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Jester Print
Industry News for Print & Media Management and Publishing.
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The Paperless Tiger

The Paperless Tiger | Jester Print | Scoop.it
The supposed “end of print” actually may be something of a renewal. The paperless trend in favor of digital content that surfaced a few years ago has indeed had an impact on print, but some of the results have been surprising.
Adam M Bonson's insight:

One argument for using printed communications to rise above the quick digital, come and go social marketing messages. 

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Why VistaPrint Limited Shares Imploded - Motley Fool

Why VistaPrint Limited Shares Imploded - Motley Fool | Jester Print | Scoop.it
Why VistaPrint Limited Shares Imploded
Motley Fool
However, the print-marketing specialist fell flat on its face with just $286.2 million in revenue, and only $0.35 in EPS.
Adam M Bonson's insight:

New direction hopes that this will reduce its exposure to the penny-pinchers that have flocked to its low-cost print services in the past, but this strategy hasn't quite worked out yet!

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The Foundations of Digital and Online Marketing - Business 2 Community

The Foundations of Digital and Online Marketing - Business 2 Community | Jester Print | Scoop.it
The Foundations of Digital and Online Marketing
Business 2 Community
Make it well-designed, interactive, appropriate and up-to-date so it can work with your print ads to bolster brand loyalty, especially in younger buyers.
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'I should write a book:' Why authors decide to self-publish - The Missoulian

'I should write a book:' Why authors decide to self-publish - The Missoulian | Jester Print | Scoop.it
'I should write a book:' Why authors decide to self-publish The Missoulian Perry created his own publishing imprint, Pettigrew Enterprises, and contracted with a for-fee publishing company that had a solid 40-year history and offered design and...
Adam M Bonson's insight:

Useful tips from Writers and Authors that have chosen the Self-Publishing route and why.

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SEO For Print

SEO For Print | Jester Print | Scoop.it
We learned SEO the hard way - creating and sustaining SEO success on sites we built, optimized and sold. Take advantage of our SEO for print experience.
Adam M Bonson's insight:

Most of this applies to all sites not just the print industry.  It's good to bring it all together in a simple, easy to ready document.

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Print Marketing Myths

Print Marketing Myths | Jester Print | Scoop.it
I came across a great article on a bunch of inaccurate myths that surround the printing industry. (Print Marketing Myths http://t.co/GZOiTeRGRh)
Adam M Bonson's insight:

Six Common Print Marketing Myths, expanded...

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Print management and cross media marketing

Print management and cross media marketing | Jester Print | Scoop.it
The last five years have seen an unprecedented rise in electronic and social media.
Adam M Bonson's insight:

A solid argument for including Print in your Social and Digital marketing mix.

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Best Business Cards: Vertical or Horizontal? | BestPrintBuy – Real ...

Best Business Cards: Vertical or Horizontal? | BestPrintBuy – Real ... | Jester Print | Scoop.it
Real Estate Business Building Ideas, How to Use Direct Mail, and Professional Print Marketing Tips for Your Success.
Adam M Bonson's insight:

A brief American take, on why vertical business cards are more readily acceptable in the current era of vertical mobile devices. 

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The One-Two Punch: Print and Social Media Marketing

The One-Two Punch: Print and Social Media Marketing | Jester Print | Scoop.it
A good marketing plan makes use of both print and web. Make sure your efforts aren’t one-sided!

Via Alan Horton
Adam M Bonson's insight:

Print and Social Media Marketing, complimentary?

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Printed or online comics? Writer and publisher Jamie Bautista talks - Manila Standard Today

Printed or online comics? Writer and publisher Jamie Bautista talks - Manila Standard Today | Jester Print | Scoop.it
Printed or online comics? Writer and publisher Jamie Bautista talks
Manila Standard Today
Publishers used to curate and choose authors, fund the printing of the book and take on most of the financial risk, and handle distribution and marketing.
Adam M Bonson's insight:

Some valuable information on the advantages/disadvantages of print vs online for comic books.

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Online Marketer Sends Printed Thank You Notes to Stand Out in the Digital World - PR Web (press release)

Online Marketer Sends Printed Thank You Notes to Stand Out in the Digital World - PR Web (press release) | Jester Print | Scoop.it
Online Marketer Sends Printed Thank You Notes to Stand Out in the Digital World
PR Web (press release)
Smart marketers will continue to send promotional emails in 2014, but they're relying on print for the more personalized messages that matter.
Adam M Bonson's insight:

Nice to see print in mix with online marketing . As with any marketing activity, print has its' place; it's just one of the many avenues to reach prospects and customers.

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Print media is still important for property

Print media is still important for property | Jester Print | Scoop.it
Are local estate agents still using print media to  advertise their properties? Denise O'Leary finds out... NEW technology has impacted our lives in a variety of ways and changed the way we do...
Adam M Bonson's insight:

There are still opportunities in print for local Estate Agents to market their properties...

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How Do Newspaper Companies Plan to Survive?

How Do Newspaper Companies Plan to Survive? | Jester Print | Scoop.it
How Do Newspaper Companies Plan to Survive?
Adam M Bonson's insight:

An American report, but just as relavent to the UK and European Community, from as trusted source: Adrian Campos, The Motley Fool 

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How Print Magazines Can Contribute to Your Content Marketing Plan

How Print Magazines Can Contribute to Your Content Marketing Plan | Jester Print | Scoop.it
We've long been hearing that print is dead. Debate on the subject will continue. Meanwhile, many marketers see great opportunities for brands in the printed channel. Find out how print magazines ca...
Adam M Bonson's insight:

Print on paper still has a valued place in your marketing mix, he's why!

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A sudden wash of watercolor in marketing - iMedia Connection (blog)

A sudden wash of watercolor in marketing - iMedia Connection (blog) | Jester Print | Scoop.it
iMedia Connection (blog) A sudden wash of watercolor in marketing iMedia Connection (blog) Brands around the globe are applying brushes to a wide range of communication including print, packaging, and digital design, and incorporating these fluid...
Adam M Bonson's insight:

Design - are Watercolor-inspired designs the fad of the near future?

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How do you choose the right print management services company for your cross media marketing?

How do you choose the right print management services company for your cross media marketing? | Jester Print | Scoop.it
In my last blog I talked about how print is changing in the face of digital competition and how working with a print management partner will become an impor (New blog: All you need to know about how to benefit from #crossmediamarketing & print...
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Print Marketing Ideas for Churches | PrintPlace.com

http://www.printplace.com/ - Great ideas for marketing your church using print. Postcards, bulletins, door hangers, business cards and more, PrintPlace.com h...
Adam M Bonson's insight:

A Video of print marketing ideas for Churches; how to use printed items to reach out.

American but also very relevant to the UK. 

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7 Things to Remember when Designing a Large Poster for Print

7 Things to Remember when Designing a Large Poster for Print | Jester Print | Scoop.it
7 Things to Remember when Designing a Large Poster for Print MyPrintResource.com (press release) (blog) Your choice of text plays a crucial role in all forms of print marketing, but it is perhaps even more important for larger posters were your...
Adam M Bonson's insight:

Consider these 7 points when designing large format posters.

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Quality v. Quantity in Small Business Print Marketing | Smartpress.com

Quality v. Quantity in Small Business Print Marketing | Smartpress.com | Jester Print | Scoop.it
With a small business print marketing strategy, quantity vs. quality is a consideration. How much versus how good? Get advice in this Smartpress.com blog post. (Quality vs.
Adam M Bonson's insight:

Print Marketing for small Businesses, striking a balance between the cost of Quality vs Quantity.

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The_Periodic_Table_of_Content_Marketing.png (1802x1133 pixels)

The_Periodic_Table_of_Content_Marketing.png (1802x1133 pixels) | Jester Print | Scoop.it
One to print for your marketing wall http://t.co/HRkbPgaGIl
Adam M Bonson's insight:

A very clever info graphic, and actually of use!  Content Marketing as a Periodic Table of Elements.

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Pinstripe lead on colour at World Print Summit - What They Think

Pinstripe lead on colour at World Print Summit - What They Think | Jester Print | Scoop.it
Pinstripe lead on colour at World Print Summit
What They Think
Pinstripe is a well-respected marketing and print service provider, operating from a purpose built, 18,000sq ft. factory unit, situated in central Birmingham.
Adam M Bonson's insight:

This article demonstrates how important understanding colour in print can be.  

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The future of print advertising: Interactive ads? - AGBeat

The future of print advertising: Interactive ads? - AGBeat | Jester Print | Scoop.it
The future of print advertising: Interactive ads?
AGBeat
Motorola has taken print advertising to a whole new level. In the January issue of Wired, Motorola features an advertisement that is completely interactive.
Adam M Bonson's insight:

Super cool video for Motorola (a Google company);  taking print advertising to the next level. From a printed page advert in Wired Magazine, watch how you the reader can change the colour of the latest Motorola Phone. 

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Color Printing Tips and Tricks - MyPrintResource.com (press release) (blog)

Color Printing Tips and Tricks - MyPrintResource.com (press release) (blog) | Jester Print | Scoop.it
Color Printing Tips and Tricks
MyPrintResource.com (press release) (blog)
Even in the age of information and the almighty Internet, print marketing still plays a significant role in how small businesses operate.
Adam M Bonson's insight:

Quick, simple tips for selecting an online printer.  (Or you could just come to jester print and we'll do all this for you)!

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Marketing ideas for printing companies | Profitable Print Relationships

Marketing ideas for printing companies | Profitable Print Relationships | Jester Print | Scoop.it
Interviewing your clients can help you increase print sales. Here's the latest instalment in a series about marketing ideas for printing companies. (Increase your print sales by interviewing clients. Great article by Matthew Parker.
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New Print Industry Consultancy Wins Over £18m of Contracts - What They Think

New Print Industry Consultancy Wins Over £18m of Contracts
What They Think
Consultants in Print Limited (CIP), has announced that it has successfully helped to win over £18m worth of contracts for its clients after just two years of operation.
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