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The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough

The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough | Press Release | Scoop.it
This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert!
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5 Quick Tips to Make Your Content Live Longer

5 Quick Tips to Make Your Content Live Longer | Press Release | Scoop.it
Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers.
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3 Ways to Break Out of a Content Marketing Rut

3 Ways to Break Out of a Content Marketing Rut | Press Release | Scoop.it
Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly...
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