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Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday | Primenorman Agency | Scoop.it
Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about why link building sometimes fails. So I've got an example here. I'm going to do a search for artificial sweeteners. Let's say I'm working for these guys, ScienceMag.org. Well, this is actually in position 10. I put it in position 3 here, but I see that I'm position 10. I think to myself, "Man, if I could get higher up on this page, that would be excellent. I've already produced the content. It's on my domain. Like, Google seems t
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New Features in OSE's Spam Score & the Mozscape API

New Features in OSE's Spam Score & the Mozscape API | Primenorman Agency | Scoop.it
Posted by randfishThis week, we launched a feature inside Open Site Explorer that I'm very excited about - the Spam Score Histogram, found by clicking on the "spam analysis" tab:The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site's link profile. Above, for example, we're looking at Moz.com, with a strong distribution of sites that have 0-5 spam flags. According to our research, that means the vast majority of those sites are unlikely to be penalized or banned by Google.For more detail on Moz's Spam Score, check out the original blog post and my Whiteboard Friday.The new histogram view lets us do nice comparisons like these:Houzz.com has a very large list of sketchy-looking sites linking to them (many seem to be very thin content sites from China, curiously).Competitor (well, sort-of-competitor), Porch.com, has a much smaller link profile with a very different distribution. Their link profile looks even healthier than
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How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche - Whiteboard Friday

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche - Whiteboard Friday | Primenorman Agency | Scoop.it
Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to chat about how you can estimate the total volume and value of a large set of keywords in a market or a niche. Look, we're going to try and simplify this and reduce it to something that is actually manageable, because you can go way, way deep down a well. You could spend a year trying to figure out whether Market A or Market B is better to enter or better to chase keywords in, better to create content in. But I want to try and make it a little
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Can You Rank in Google Without Links? New Data Says Slim Chance

Can You Rank in Google Without Links? New Data Says Slim Chance | Primenorman Agency | Scoop.it
Posted by Cyrus-ShepardFor years now, we've heard the drumbeat from Google that marketers should stop focusing on building links. While it's accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms at all, and that link building can be safely ignored. Is there any truth to this? To find out, we mined new information from our upcoming biannual ranking correlation study, conducted by Moz's scientist, Dr. Matthew Peters. https://moz.com/learn/seo/external-link Moz's study examined the top 50 Google search results for approximately 15,000 keywords. This allowed us to examine not only what factors correlate with higher search rankings, but also how frequently those characteristics are seen. At this point I must insert the usual caveat that correlation is not causation. Simply because a feature is strongly related to high rankings, this do
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How to Align Your Entire Company with Your Marketing Strategy

How to Align Your Entire Company with Your Marketing Strategy | Primenorman Agency | Scoop.it
Posted by MackenzieFogelsonIt's no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing. Marketing isn't just what your customers see on the outside. It's what happens when they get your product home. It's the experience they have with any one person in your company at any given time and through any specific touchpoint. Whether or not you're aware, all of the individuals on every team in your organization are contributing to your marketing on a daily basis. That being the case, it would certainly be ideal to get everyone in your company focused on and aligned with: Your marketing goals The greater good that the company is working to accomplish The real reasons you're different from your competition The value you provide your customers and community The customers you're working so hard to earn and keep The most important strategic prior
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Is Brand a Google Ranking Factor? - Whiteboard Friday

Is Brand a Google Ranking Factor? - Whiteboard Friday | Primenorman Agency | Scoop.it
Posted by randfishA frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There's a short answer with a big asterisk, and in today's Whiteboard Friday, Rand explains what you need to know. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and answer a question that plagues a lot of marketers, a lot of SEOs and that we ask very frequently. That is: Is brand or branding a ranking factor in Google search engine? Look, I think, to be fair, to be honest, that the technical answer to this question is no. However, I think when people say brand is powerful for SEO, that is a true statement. We're going to try and reconcile these two things. How can brand not be a ranking factor and yet be a powerful influencer of higher rankings in SEO? What's going to go
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How to Generate Content Ideas Using Buzzsumo (and APIs)

How to Generate Content Ideas Using Buzzsumo (and APIs) | Primenorman Agency | Scoop.it
Posted by Paddy_MooganContent is an important part of any digital marketing strategy. Whether it be content for links, conversion, education, search or any number of things. In this post I want to focus on one area—content that drives awareness of your brand. One tangible way to measure awareness is by looking at new visitors that a piece of content attracts which is pretty easy (although not always perfect) using something like Google Analytics. There are other measures that can influence new visitors that I'm going to talk about as well: Social shares Links Both of these can send traffic to your website, although I wouldn't assume that they correlate exactly. This should explain why. Nonetheless, chances are that if you're creating a piece of content that is designed to create awareness, links and social shares are likely to be high up the list of objectives, just below traffic. But where do you start? What content idea will work best? If you haven't already, I'd highly recommend
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Should I Use Relative or Absolute URLs? - Whiteboard Friday

Should I Use Relative or Absolute URLs? - Whiteboard Friday | Primenorman Agency | Scoop.it
Posted by RuthBurrReedyIt was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not be the best idea for SEO, and in today's Whiteboard Friday, Ruth Burr Reedy is here to tell you all about why. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Let's discuss some non-philosophical absolutes and relativesHowdy, Moz fans. My name is Ruth Burr Reedy. You may recognize me from such projects as when I used to be the Head of SEO at Moz. I'm now the Senior SEO Manager at BigWing Interactive in Oklahoma City. Today we're going to talk about relative versus absolute URLs and why they are important. At any given time, your website can have several different configurations that might be causing duplicate content issues. You could have just a standard http://www.example.com. That's a pretty standard format for a website. But the main sources that we see of domain level du
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Eliminate Duplicate Content in Faceted Navigation with Ajax/JSON/JQuery

Eliminate Duplicate Content in Faceted Navigation with Ajax/JSON/JQuery | Primenorman Agency | Scoop.it
Posted by EricEngeOne of the classic problems in SEO is that while complex navigation schemes may be useful to users, they create problems for search engines. Many publishers rely on tags such as rel=canonical, or the parameters settings in Webmaster Tools to try and solve these types of issues. However, each of the potential solutions has limitations. In today's post, I am going to outline how you can use JavaScript solutions to more completely eliminate the problem altogether. Note that I am not going to provide code examples in this post, but I am going to outline how it works on a conceptual level. If you are interested in learning more about Ajax/JSON/jQuery here are some resources you can check out: Ajax Tutorial Learning Ajax/jQuery Defining the problem with faceted navigationHaving a page of products and then allowing users to sort those products the way they want (sorted from highest to lowest price), or to use a filter to pick a subset of the products (only those over $60) m
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Why We Can't Do Keyword Research Like It's 2010 - Whiteboard Friday

Why We Can't Do Keyword Research Like It's 2010 - Whiteboard Friday | Primenorman Agency | Scoop.it
Posted by randfishKeyword Research is a very different field than it was just five years ago, and if we don't keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today's Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! What do we need to change to keep up with the changing world of keyword research?Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about keyword research, why it's changed from the last five, six years and what we need to do differently now that things have changed. So I want to talk about changing up not just the research but also the selection and targeting process. There are three big areas that I'll cover here. There's lots more in-depth st
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Keyword Research for the Modern Customer Journey

Keyword Research for the Modern Customer Journey | Primenorman Agency | Scoop.it
Posted by mattgrattUser behavior and customer purchase journeys are more complex today than they've ever been before. Modern consumers – especially those purchasing high-consideration or B2B products – look across a variety of media and conduct a lot of searches. Google reports that the average B2B researcher does 12 searches before they engage on a specific brand's site. They are seeking reinforcement and comfort not just from the information about the product, but also from the opinions of other customers. How SEOs and marketers approach keyword research has to evolve, along with this consumer behavior. In many industries people simply search, click, and transact. In some verticals, though, user search patterns have grown more complex – they look for: Reviews Adjacent topics Comparisons And even after they've bought they look for ways to get the most out of their products This is a model of SEO that is dramatically more complex than simply aiming to rank number one for a bunch
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Has Google Gone Too Far with the Bias Toward Its Own Content?

Has Google Gone Too Far with the Bias Toward Its Own Content? | Primenorman Agency | Scoop.it
Posted by ajfriedThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Since the beginning of SEO time, practitioners have been trying to crack the Google algorithm. Every once in a while, the industry gets a glimpse into how the search giant works and we have opportunity to deconstruct it. We don’t get many of these opportunities, but when we do—assuming we spot them in time—we try to take advantage of them so we can “fix the Internet.”On Feb. 16, 2015, news started to circulate that NBC would start removing images and references of Brian Williams from its website.This was it!A golden opportunity.This was our chance to learn more about the Knowledge Graph. Expectation vs. realityOften it’s difficult to predict what Google is truly going to do. We expect something to happen, but in reality it’s nothing lik
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Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday | Primenorman Agency | Scoop.it
Posted by randfishLink building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about why link building sometimes fails. So I've got an example here. I'm going to do a search for artificial sweeteners. Let's say I'm working for these guys, ScienceMag.org. Well, this is actually in position 10. I put it in position 3 here, but I see that I'm position 10. I think to myself, "Man, if I could get higher up on this page, that would be excellent. I've already produced the content. It's on my domain. Like, Google seems t
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Greenville SC SEO and Web Design

Greenville SC SEO and Web Design | Primenorman Agency | Scoop.it
As a business owner in the upstate of South Carolina, To find a company that provides the very best web design in Greenville SC does not have to be a tremendous challenge. All you need to do is take advantage of the opportunity that the Internet has ...
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The Colossus Update: Waking The Giant

The Colossus Update: Waking The Giant | Primenorman Agency | Scoop.it
Posted by Dr-PeteYesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather looked like this: That's 101.8°F, one of the hottest verified days on record, second only to a series of unconfirmed spikes in June of 2013. For reference, the first Penguin update clocked in at 93.1°.Unfortunately, trying to determine how the algorithm changed from looking at individual keywords (even thousands of them) is more art than science, and even the art is more often Ms. Johnson's Kindergarten class than Picasso. Sometimes, though, we catch a break and spot something. The First Clue: HTTPSWhen you watch enough SERPs, you start to realize that change is normal. So, the trick is to find the queries that changed a lot on the day in question but are historically quiet. Looking at a few of these, I noticed some apparent shake-ups in HTTP vs. HTTPS (secure) URLs. So, the question becomes: are these anecdotes, or do they repre
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Study: 300 Google Sitelinks Search Boxes - Triggers and Trip-Ups Analyzed

Study: 300 Google Sitelinks Search Boxes - Triggers and Trip-Ups Analyzed | Primenorman Agency | Scoop.it
Posted by RoyhThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.The sitelinks search box (schema.org/SearchAction) is one of the most popular markups out there. According to SimilarTech, there are now more than 650,000 sites that have implemented this markup, making it one of the most popular of all schema markup types. That said, we don't really know the reason why Google sometimes shows the search box for branded queries for sites that have implemented the markup, and sometimes doesn't. While we don't know what Google's criteria are behind the search box algorithm, we have the data to definitely see that there's a correlation between the traffic of the websites and the appearance of the markup. source: "Sitelinks Search Box" on Google's developers siteWhat determines if Google displays your search box?Using a Simi
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Dissecting and Surviving Google's Local Snack Pack Results

Dissecting and Surviving Google's Local Snack Pack Results | Primenorman Agency | Scoop.it
Posted by MiriamEllisGoogle's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we'll dive into why. Let's take one of these results apart and discover how best to respond to their limitations. I was never a fan of Google's Carousel. The vivid, image-oriented, horizontal display moved me out of my comfort zone after a decade or so of easy familiarity with the minimalist blue/grey/green palette of more traditional packs. A few orange stars here, a red teardrop marker there—like most Google users, I had been conditioned to see and understand these elements of pack results at a glance. The carousel felt like a shocking departure from the simplicity I consider to be a chief hallmark of Google's historic s
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How to Choose a PPC Agency

How to Choose a PPC Agency | Primenorman Agency | Scoop.it
Posted by anthonycoraggioPaid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Here are some questions to help you choose how to resource your online advertising needs. Where is your business going? Is this the right way to get there?The reason you’re looking to run PPC campaigns in the first place is because you need to achieve certain business results—but is it actually the best way to get where you need to go right now? Particularly if you’re driving a new initiative or running ads for the first time, it’s important to take a step back and make sure you’re not trying to buy a horse to win an air race, because someone will likely try to sel
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Misuses of 4 Google Analytics Metrics Debunked

Misuses of 4 Google Analytics Metrics Debunked | Primenorman Agency | Scoop.it
Posted by Tom.CapperIn this post I'll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted. Average Time on Page Average time on page should be a really useful metric, particularly if you're interested in engagement with content that's all on a single page. Unfortunately, this is actually its worst use case. To understand why, you need to understand how time on page is calculated in Google Analytics: Time on Page: Total across all pageviews of time from pageview to last engagement hit on that page (where an engagement hit is any of: next pageview, interactive event, e-commerce transaction, e-commerce item hit, or social plugin). (Source) If there is no subsequent engagement hit, or if there is a gap between the last engagement hit on a site and leaving the site, the assumption is that no further time was spent on the site. Below are some scenarios with an intuitive time on page of 20 seconds, and their
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Your Daily SEO Fix: Week 3

Your Daily SEO Fix: Week 3 | Primenorman Agency | Scoop.it
Posted by Trevor-KleinWelcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution. If you missed the previous roundups, you can find 'em here: Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics. Today, we've got a brand-new roundup of the most recent videos: How to Compare Link Metrics in Open Site Explorer How to Find Tweet Topics with Followerwonk How to Create Custom Reports in Moz Analytics How to Use Spam Score to
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5 Spreadsheet Tips for Manual Link Audits

5 Spreadsheet Tips for Manual Link Audits | Primenorman Agency | Scoop.it
Posted by MarieHaynesLink auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you. Please know that while I am quite comfortable being labelled a link auditing expert, I am not an Excel wizard. I am betting that some of the things that I am doing could be improved upon if you're an advanced user. As such, if you have any suggestions or tips of your own I'd love to hear them in the comments section! 1. Extract the domain or subdomain from a URLOK. You've downloaded links from as many sources as possible and now you want to manually visit and evaluate one link from ev
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Your Daily SEO Fix: Week 4

Posted by Trevor-KleinThis week, we've got the fourth (and second-to-last) installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. They're each designed to solve a use case that we regularly hear about from Moz community members. Here's a quick recap of the previous round-ups in case you missed them: Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics. Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox. In this insta
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The Long Click and the Quality of Search Success

The Long Click and the Quality of Search Success | Primenorman Agency | Scoop.it
Posted by billslawski "On the most basic level, Google could see how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best sign of their happiness was the "Long Click" — This occurred when someone went to a search result, ideally the top one, and did not return. That meant Google has successfully fulfilled the query." ~ Steven Levy. In the Plex: How Google Thinks, Works, and Shapes our Lives I often explore and read patents and papers from the search engines to try to get a sense of how they may approach different issues, and learn about the assumptions they make about search, searchers, and the Web. Lately, I've been keeping an eye open for papers and patents from the search engines where they talk about a metric known as the "long click." A recently granted Google patent uses the metric of a "Long Click" as the center of a process Google may use to track results for queries that were selected by searchers for long visits in a set of search results. T
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Announcing the Web Developer's SEO Cheat Sheet 3.0

Announcing the Web Developer's SEO Cheat Sheet 3.0 | Primenorman Agency | Scoop.it
Posted by Cyrus-ShepardToday we're excited to make freely available the new Web Developer's SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike. Countless beginner and advanced SEOs have printed it out, laminated it, and hung it on their walls as a quick reference to the most impactful best practices in search engine optimization. Web developers and software engineers also find it handy to easily reference SEO technical standards. New for 2015Lots has changed in SEO since 2008 (even since 2013 when we published version 2.0.) To keep pace, we updated version 3.0 to reflect best practices in SEO today. Updated information in several places, most notably in User Agents, Social Metadata, and Mobile Web Development Eliminated sections with reduced relevance, such as Authorship and Publisher markup Simplified sections to make them easier to underst
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SEO Link Building

SEO Link Building | Primenorman Agency | Scoop.it
Why the Links You ve Built Aren t Helping Your Page Rank Higher Whiteboard Friday The post SEO Link Building appeared first on Primenorman Agency.
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Greenville SC SEO and Web Design

Greenville SC SEO and Web Design | Primenorman Agency | Scoop.it
As a business owner in the upstate of South Carolina, To find a company that provides the very best web design in Greenville SC does not have to be a tremendous challenge. All you need to do is take advantage of the opportunity that the Internet has ...
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