM org so that it delivers on some of the basic features offered by MA? You bet. But if you have one and considering the other, then it's a must to integrate, and you need to become feature cognizant for each.


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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Démo AB Testing Selligent

Démonstration de la mise en place dans une campagne marketing du composant AB testing de Selligent. La rapidité de mise en oeuvre est mise en avant.
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5 Ways to Move Marketing Automation Beyond Email Marketing

5 Ways to Move Marketing Automation Beyond Email Marketing | Professional | Scoop.it

Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.


Via Gary Hitching
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