Product Promotion Through Social Media
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Response to Open Ended Question

Response to Open Ended Question | Product Promotion Through Social Media | Scoop.it
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Nike's Product Promotion #justdoit

Nike's Product Promotion #justdoit | Product Promotion Through Social Media | Scoop.it
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Product Promotion/Customer Engagement-Michael Kors

Product Promotion/Customer Engagement-Michael Kors | Product Promotion Through Social Media | Scoop.it
Kathryn Kurzanski's insight:

As you can see on their Twitter page, Michael Kors not only promotes their products through pictures, they also engage with their followers by commenting on their tweets at them.  Between picture promotion and consumer engagement, Michael Kors is doing a great job with the Twitter page.   

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Nike's Instagram Page

Nike's Instagram Page | Product Promotion Through Social Media | Scoop.it
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Pepsi Promotion- "Throwback Thirst-Day"

Pepsi Promotion- "Throwback Thirst-Day" | Product Promotion Through Social Media | Scoop.it
Kathryn Kurzanski's insight:

Pepsi's comedic way of promoting their products sets them away from their competitors.  By using something like "Throwback Thirst-Day" Pepsi is engaging a large audience who is well aware of the "Throwback Thursday" pictures people put on Instagram and Twitter.   

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Spring 2014: Passport to Glamour - YouTube

We're having a fling...with spring's breezy boho pieces in rich prints and safari-inspired shades. #SpringFling
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Easy Nine Steps to Do Better Product Promotion in Social Media ...

Easy Nine Steps to Do Better Product Promotion in Social Media ... | Product Promotion Through Social Media | Scoop.it
Easy Nine Steps to Do Better Product Promotion in Social Media. 1. Social media is offering new product advertising opportunities to local traders. Right now, it seems to be a challenging task to stay alive in the competitive ...
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How to use Instagram to Promote Your Business | CodeCondo

How to use Instagram to Promote Your Business | CodeCondo | Product Promotion Through Social Media | Scoop.it

You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.

 

Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.

 

Photography doesn’t require words, itself it speaks thousands...


Via Jeff Domansky
Kathryn Kurzanski's insight:

"Photography doesn’t require words, itself it speaks thousands of words, and can burst many emotions into those who care."  With that being said, it is more than likely beneficial for big businesses like Nike to have an Instagram because those who enjoy Nike products will enjoy their promotions over Instagram as well. 

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Jeff Domansky's curator insight, March 10, 2014 2:16 AM

Here's a selection of useful tips for Instagram marketing.

Vicky Dobbin's curator insight, March 11, 2014 12:14 PM

Can local businesses make an impact with Instagram or do you need the exposure of a big brand to get the momentum needed to go big?

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Response to Open Ended Question

Response to Open Ended Question | Product Promotion Through Social Media | Scoop.it
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Pepsi's "Mini Can" Promotion via Twitter

Pepsi's "Mini Can" Promotion via Twitter | Product Promotion Through Social Media | Scoop.it
Kathryn Kurzanski's insight:

Pepsi launched their new mini cans and began promoting them on twitter with the comedic "Mini Can Quotes" that they hashtagged so customers can connect to the new promotion.

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Michael Kors' Instagram Page

Michael Kors' Instagram Page | Product Promotion Through Social Media | Scoop.it
Kathryn Kurzanski's insight:

Michael Kors has nearly 2 million followers on Instagram.  He posts pictures of new products every day.  As you can see in the bio as well, there is a link to their new "Spring Fling" launch and the hashtag in the bio makes their profile unique. 

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Pepsi's Instagram Page

Pepsi's Instagram Page | Product Promotion Through Social Media | Scoop.it
Kathryn Kurzanski's insight:

Pepsi shows their brand's logo in every one of their pictures on Instagram.  This allows consumers to tie a logo to the brand, helping raise awareness of Pepsi and their products.  

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Nike's Use of Athletes For Product Promotion

Nike's Use of Athletes For Product Promotion | Product Promotion Through Social Media | Scoop.it
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Product Promotion Tips: How to Promote a Product Online • TechLila

Product Promotion Tips: How to Promote a Product Online • TechLila | Product Promotion Through Social Media | Scoop.it
10 Product promotion tips on how to promote a product or service. These are 10 of the best ways to advertise and promote any product online.

Via Tara Bowman
Kathryn Kurzanski's insight:

Social Media sites should interlock when it comes to product promotion over the various sites.  Videos are very useful for product promotion.  

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Tips on how to use twitter for product promotion - Articles | Incion

Tips on how to use twitter for product promotion - Articles | Incion | Product Promotion Through Social Media | Scoop.it
This article talks about 7 Tips on How to Use Twitter for Product Promotion.

Via Penelope
Kathryn Kurzanski's insight:

Twitter can be used for great product promotion.  It allows companies to get their products and brand out, allows them to engage with the consumer, and can also be used as a promotional tool.   

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Penelope's curator insight, January 16, 2013 2:29 PM

Social Media is key in promoting your books. As an author, we would just love to sit in our little writing dens, just pouring our thoughts out onto the page, but it takes more than that in this new age.

 

7 Quick Tips will give you some insight on how you can use the powerful features of Twitter to promote your books. People want to get to know you, the author, and want to hear what you have to say--even if it is only 140 characters!

 

1) Start with Your Name   (think of a name that represents you or your products, which would be your books)

2) Stay active tweeting   (not weekly, but daily)

3) Link your accounts   (link to other social media and RSS feeds)

4) Become a resource and teach!   (people want to learn--not just be sold to)

5) Listen and respond   (people like to interact and feel they are important)

6) Be direct  (share facts, ask questions, link to website)

7) Make special offers  (twitter users love contests--tell them when your books go FREE!)

 

Use twitter generously, teach, engage, respond, don't abuse and you will see major upticks in your book sales. Guaranteed!

 

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://www.blog.incion.com/SocialMedia/tips-on-how-to-use-twitter-for-product-promotion

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Showcase your Brand Using Engaging Content Types for Effective Marketing - ClickZ

Showcase your Brand Using Engaging Content Types for Effective Marketing - ClickZ | Product Promotion Through Social Media | Scoop.it
ClickZ
Showcase your Brand Using Engaging Content Types for Effective Marketing
ClickZ
As marketing is aimed at stimulating prospects for conversion, using new forms of content can spark renewed interest in your product or service.
Kathryn Kurzanski's insight:

When it comes to product promotions over social media, pictures and videos work best to engage the consumer. 

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