12.9K views | +0 today
del concepto a los resultados
Curated by Pepe Crespo
Your new post is loading...
Your new post is loading...
Rescooped by Pepe Crespo from New Customer - Passenger Experience!

15 examples of artificial intelligence in marketing

15 examples of artificial intelligence in marketing | Prionomy |
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, April 19, 2016 3:06 PM

Is there anything AI can't do?


Ben @Econsultancy shares 15 key examples of AI in Marketing:


1. Recommendations/content curation

2. Search engines3. Preventing fraud and data breaches4. Social semantics5. Website design6. Product pricing7. Predictive customer service8. Ad targeting9. Speech recognition10. Language recognition11. Customer Segmentation12. Sales forecasting13. Image recognition 14. Content generation15. Bots, PAs and messengers 
Rescooped by Pepe Crespo from Transmedia: Storytelling for the Digital Age!

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Prionomy |

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...

Via The Digital Rocking Chair
Rescooped by Pepe Crespo from Content Marketing Tips!

Curating Information & Making Sense of Data Is a Key Skill for the Future [Research]

Curating Information & Making Sense of Data Is a Key Skill for the Future [Research] | Prionomy |

Robin Good: The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.


By looking at the set of emerging skills that this research identifies as vital for future workers, I can't avoid but recognize the very skillset needed by any professional curator or newsmaster.


It should only come as a limited surprise to realize that in an information economy, the most valuable skills are those that can harness that primary resource, "information", in new, and immediately useful ways.


And being the nature of information like water, which can adapt and flow depending on context, the task of the curator is one of seeing beyond the water,

to the unique rare fish swimming through it.


The curator's key talent being the one of recognizing that depending on who you are fishing for, the kind of fish you and other curators could see within the same water pool, may be very different. 



Here the skills that information-fishermen of the future will need the most:


1) Sense-making:

ability to determine the deeper meaning or significance of what is being expressed


2) Social intelligence:

ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions


3) Novel and adaptive thinking:

proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based


4) Cross-cultural competency:

ability to operate in different cultural settings


5) Computational thinking:

ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning


6) New media literacy:

ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication


7) Transdisciplinarity:

literacy in and ability to understand concepts across multiple disciplines


8) Design mindset:

ability to represent and develop tasks and work processes for desired outcomes


9) Cognitive load management:

ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques


10) Virtual collaboration:

ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team



Critical to understand the future ahead. 9/10


Curated by Robin Good


Executive Summary of the Report: 


Download a PDF copy of Future Work Skills 2020:  

Via Robin Good, janlgordon, Tom George
Beth Kanter's comment, December 20, 2011 7:34 PM
Thanks for sharing this from Robin's stream. These skills sets could form the basis of a self-assessment for would-be curators, although they're more conceptual - than practical/tactical. Thanks for sharing and must go rescoop it with a credit you and Robin of course
janlgordon's comment, December 20, 2011 7:56 PM
Beth Kanter
Agreed. It's also one of the articles I told you about....good info to build on:-)
Nevermore Sithole's curator insight, September 4, 2014 2:34 AM

Curating Information and Data Sense-Making Is The Key Skill for the Future [Research]

Rescooped by Pepe Crespo from Web of Things!

2013: The year of the Internet of Things

2013: The year of the Internet of Things | Prionomy |

Arkady Zaslavsky and pals at Australia’s national scientific research organisation, CSIRO, reveal how the enabling technologies that Ashton imagined have rapidly matured and that the Internet of Things is finally poised to burst into the mainstream.


Each year in Australia, for example, biologists plant a million or so plots of different types of grain to see which grow best in a wide variety of conditions. These plots are situated all over the country and create a logistical nightmare for the relatively small team who must monitor both the environmental conditions and the rate of growth of the plants.


Their solution is a wireless sensor network that monitors what’s going on and sends the data back to the High Resolution Plant Phenomics Centre in Canberra which runs the experiments.


These sensors are currently deployed at just 40 sites and generate some 2 million data points per week. But the widespread adoption of this kind of technology looks set to revolutionise this kind of testing. What’s more, various cloud-based services are emerging that are designed to help manage these kinds of sensors and the data they produce. 


MIT Technology Review

via The Physics arXiv Blog

04 Jan 2013

Via ddrrnt
No comment yet.
Rescooped by Pepe Crespo from visual data!

A Carefully Selected List of Recommended Tools

A Carefully Selected List of Recommended Tools | Prionomy |
When I meet with people and talk about our work, I get asked a lot what technology we use to create interactive and dynamic data visualizations.

At Interactive Things, we have a set of preferred libraries, applications and services that we use regularly in our work. We will select the most fitting tool for the job depending on the requirements of the project. Sometimes a really simple tool is all you need to create something meaningful. On other occasions, a more multifaceted repertoire is needed. But how does one choose the right thing to use? An endless list of every tool available, does not answer that question and a recommendation from a friend is oftentimes more valuable.

That’s why we have put together a selection of tools that we use the most and that we enjoy working with. We called it It includes libraries for plotting data on maps, frameworks for creating charts, graphs and diagrams and tools to simplify the handling of data. Even if you’re not into programming, you’ll find applications that can be used without writing one single line of code. We will keep this list as a living repository and add / remove things as technology develops...

Via Lauren Moss
No comment yet.