Predictive potential of social media
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Predictive potential of social media
twitter, facebook, google+ - can they predict elections, american idol and stock prices?
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Rescooped by Anne Therese Frost Hansen from Public Relations & Social Marketing Insight
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HubSpot Makes Twitter Analytics Easier With RetweetLab Tool

HubSpot Makes Twitter Analytics Easier With RetweetLab Tool | Predictive potential of social media | Scoop.it

HubSpot, a marketing software company founded at MIT in 2006, has revealed a brand-new analytics tool that could help companies more effectively use Twitter for branding or promotional purposes.

 

...Retweet Lab's data is simple to use and surprisingly powerful. For example, in my case it revealed that I get the most retweets at around 7 p.m., even tough I usually tweet the most at 9 a.m. Thanks to the Retweet Lab data, I can now start tweeting more around 7 p.m. and in theory improve my Twitter influence. Similarly, the tool notes that tweets without "calls for action," such as "please tweet this," are infinitely more effective at generating retweets than ones that include such pleas. While this sort of information is useful for my own personal "brand," it's much more likely to be useful for bigger publishers or well-known brands....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 26, 2013 2:11 PM

I can't say enough about the ReTweet Lab tool. You MUST test drive it. Powerful insight.

Scooped by Anne Therese Frost Hansen
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Facebook's Gay Marriage Map Shows Profile Picture Switchers ...

Facebook's Gay Marriage Map Shows Profile Picture Switchers ... | Predictive potential of social media | Scoop.it
Did you switch your profile picture this week? Facebook can guess how likely you were to support gay marriage based on your age, gender and location.
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