Product Placement
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Rescooped by Rebecca Patterson from (Media & Trend)
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Kristen Bell hits Target in product-placement film

Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on-screen is for sale.

 

Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on-screen is for sale.

The company unveiled the three episodes of "Falling for You" on Thursday at a private event at the SLS Hotel in Los Angeles.

Bell plays an advertising exec and Long is her boss in "Falling for You." Zachary Abel plays Bell's rival - and potential love interest - in the series, wherein online viewers can click on any item on-screen and add it to their shopping carts, from fashion to housewares.

"It's a very exciting concept," Bell said. "It felt very fluid. A lot of it is just showing things in their natural habitat. I felt like it was more natural than a product-placement situation (on a film set)."

More than 100 products are featured in the three-episode arc. "Falling for You" will begin airing Oct. 2 and the products featured will be available until Nov. 1.


Via Virginie Colnel
Rebecca Patterson's insight:

product placement is becoming more frequent and advanced as time goes on and new ways of product placement are being created every day. Target is releasing a series of short films starring famous actors, and in these films every item on screen is on sale from fashion to housewares- all the consumer has to do is click on the product and it will be added to their shopping cart. this is an extreme example of product placement and in a way it is more fluid than traditional product placement. having every item knowingly on sale encourages consumers to analyse the products and gives them the opportunity to purchase them then and there, whereas traditional product placement tries to trick the consumer into being interested in the products hidden in the background and being used by the characters of tv shows and movies, and they have to go out and find the product for themselves. Targets example of product placement is easy and gets straight to the point, allowing consumers to be interested in a product, and find out about it instantly. 

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The greatest product placement ever? - FullStart

The greatest product placement ever? - FullStart | Product Placement | Scoop.it
For those in the marketing industry, product placement is nothing new. Iconic brands paying money to be showcased in high profile media is the name...

Via Thomas Faltin
Rebecca Patterson's insight:

Social platforms have changed the way product placement works and have changed the magnitude of an ad campaign’s success.

the value of product placement in marketing and branding is significantly higher when the focus of the campaign is the experience derived from having the product rather than the product itself. focusing on the experience that the product is able to create influence consumers to buy the product, as they think that they too would get the same experience. advertising a product solely as an item often doesn’t get consumers excited about a product or give consumers anything to look forward to in regards to experiences and situations.
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Mathew Weir's comment, October 1, 2014 8:56 PM
Iconic brands paying money to be showcased in high profile media is the name of the game. With the advent of social media, these product placements have gotten bigger, crazier and more expensive. Known as the selfie of all selfies it took the general public almost a week to realise that this act was not just a spur of the moment thing but was really just a clever marketing tactic by Samsung and ultimately boosted sales
Payton Cox's curator insight, October 5, 2014 2:32 AM

I completely agree with this, the Oscar selfie orchestrated by Ellen DeGeneres and Samsung was sheer brilliance! The reason it was so successful was that it actually boosted sales for Samsung, which is the main objective of product placement. It did so because it focused on the experience the product provides (A-lister selfie) rather than the product itself.

Millie Watson's curator insight, October 19, 2014 8:27 PM

The collaboration between samsung and the oscars was an example of the one most successful product placement campaigns. Ellen took a selfie with multiple famous actors which was then posted on twitter and received over 3 million retweets. This response was huge publicity for samsung and with barely anyone realising that product placement was happening right in front of them

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RIP Interruptive Advertising, Welcome: Subliminally Digitally Inserted 'Latest' Product Placement

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Taylor Orci takes a look at the burgeoning business of digital product placement and the effect it has on our brains in this episode of "Is That a Thing?"


Via Gary Hayes
Rebecca Patterson's insight:

digital product placement is where a new product is digitally placed in a show after it has been shot, (aka an old episode of a tv show with a new product digitally put into the show onto their kitchen table.) products that are inserted are usually on outdoor billboards, or in indoor scenes in the background of the scene (e.g., pizza box, plasma tv etc). Seeing the characters in the show “using” the products brings value to the advertisement, and the product placement is done in a way where it sparks interest but does not to interfere with the content of the show. Consumers subconsciously analyse product placement that does not “fit” (eg. modern car in old movie) and they are more likely to remember the brand, product and movie that it was placed in. digital product placement sparks curiosity and encourages consumers to think and remember the advertising.  

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Olivia Gray's curator insight, September 30, 2014 11:44 PM

f people can 'violate' the TV shows different timelines by 'sneaking in' and putting a different product in the scene and sneaking 'out, is there a way technology can be developed to 'undo' brand integration?

Payton Cox's curator insight, October 6, 2014 1:04 AM

In my opinion, if I were too see an iPhone depicted in a movie set in the 1950's it would detract from the authenticity of the movie. If this can be achieve subtly and there is not an obvious gap between the products used and the movie then I can see how this could be an area of development in the future.

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The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!?

The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!? | Product Placement | Scoop.it
75% of all network TV shows now feature product placements. Movies, music, and video games aren’t far behind. We explore the future of entertainment, brought to you by Volkswagen.

Via Eric_Determined / Eric Silverstein
Rebecca Patterson's insight:

Television ads have become so much more skippable, mutable and avoided with the television technology these days and often consumers just change the channel when a set of ads come on. This makes it harder for advertisers to effectively advertise their products, hence why they have resorted to placing their products into the content that the consumers are actually interested in. When products are inserted into storylines, they can be more effective than traditional ads. They’re better at grabbing attention.

Traditional advertising is becoming less and less effective and there are many product placements within movies, a famous one being the swapping of James Bonds signature shaken not stirred martini for a Heinekin beer. Companies pay excessive amounts of money for their products to be featured in well-known films and TV series to raise awareness and heighten curiosity about products and why people buy them. Another example is Tom Cruise wearing Ray Ban sunglasses in his movie Risky Business, the once failing product sold 360,000 pairs from the product placement in the movie. Product placement can produce outsized results especially when stacked against standard television ads and whether they are graceful and merging or otherwise, they attract attention from the consumer. 
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Brett Reid's curator insight, October 2, 2014 3:52 AM

Television shows are fast becoming filled with product placement,  this article states 75 %  of all network shows feature product placements. This article gives figures on the benefits of product placement in famous movies and television shows.  It's mutually beneficial for the marketer and the show/movie as  its a means of using celebrities to endorse their products and  it brings a sense of realism using products people know and can relate to. 

Eric_Determined / Eric Silverstein's comment, October 2, 2014 6:20 PM
Thanks Matthew for adding your valuable comment to the discussion. It's great to see the topic being discussed and shared with further insight across Jacques, Rebecca, Rolando, Olivia, Saina and Brett. Stay engaged and welcome everyone's participation!
Payton Cox's curator insight, October 6, 2014 12:47 AM

This article discusses the economics behind product placement, when it started and where it is heading. Today, we have so much power over television advertising through ‘zipping’ and ‘zapping’ therefore, marketers have to advertise content through mediums consumers are actually interested in. When products are naturally inserted into the story lines of our favorite shows we often do not even recognize it as advertisement therefore, it is often more affective.