Product Marketing Manager
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Google Chromecast Is The Top “Connected Device” App

Google Chromecast Is The Top “Connected Device” App | Product Marketing Manager | Scoop.it
Google’s Chromecast is the most popular “connected device” – or so infers a new report from app analytics firm App Annie, which analyzed the top apps associated with connected devices across both iTunes and Google Play in the U.S.
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Video: The Week iPad App’s UX Approach

Video: The Week iPad App’s UX Approach | Product Marketing Manager | Scoop.it
One of the reasons the development of The Week’s iPad app worked really well was that the team really understood an effective design process, which stems from the way an organisation defines digital product design.Back in the 80s and 90s people...
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Video: The Financial Times mobile strategy

Video: The Financial Times mobile strategy | Product Marketing Manager | Scoop.it
Stephen Pinches, Group Head Emerging Technologies at the Financial Times talks about their unique approach to mobile around HTML5 web apps.He warns that one size does not fit all, and that the approach they took was very much aligned with their...
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Massacre at IBM

Massacre at IBM | Product Marketing Manager | Scoop.it
Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out.  Frank Robinson of SyncDev has been helping companies figure out their minimum viable...
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Be A Bitch On Email, Or Be Email’s Bitch

Be A Bitch On Email, Or Be Email’s Bitch | Product Marketing Manager | Scoop.it
I’ve long hated email. As someone with upwards of 5,000 unread messages at any given time, taking a quick moment to check email is like pushing hot pokers into my eyes.
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VCs And Marketing: How The Big Players Play

VCs And Marketing: How The Big Players Play | Product Marketing Manager | Scoop.it
Editor’s Note: Sales Marketing Manager Leslie Hitchcock is a non-editorial TechCrunch employee.
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Talent Management: Are you missing your New Product Sales Quota?

Talent Management: Are you missing your New Product Sales Quota? | Product Marketing Manager | Scoop.it

How a solid talent management program will help you upgrade legacy sales reps and reap rewards of hitting new product quotas.


Via Fabrizio Faraco
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Video: The Week iPad App’s Business Case

Video: The Week iPad App’s Business Case | Product Marketing Manager | Scoop.it
Alex Watson, the Head of App Development at Dennis Publishing talks about the design of The Week magazine’s iPad app, nominated for several awards in the annual AOP awards.The Week is a weekly news magazine, published since 1995.
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The Business Value of Product Management — an Object Lesson

The Business Value of Product Management — an Object Lesson | Product Marketing Manager | Scoop.it
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Managing Internal vs. External Products

Managing Internal vs. External Products | Product Marketing Manager | Scoop.it
0savesSaveby John MansourThe vast majority of the product management ecosystem is tied to commercial (external) products.
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The Case For ‘Curiosity’: Why You Should Stay Up And Watch The Mars Rover Landing

The Case For ‘Curiosity’: Why You Should Stay Up And Watch The Mars Rover Landing | Product Marketing Manager | Scoop.it
As I write this, NASA’s Curiosity rover is hurtling through space as it has been for the past eight months, but that all changes tonight.
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The Rise Of The Enterprise Startup: Consumerization And Clouds Open The Door, Disruption Closes The Deal

The Rise Of The Enterprise Startup: Consumerization And Clouds Open The Door, Disruption Closes The Deal | Product Marketing Manager | Scoop.it
It was only a few years ago that selling IT to enterprises was the terrain mainly of large companies like IBM, Oracle and Accenture.
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A Product Canvas for Agile Product Management

A Product Canvas for Agile Product Management | Product Marketing Manager | Scoop.it
The Product Canvas isa powerful agile tool that facilitates the development of new products by describing the users with their needs and the product’s features.
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