Primal Intelligence
140 views | +0 today
Follow
Primal Intelligence
The third, crucial factor in human motivations, coming before the rational and the emotional.
Curated by Derek Draper
Your new post is loading...
Your new post is loading...
Scooped by Derek Draper
Scoop.it!

The Power of Primal Motivations

While recently undertaking some thinking for Saatchi and Saatchi I started to develop an idea about an important factor in human motivations. Traditional advertising planning concerns itself, rightly, with the rational and the emotional. But is there a third factor at play. I think there is and that initial concept, outlined in this short presentation, has led me to start reseaching and writing my third book, provisionally entitled "Primal Intelligence - Learning from your Inner Ape". Have  a look at the slides and see what you think.

more...
No comment yet.
Rescooped by Derek Draper from How the mind works
Scoop.it!

A brief history of the brain - life - 26 September 2011 - New Scientist

A brief history of the brain - life - 26 September 2011 - New Scientist | Primal Intelligence | Scoop.it
David Robson tracks the evolution of our brain from its origin in ancient seas to its dramatic expansion in one ape – and asks why it is now shrinking...
more...
No comment yet.