Apple Inc. (AAPL)’s Dominance In Tablet Market Will End This Year: IDC | Product cannibalization |

The leadership of Apple Inc. (NASDAQ:AAPL) in the mobile device market will end in 2013.


In a press statement, IDC research analyst Jitesh Ubranim said, “One in every two tablets shipped this quarter was below 8 inches in screen size. In terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond. Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits.”



Apple Inc. (NASDAQ:AAPL) noticed the trend, which prompted the tech giant to introduce the iPad Mini in 2012. However, the smaller tablet will likely to hurt the sales of the larger iPad rather than its competitors. Apple CEO Tim Cook previously stated that the iPad Mini is cannibalizing the iPad sales.

During the first quarter earnings report of Apple Inc. (NASDAQ:AAPL) Cook stated, “Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it, and so we never fear it.” Cook believed that the tablet market will eventually take over the personal-computer market and theorized that the iPad sales will continue to grow maintaining Apple’s profitability.

Via Scott Capito