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How To Use Social Monitoring Tools To Track Brands And Competitors

How To Use Social Monitoring Tools To Track Brands And Competitors | printing |

“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others.

But I’m here to tell you that yes, yes it does make a sound. A really loud sound.

Social media has forced brands to relinquish control over to consumers who can influence how others perceive them.

Social monitoring helps you tap into these conversations to capitalize on positive sentiment and mitigate negative sentiment, while understanding how competitors are perceived and industry trends are changing. Ignore it at your own peril.

I know how overwhelming tracking this vast and never-ending stream of information can be when you have never-ending lists of tasks to perform (All the late nights I’ve worked overtime are testament to this!).


To help make it easier for you to stay on top of this information overload, here are the social monitoring tools I use to quickly connect with the information I need to effectively manage SocialMotus.


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Rescooped by Seb Bast from Photography Now!

Why citizen photojournalism doesn’t matter

Why citizen photojournalism doesn’t matter | printing |

The act of looking at a photograph is not passive. We look for familiar signals that we can quickly interpret as a message.

Amateurs use their cameras as a descriptive tool, making statements like “I was here” or “I had a beer with so and so” while professionals grab symbolic analogues of our sensory and emotional experiences to create a representation.

Via Mario Pires
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