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Rescooped by Alex Antoniou from Buyer Traffic Generation | Content & Video Marketing | SEO
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How to create a successful customer loyalty strategy - Phoenix Business Journal

How to create a successful customer loyalty strategy - Phoenix Business Journal | Price Comparison | Scoop.it
Every business owner knows that new customers will contribute to their business growth, but while they are busy marketing and chasing new prospects, t ...

Via Michael Kristiansen
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Michael Kristiansen's curator insight, March 6, 2014 1:38 PM

Probably the most costly mistake is not developing your clients or customers into sales ambassadors for your business.  The truism in word of mouth marketing is hearing an endorsement from someone you know and trust about a product or service you're considering, is the best sales lead you can get.  It can be as simple as asking for referrals and permission to mention the referrer's name.  Incentivizing in a way that awards a current customer for referring a new customer is also an opportunity to make an offer to upsell the current customer as well. 

How you stay in touch, the frequency of touching customers needs to be in a very acceptable format and timing.  As the article poses, some businesses have long periods between sales or don't expect repeat sales.  This does not preclude asking for their testimonial, and a very nice thank you incentive for recommending a friend who buys the service or product.  It is amazing that business owners generally have no strategy to help build their reputation by making it easy for customers to leave kind words on Yelp or Google+, two of the most influential sites that have reviews.  It's all in the asking and making it very simple for someone to give kudos for your performance. 

Rescooped by Alex Antoniou from Online Marketing Resources
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An Introduction to PR Strategy for SEOs

An Introduction to PR Strategy for SEOs | Price Comparison | Scoop.it
Jen Lopez and Everett Sizemore invited me to elaborate on the
Via Pedro Da Silva
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Rescooped by Alex Antoniou from Hospitality Digital Marketing & Beyond
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The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive

The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive | Price Comparison | Scoop.it
Skift came up with a list of the Top 10 Travel-Booking Companies With the Most Top-Level Domains, and uncovered some surprises, and nuances in strategy.

Via Alexandre Guapyassu
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Rescooped by Alex Antoniou from Content Marketing for Businesses
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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup gr...


Via Simply Friday
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Simply Friday's curator insight, March 6, 2014 2:11 PM

Only 24 slides and really makes the point that good content is costly and gives some solid options on what you can do get round that.  From Ally Greer - evangelist over at Scoop.it who is clearly following her own guidance!

Rescooped by Alex Antoniou from Top LinkedIn Tips
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Two Computer Scientists That Met At Stanford Are Conspiring Against LinkedIn - Business Insider

Two Computer Scientists That Met At Stanford Are Conspiring Against LinkedIn - Business Insider | Price Comparison | Scoop.it
Business Insider Two Computer Scientists That Met At Stanford Are Conspiring Against LinkedIn Business Insider If you want to meet someone you don't know via LinkedIn, you can spam them with a connection request (a violation of LinkedIn's rules) or...

Via Josepf J Haslam
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Rescooped by Alex Antoniou from Social Media Strategies
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How to Write Awesome Tweets Your Followers Actually Reply To

How to Write Awesome Tweets Your Followers Actually Reply To | Price Comparison | Scoop.it

2 cups of coffee per day… do you drink more or less?

 

Did that get your attention?

 

If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.


Via Jeff Domansky, Ivo Nový
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Jeff Domansky's curator insight, February 7, 2014 9:29 AM

Twitter secrets worth noting from Aaron Lee.

Ed Carpenter's curator insight, March 5, 2014 2:36 AM

Cool tool. Kinda pricey though. Needs capability to do more than Facebook, don't you think?

Heather Koroll's curator insight, March 7, 2014 8:00 PM

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