Beyonce strategic business move with her new album
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Cody Nold from Marketing in Motion
Scoop.it!

Beyoncé's Surprise Album Was the Year's Most Brilliant Release | Underwire | Wired.com

Beyoncé's Surprise Album Was the Year's Most Brilliant Release | Underwire | Wired.com | Beyonce strategic business move with her new album | Scoop.it
Late last night Beyoncé released a surprise album on iTunes. The internet went nuts and it was great.

Via Joachim Scholz, PhD
Cody Nold's insight:

No Promoting need with this girl.

more...
Joachim Scholz, PhD's curator insight, December 16, 2013 12:07 AM

Beyoncé's aurprise album that dropped a few days ago is a wonderful example of how event marketing is being merged with social media marketing. You can consider this the wholy grail of interactive marketing - there, I said it. What do we look for in events? Excitement, memories, experiencing something that we will remember for a long time to come. And what do we look for in social media marketing? Engaging fans and followers to share information, to generate word of mouth, to trigger large-scale cascading effects. 

 

Beyoncé created a moment on social media, a time in which much of the social media chatter focused in on something unexpected, both in terms of its existence and its marketing. A secret album?! OMG! It is like an event that transcended its real world boundaries and became an online event, creating an incredible amount of buzz.

 

"This isn’t necessarily the future of album releases for major artists, but for someone like Beyoncé it might be the smartest way to do an album release. Whereas most artists constantly self-promote on social media, Beyoncé is using fever-pitch level of interest in Beyoncé to do the promoting for her. She didn’t put piles of pre-release teasers on YouTube; she released the album and let everyone else tease it for her." 

 

Will it work for everyone? Well, Beyonceé can pull it off on her own, but even lesser-known people could strive to find ways in which something unexpected, something unbelievably interesting happens all of the sudden. 

Rescooped by Cody Nold from itsyourbiz
Scoop.it!

Beyoncé Explains The Message Behind Her Album

Beyoncé Explains The Message Behind Her Album | Beyonce strategic business move with her new album | Scoop.it
In the second part of her thoughts on her new self titled album, Beyoncé explains the message of the project.

Via Skip Boykin
Cody Nold's insight:

Message behind her album. For the fans to have something to believe in and adore.

more...
No comment yet.
Rescooped by Cody Nold from Digital-News on Scoop.it today
Scoop.it!

Why Beyoncé Didn't Tell Anyone About Her New Album - Businessweek (blog)

Why Beyoncé Didn't Tell Anyone About Her New Album - Businessweek (blog) | Beyonce strategic business move with her new album | Scoop.it
Adweek
Why Beyoncé Didn't Tell Anyone About Her New Album
Businessweek (blog)
Music fans don't need to be goaded into buying a Beyoncé album.

Via Thomas Faltin
Cody Nold's insight:

Supper Star Beyonce surprise album, showing how to excite fans. 

more...
No comment yet.
Rescooped by Cody Nold from Digital-News on Scoop.it today
Scoop.it!

Beyonce's Album Breaks U.S. iTunes Record, Goes No. 1 Globally

Beyonce's Album Breaks U.S. iTunes Record, Goes No. 1 Globally | Beyonce strategic business move with her new album | Scoop.it
Beyoncé's fifth studio album, Beyoncé, which was released exclusively on iTunes on Friday without any promotional marketing, has sold 828,773 copies in three days, Apple announced Monday The unconventional release, featuring 14 songs and an...

Via Thomas Faltin
Cody Nold's insight:

Social media ate her new album up. Over a million tweets, all over the world

more...
No comment yet.
Rescooped by Cody Nold from Strategy
Scoop.it!

Beyoncé album smashes iTunes record after dropping 'boring' marketing build up | Marketing Magazine

Beyoncé album smashes iTunes record after dropping 'boring' marketing build up | Marketing Magazine | Beyonce strategic business move with her new album | Scoop.it
Beyoncé album smashes iTunes record after dropping 'boring' marketing build up, Beyoncé's new album has become the fastest selling album on iTunes after selling 828,773 albums in its first three days, without using a traditional marketing campaign.

Via Chantelle Higgin
Cody Nold's insight:

Selling over 800 thousand copies in the fist 3 days, In 104 different Counties.

more...
Georgia Allen's curator insight, August 14, 2014 12:46 AM

Genius idea! Beyonce had no build up or much warning for her new album yet the success was outrageous! A new way to market products?

Jasmine Arora's curator insight, September 27, 2014 9:14 AM

 Beyonce had no build up or much warning for her new album yet was success and outrageous! A good new way for marketing.