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Malaysia Airlines Leans on Social Media After Twin Tragedies - Adweek

Malaysia Airlines Leans on Social Media After Twin Tragedies - Adweek | Social media marketing | Scoop.it
Adweek
Malaysia Airlines Leans on Social Media After Twin Tragedies
Adweek
A spokesperson for Malaysia Airlines confirmed the importance of social media to their go-forward communications strategy.
Carmen Broadhurst's insight:

Malaysia Airlines are using social media as a communications tool with their customers and a way to generate trends in their messages of support. Through tags like #staystrong and #flyinghigh they are generating public recognition of their emotions about the incidents and creating trends that the public can take part it.

 

Organisations can use social media as a way to express public announcements and the organisations view point on serious, worldwide issues. Organisations social media platforms also allow their consumers to interact and communicate with the brand, tell other consumers their experiences and in worst cases, express their negative expresses (which has also been seen for many organisations such as, Countdown or Vodafone).

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4 Lessons Godzilla Delivers To Your Social Media - The Social Media Monthly

4 Lessons Godzilla Delivers To Your Social Media - The Social Media Monthly | Social media marketing | Scoop.it
4 Lessons Godzilla Delivers To Your Social Media By Marie Alonso   Godzilla, the latest in the epic movies starring arguably the most terrifying, yet misunderstood, prehistoric protagonist, dominated movie theaters in its opening weekend with a domestic...
Carmen Broadhurst's insight:

When using social media platforms it can be easy for a business to deviate from their brand identity and confuse their 'followers' with conflicting messages. Conflicting messages on a businesses social media page often comes about in an attempt to increase their views and whilst this can be effective, it is short term. 

Social media platforms are communication platforms that make businesses available to their followers and target consumers 24/7. Because of this businesses need to stay true to their brand identity and be consistent in their messages.

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Not getting leads from social media? Try this...

Not getting leads from social media? Try this... | Social media marketing | Scoop.it
I've spoken to many business owners who are simply frustrated by social media. Is this you? Have you dabbled, invested, dug around a little? Perhaps you've (Not getting leads from social media? Try this...
Carmen Broadhurst's insight:

Before putting a business on social media marketers need to think - why are they doing it? What is the purpose in putting said business within the social media environment? Do they want to simply create awareness of the business, promote their views on controversial issues to expand their corporate social awareness or increase the recognition of promotions they have going? 

If marketers can't come up with a real reason for going on social media then it's possible that connecting to social media will only serve as time-wasting and make it difficult to come with connect to 'post' or 'share'. 

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How to Supercharge your Social Media Marketing Strategy with Employee Sharing

How to Supercharge your Social Media Marketing Strategy with Employee Sharing | Social media marketing | Scoop.it
Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
Carmen Broadhurst's insight:

Through encouraging employees to participate in the marketing of their workplace through the use of social media, organisations are gaining recognition from potential unseen consumers. When these previously unseen consumers are exposed to an organisations employee advocating the organisation through their social media accounts it displays a sense of loyalty to their workplace and that the employees values line up with those of the organisations - this in turn can affirm to the potential consumer that this organisation in one of high standing and build the organisations consumer base. 

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