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What is Ello? Anti-Facebook social network promises no ads, prioritizes privacy - New York Daily News

What is Ello? Anti-Facebook social network promises no ads, prioritizes privacy - New York Daily News | Digital and Social Media | Scoop.it
The buzzed-about social network is still in beta testing, but 35,000 people are signing up for the site every hour.
Ariella Hastings's insight:

This is an interesting controversial subject as many consumers feel that the way advertisements are placed on their page using advanced segmentation technologies, is pushing privacy boundaries.

For example on Facebook every time a users 'Like(s)' something it is used to create a profile for that user and helps to segment, aiding marketers in targeting an audience that would likely be interested in their product. As many consumers feel this is breaching privacy so there is definitely a market for such a social media site as Ello, and perhaps it is that more people are becoming aware and feeling that these brands are being deceptive that they want to steer away from Facebook. It will be interesting to see if it takes off, with 35,000 individuals signing up every hour it definitely seems promising.

 

Although some people do not mind such tactics and like to engage with brands as they feel that they will be informed on special deals and are a part of that brands community, this suggests that this new site will not take the highlight of Facebook and other social media platforms instead it may just be another option for those who are sick of the clutter on their social media sites.

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5 Social Media Trends for 2014, New Research - Social Media Examiner | #TheMarketingTechAlert

5 Social Media Trends for 2014, New Research - Social Media Examiner | #TheMarketingTechAlert | Digital and Social Media | Scoop.it

Intermediate/ Digest...

 

Based on new research, here are five areas you should start paying attention to right away.

 

#1: Social Listening Becoming Important

More brands are beginning to really listen to their customers.

According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.

 

#2: 57% of Marketers Use Social Advertising

The lure of social advertising is fascinating. Facebook, Twitter, LinkedIn and others are daily destinations for millions of U.S. consumers who spend an average of 37 minutes per day on those channels.

No wonder 57% of marketers used social ads in 2013 and another 23% are expected to start using ads in 2014. But again, only 23% of digital marketers find their social advertising efforts effective.

 

#3: Email and Social Integrate

You would think the widespread use of social media has made email obsolete. But email is alive and well, according to 68% of marketers who say email is core to their business. In fact, social media has made email even more powerful than ever.

 

#4: Assemble Your Social Media Dream Team

The survey found that social media teams are becoming more common, with 57% of respondents having a dedicated team to strategize, execute and steward social media initiatives. Typically a social media team has three people or fewer.

 

#5: Social Media ROI Remains Elusive

While marketers are dedicating more time and resources to social, they’re not 100% sure how effective it is in terms of ROI. Thirty-four percent believe they’re currently seeing ROI, while 52% believe their social media efforts will eventually produce ROI.

 

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Via CYDigital
Ariella Hastings's insight:

This article has some great insights as to why businesses should create an online presence via social media sites such as Facebook and Twitter. It it great for engagement with consumers and there is also accounts where organizations using such platforms have seen a potential 34% increase in ROI, most businesses key objective.

 

This article not only discusses helpful tips on what businesses should aim to do but it also gives statistics of how useful these platforms can be to a business.

 

It also points out a very important factor that organizations have to start doing more actively, listening to consumers opinions and online content about your organization. This helps eliminate any out of control negative word of mouth, by actively responding to what consumers have to say and creating new tactics such as using social media to emphasis the positive word of mouth and responding to the negative in an empathic way, consumers will feel more connected and more in control, creating trust towards an organisation rather than them feeling like they are being preached to.

 

Thanks to social media and digital technologies marketing it a two way street and consumers now hold the power.

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CYDigital's curator insight, February 17, 2014 8:45 PM

The content is based on the recent ExactTarget study, which was curated here: http://sco.lt/6mDyBl.

Note #5: ROI is not necessarily elusive when using the social media measurement and management tools that best fit your needs.

Michael Shaw's curator insight, August 15, 2014 2:10 AM

Some pretty cool trends in the media world for 2014

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Social Media Growth - Online Advertising Opportunity

Social Media Growth - Forrester Research has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mob...
Ariella Hastings's insight:

This YouTube video holds many important statistics about social media and its opportunities to be used as a tool for an IMC program. It points out how social media is the future, one interesting piece of information agrees with many theories about word of mouth related to brands, that consumers are more likely to accept a brand that a friend tells them about compared to interruption advertising. Statistics such as 78% of consumers trust peer recommendations and only 14% trust advertisements. Organizations that understand this concept are ahead of the game creating IMC programs that encapsulate engagement via social media to encourage consumers to talk about their brands in a positive way, this information will show up on their networks news feed and be more likely to reach the target audience. Another positive to this is the low cost of social media compared to other forms of advertising. It is a great way to not only stay relevant but also to stay engaged with consumers and keep the word of mouth positive through cleaver IMC tactics.

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Social and Digital Media Revolution Statistics 2013

Video highlighting some of the recent trends in Social Media and Digital Media consumption around the world. We look at Twitter, Facebook, Youtube, Online Vi...
Ariella Hastings's insight:

This clip is a great example of the potential to send a message to consumers through digital media as its level of involvement is continuously growing at a huge scale, in order to reach consumers in this day and age it is all about engaging with, rather than preaching to your target market.

 

Marketers must consider that many purchases are being made online and behavioral information about consumers is easily accessible and delivers helpful consumer insight, using methods like this to their benefit will allow them to evolve with technology.

 

Benefits of Digital Media being more engaging than traditional media is partly due to it being one on one with your target audience rather than one to many like traditional media meaning more chance in gaining your target markets attention.

 

By generating an encapsulating creative idea, campaigns with small budgets (Keep a Child Alive campaign) are now able to use the new age digital media platform to get the ball rolling, on the contrary campaigns who initially use traditional advertising (BNZ - is Money Good or Bad campaign) may use an engaging big idea hoping to generate digital media response. If done successfully the idea should spread like wild fire across social networks and may also get the attention of traditional media who discuss it in mainstream news to reach even more people at a low cost. Now that there is Traditional and Digital media options companies have little limits, all they need is a creative, engaging big idea to take them all the way! Using both traditional and digital media allows marketers to take things even further than using just one or the other, understanding this is crucial.

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