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Why Vine is going to completely change marketing

Why Vine is going to completely change marketing | Social Media | Scoop.it

Will six-second ads become the new standard? Here's why Vine will become marketing's biggest game changer.

 




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Daniel Gate's curator insight, May 14, 2014 6:45 PM

One of the newer aspects in the social media world is Vine, which was purchased by Twitter. It allows 6 second videos. Similar to twitter limited the number of characters you can have in a tweet, Vine limits how long a video can be. The guy in video demonstrates that having this limited time requires markets to get there message across in a very limited amount of time, which is good. He sees it as consumers are more likely to watch the video because it comes with the guarantee of being only 6 seconds, and often consumers don't want to spend time, in there likely busy schedules, watching longer videos. If marketers manage to portray a good message for there brand with Vine, then there could be some very positive effects.

Matthew Wafer's curator insight, July 31, 2014 10:53 PM

Very short article and quick video that explains how 7 second vine type adverts will be released throughout social media and will change the marketing structures within these channels, which if is quite intriguing on the basis that us as consumers are changing the method in which marketing works through channels as it continues to be pushed more and more onto social networking sites.

Sky Pirate's comment, September 25, 2014 3:23 AM
I think that with the advent of new media in marketing, the attention span of consumers has decreased because of the large amount of differentiating communication messages consumers are exposed to on social media platforms. So I do believe that 7 second vines will change the face of marketing, in particular advertising.
Rescooped by Georgia Simons from Integrated Marketing Communications (IMC)
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Social Media | Scoop.it

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

Rescooped by Georgia Simons from Integrated Marketing Communications (IMC)
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Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing | Social Media | Scoop.it
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, beca...

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Andrew Wilson's curator insight, March 31, 2014 9:55 PM

I agree with this, Inbound marketing is definitely the future. Consumers these days more than to be just sold a product, they want to be part of an idea and a relationship as well. this is somewhat not achievable on a out bound marketing platform as there is no real connection. As well as this, it is a lot more cost effective. 

Sky Pirate's comment, September 25, 2014 7:29 PM
Its better to be targeting consumers who are actually looking for products and services that you provide, instead of trying to advertise to every consumer out there, no matter what their needs are.
William Creedy's curator insight, October 1, 2014 8:19 AM

Great explanation of the shift from one way marketing toward two way marketing relationships, lower cost in regards to investment and more effective communication of value! @jpfernandez9

Rescooped by Georgia Simons from Integrated Marketing Communications (IMC)
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What is Social Media Storytelling? via @PostAdvertising

What is Social Media Storytelling? via @PostAdvertising | Social Media | Scoop.it
Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age?

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Simon Morrisey-Brown's curator insight, September 30, 2014 10:05 PM

This article explains what i believe to be a very important part of IMC, in that messages should be targeted as one clear message, which can be added to like a story. Throwing a collection of messages may mean that your "story" will not interest your audience because it tells them you are not paying attention to what they like. You may get lucky but most messages will just get lost in social media static.

Rescooped by Georgia Simons from Integrated Marketing Communications (IMC)
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How To Create the Perfect Post on Social Platforms

How To Create the Perfect Post on Social Platforms | Social Media | Scoop.it
Posting on social media sites such as Facebook, Google + and others isn't rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available?

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Jamie Snow's curator insight, October 2, 2014 8:14 PM

There is the dilemma of what type of content works best, how to properly format posts, whether to use images or not and if so, what kind of images to use, focusing energies on the most productive times of any given day and so much more. The infographic shows the relevance of links, positivity information and imagery. Engagement will flow from the user experience with the brand online therefore must reflect the needs. All social media has different tools to create effective results and timing to make you stand out. 

William Creedy's curator insight, October 2, 2014 10:13 PM

Creating the perfect post is on everyone's mine, from the teen behind the screen to the business looking for brand awareness, if you can present a message in a way that it catches on, communicating that message was a success= Value

Rescooped by Georgia Simons from Integrated Marketing Communications (IMC)
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The Role of Color in Marketing [Infographics] | Social Media Today

The Role of Color in Marketing [Infographics] | Social Media Today | Social Media | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

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Dom Jennings's curator insight, March 27, 2014 10:14 PM

Interesting little piece on the importance of colour. Funny that humans are indoctrinated to subconciously react to certain colours yet the importance of them in marketing hasn't been fully developed and understood yet.

Rescooped by Georgia Simons from Integrated Marketing Communications (IMC)
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What is Social Media Storytelling? via @PostAdvertising

What is Social Media Storytelling? via @PostAdvertising | Social Media | Scoop.it
Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age?

Via Dugguri
more...
Simon Morrisey-Brown's curator insight, September 30, 2014 10:05 PM

This article explains what i believe to be a very important part of IMC, in that messages should be targeted as one clear message, which can be added to like a story. Throwing a collection of messages may mean that your "story" will not interest your audience because it tells them you are not paying attention to what they like. You may get lucky but most messages will just get lost in social media static.