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Scooped by Judith Binder
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Tricks of the Trade Show(3) Strategy: Protect the Family Jewels

Tricks of the Trade Show(3) Strategy: Protect the Family Jewels | primary research | Scoop.it
While seeking competitive information at trade shows, you are also being targeted by your competitors.
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Rescooped by Judith Binder from Online Competitive Intelligence
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The 5 W’s of Competitive Intelligence

The 5 W’s of Competitive Intelligence | primary research | Scoop.it

The W's of Competitive Intelligence


Via Upstream Commerce
Judith Binder's insight:

Takes journalism's Who, What, When, Where, Why and applies to CI...keep them uppermost in mind when conducting primary research 

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