PR Tips and Tricks
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PR Tips and Tricks
A composition of how-to's, what (not) to do's and help-you-through's
Curated by Amanda Morgan
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5 ways to impress your audience with visual content

5 ways to impress your audience with visual content | PR Tips and Tricks | Scoop.it

Have you ever considered visual story telling for your blog? Mars Dorian tried this technique after a year of writing a blog that gained no traction, and, wah-lah! Readers galore. Dorian gives a colorful explanation of why presenting “brain-friendly” content is important, his personal experiences and how it will work for you, too.

 

This is cool stuff. Also, I like the way that Dorian writes because it is similar to my own style when not I’m not writing for classwork. This article is super helpful, too. I had never considered the power of the image before. I then found myself thinking “Duh, of course that’s more cool than just text.” Though the comments suggest that images drive criticism, I feel that image-writing pays off.

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Sade Hayes's curator insight, October 19, 2014 10:36 AM

By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, websites such as Pintrest and Instagram have both grown wildly from 2012 until now. Studies show that content containing compelling images are magnets for the most traffic.

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5 Ideas for Filler Posts When You Are Out of... Ideas

5 Ideas for Filler Posts When You Are Out of... Ideas | PR Tips and Tricks | Scoop.it

Everyone gets writers block. That brain-fart that will not un-cloud your awesome intelligence space sometimes gets the best of us. Thankfully, Brankica Underwood is here to share some ideas to get you out of your funk. Filler posts to the rescue! These ideas still make for a good read and some take little-to-no preparation. Be sure to bookmark this page for a rainy, or, um, cloudy day. 

 

When I saw the heading of this post I thought “Ya, right. Probably nothing I haven’t heard before.” But in truth, these ideas really were like nothing I’ve ever heard before. My favorite suggestion is the “link list.” It’s a great way to help other writers out, yet you can still give your opinions on what you think of their work!

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27 things to know before you work in social media

27 things to know before you work in social media | PR Tips and Tricks | Scoop.it

“I spend as much time on my computer as some people spend in their shoes” is a statement that some, or maybe most can relate to. These 27 observations flesh out some ups and downs of working with social media. When all clumped together they are intimidating, but writer Liz Strauss assures readers that “inside each frustration is a chance to be a leader, to reach out and invite people to help build something we can’t build alone.” PR professionals, if they can make it through the list without having a panic attack, can truly benefit from this reality check in social media and still remain confident that there is a light at the end of the tunnel.

 

This article has intimidation written all over it. I believe that at one point or another, we all have dealt with the situations listed. But seeing them all together makes working in social media look like a chasm that can’t be crossed; like the benefits aren’t worth the trouble. But alas, we know that the bigger picture includes social media. Not only is it a part of the new PR world, but heavily embedded within it as well. When the going gets tough we must grin and bear it. This article is a reminder that we are all in this together.

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5 Marketing Tactics That Cost (Almost) Nothing

5 Marketing Tactics That Cost (Almost) Nothing | PR Tips and Tricks | Scoop.it

This article is helpful to startup businesses in particular. Budget issues are seemingly always present when you’re trying to get things underway. Kate Harrison unveils some simple tactics to boost your early income. The easiest tactics include using Pinterest and refer-a-friend programs. However each of Harrison’s suggestions bring something different to the table. A good Forbes read.

 

Though this article used, in my opinion, an annoying three-letter acronym (ROI), it is still an important part of a startup plan. In my world I like to think everything will be okay and the money will start magically rolling in, so ROI is something I tend to shy away from when reading. However, this article explains basic ROI, it doesn’t question where it is in regards to social media, or say that marketing in such ways is a waste of time. So I found this article to be beneficial to those looking for some new ways to spice up their marketing campaigns.

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Sade Hayes's curator insight, October 19, 2014 10:41 AM

I found this particular article interesting and helpful to not only startup businesses but to businesses and people in general as well. We all have a brand and could use a few tips on how to market our businesses  as well as ourselves.

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How to Turn Relationships Into Brand Advocacy

How to Turn Relationships Into Brand Advocacy | PR Tips and Tricks | Scoop.it

This article written by Ted Rubin highlights the importance of a brand’s social media efforts and how relationship building needs to be at the core of these efforts in order to see results. Caring for customers needs while concerning yourself of the ROR (return on relationship), not the ROI will gain better results. Once you have these results, Rubin urges you to let your customers know that they are valued as advocates for your brand and that this relationship is something to be nurtured.

 

Rubin takes social media in the marketplace and humanizes it, just as it’s supposed to be. I love that he brings up ROI because, while I understand that it is a common concern among professionals, ROI is not always something that can be measured in social media. ROR brings a new light to measuring the success of your online presence and it’s important to remember that. Value your advocates and they will stay loyal when they know that their voice is heard.

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7 Tips to Enhance Influencer Marketing

7 Tips to Enhance Influencer Marketing | PR Tips and Tricks | Scoop.it

Michoel Ogince from Big Fuel maps out a strategy for enhancing influencer marketing campaigns. These campaigns provide an “in,” as Ogince calls them, for brands who wish to position themselves strategically within the marketplace. This five-step article is full of visuals from suggested identification platforms. No more spreadsheets!

 

 

I have mixed feelings about this article. I think that it is helpful, absolutely. The breakdown that websites like SocMetrics can provide are incredibly detailed. But regarding section on social media compliance, I do respect the “authenticity and transparency,” as Ogince puts it, that this gives a brand but if I personally read a Tweet or review that had a disclosure message attached I would think twice about the content of that particular message. However ambassadors are an important part of a company and are to be valued and if they need a disclosure document then so be it.

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Measuring Social Media Marketing ROI

Measuring Social Media Marketing ROI | PR Tips and Tricks | Scoop.it

Social media marketing and ROI often times do not mix. Thankfully, Dominique Molina helps us to find a measurable result for our social media efforts. It turns out that sites like Google Analytics can show you how many hits on your website are coming from your social media accounts and measure your leads. She also makes note for “the little guy,” noting that for small businesses who cannot afford to advertise nationally, social media is their go-to for ads, so customer feedback can be a useful measurement of ROI until they gain traction. If you are one of those professionals who worries about the ROI in social media, give this a read and reevaluate your opinion of social platorms, I hope it molds your opinion for the best!

 

Like I’ve said before, I don’t like to think about ROI. So when I saw this article I cringed a little, then made it through to the end, painlessly. It was refreshing to read a post about social media and ROI and how they affect one another without the bashing of social media platforms.

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Comcast PR Veteran Recommends Multi-Layered Media Approach :: PR News

Comcast PR Veteran Recommends Multi-Layered Media Approach :: PR News | PR Tips and Tricks | Scoop.it

This article by Regina D’Alesio of PR News is a Q&A with Walter Neary regarding the importance of a multifaceted approach to building relationships online. His thoughts are helpful in that he gives honest responses to questions involving media relations in the future and mistakes PR professionals are making. An influential read!

 

In regard to engaging via social media he says “One mistake I see is PR professionals thinking engaging through social media is a substitute for human relationships.” I liked that this was pointed out because I think that this aspect of the PR 2.0 transition is hard to delegate for professionals. The importance of face-to-face contact is still as important as it ever has been and it always should be!

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How brands can benefit from a Facebook ‘want’ button

How brands can benefit from a Facebook ‘want’ button | PR Tips and Tricks | Scoop.it

Here are things to consider for your brand upon the probable arrival of the Facebook “Want” button. First and foremost, it may save you money. The data collection of the want button is an indicator of those wanting to buy, so an ad campaign my not even be necessary. E-commerce is a valuable source that Facebook has been missing out on to Pinterest. The want button may level the playing field. Lastly, the want button will encourage advocacy. If a user is friends with another user that wants a product, they may be more apt to search into it rather than seeing the product on a random advertisement.

 

I will be interested to see how the want button pans out. After reading this article, I think there may be a place for it in the FB world. My question is: Will people use it as another “like” button? You can “want” all you, well, want. But that doesn’t always mean you are willing to buy. I’m not sure that companies should be ready and willing to depend on the want button right away, but maybe in time it will become a useful tool in the market place.

 

Article from PR Daily by Caroline Farhat

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Social Media Marketing Ideas That Draw New Business To Your Site

Social Media Marketing Ideas That Draw New Business To Your Site | PR Tips and Tricks | Scoop.it

*Don't bother watching the YouTube video provided, it's not in English!*

If advertisements are driving traffic away from your website, this article is a good read. Using social media marketing provides links with the push of a button and fit in blog posts as well as RSS feeds. Be sure to link to any social media outlet that you use. Make note of accomplishments of the company, conduct polls and most of all don’t forget to interact with your readers!

 

 

I like that keeping up with public dialogue was mentioned. It is refreshing to see a company interact with those who keep it afloat. I have never seen this website but I also enjoyed their tips that they have on the side of their articles. They were effective and helpful reminders.

 

 

Article by cldonaldson 

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5 ways to handle negative Facebook comments

5 ways to handle negative Facebook comments | PR Tips and Tricks | Scoop.it

Everyone hates a “Debbie Downer.” But when it comes to running your social media websites, such an interaction is going to happen. Luckily, Josh Catone from Mashable has mapped out some ways to help you deal with the haters. There are a few types of criticism, whether it be constructive or horrendous. But the most important take-away from this is to respond no matter what. Be smarter than your complainer. You can always find a way to turn a more positive discussion and make good of your negative comments. So don’t worry! You might need to be a little creative with your responses, but this article can help you through.

 

I think this is an important article to showcase. As curators we are terribly afraid of criticism, and for obvious reasons! But being able to make something out of nothing should be an ability we pride ourselves on, and this situation should be no different. There’s always some good that can come from a negative comment. So I find it best to not to get upset, but to just be proactive in fixing the problem.

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10 things successful PR professionals understand

10 things successful PR professionals understand | PR Tips and Tricks | Scoop.it

Think you’ve got what it takes? In this article former big-wig exec.-turned-professor, Lorra Brown, discusses some common traits among successful PR pros. She mentions having a take-no-prisoners attitude, noting that it’s actually beneficial to be a bit cocky. However, everything in moderation is essential. Know your strengths, don’t shove them in everyone’s faces. Organization and staying goal-oriented are also some words of wisdom she imparts on her readers.

 

Number seven: “Self-sabotaging is common practice for those who don’t succeed,” caught my eye. I feel as though sometimes I do this to myself. No wonder no good ever comes of it! It’s important to remember not to apologize for things that we want and to highlight things we know we can bring to the table, not our hesitations.

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7 Myths Surrounding the Twitter Universe that You Must be Aware of

7 Myths Surrounding the Twitter Universe that You Must be Aware of | PR Tips and Tricks | Scoop.it

Sharkov is back again to tell us his experiences with Twitter. With a following of over 40,000, he has gone through the ups and downs the Twittersphere will bring. He urges appreciation of target followers, not just the masses-- stick to quality writing! And probably most important (as usual), engage, engage, engage!

 

This article focuses first on a target audience. Since PR professionals tend to get caught up in reaching the masses, communicating on a more personal level often goes overlooked for us. Sharkov’s post is a simple little refresher to those trying to increase their followers. It’s important to stick to the basics!

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How can women in PR have it all?

How can women in PR have it all? | PR Tips and Tricks | Scoop.it

This interesting perspective on women in the workplace emphasizes using technology to our advantage. Author Gini Dietrich writes it is important to have goals rather than logging long hours. And now thanks to technology we can work without sitting at our desk, but rather from virtually anywhere else that we need to be.

 

 

I wasn’t sure at first where Dietrich was going with this article, but in the end her positive tone and attitude towards women in the workplace makes for an interesting read. I think that women in the workplace is a hot topic lately and it is something to be explored further. I agree that technology advancements have made it easier to work from home or on the go causing workplace attendance to be in flux and professionals should take advantage of it.

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How Online Marketing Can Fuel Offline Conversations

How Online Marketing Can Fuel Offline Conversations | PR Tips and Tricks | Scoop.it

Here’s another 5-way maximization method list from Mashable regarding marketing strategy. This article, by Brad Fay, COO of Keller Fay Group brings back the importance of word of mouth (WOM). Fay suggests ways to conduct your online marketing in a manner that gets people talking. Keeping your audience in mind with every move you make will get you that much closer to a buzz-worthy brand.

 

I like that Fay brings the importance of WOM to the table. WOM is something, unlike ROI in regards to social media, that can be measured in regards to value. I think the most important tip he gives would be to conduct campaigns with advocates in mind. Their voice is going to be strong and it’s going to be heard.

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7 deadly sins of Facebook brand pages

7 deadly sins of Facebook brand pages | PR Tips and Tricks | Scoop.it

Samantha Collier of PR Daily takes a look at some mishaps of Facebook brand pages and helps you obtain those “likes” you’ve been searching for. The main point of using FB is to be reachable and engaging. It’s important not to forget some easy tasks such as changing your URL and updating milestones on your Timeline! That’s what it’s there for, isn’t it?

 

I thought the most interesting “sin” was “Not enabling the message feature.” I immediately thought “Oh my, what a pain that would be.” But then I considered it a second and realized that for me, personally, I would appreciate a brand that left the message option open to me. It would make me feel as though I could reach them on a more personal level and, should I get a response, I would feel more valued. So, props to Samantha for throwing that one in there. I think Facebook is a simple way to help with your ROR and it’s something that shouldn’t fall by the wayside just yet.

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How to Tell if Your Ad Is Terrible

How to Tell if Your Ad Is Terrible | PR Tips and Tricks | Scoop.it

This article recaps a few steps that should be taken in order to achieve a well put together ad. It’s an easy read and is broken down into sections that are understandable and relatable. A must-read before launching!

 

This article by Gary Stein for Clickz outlines a few no-brainer check points in the ad-creation projects that, more often than you'd think, go overlooked. The headline/tagline caught my eye. I think this is often confused. Like Stein says, “let the press write headlines for you.” I like this article for its simple, broken down checklist of how to turn an ad from awful to awesome.

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5 Sure-Fire Ways to Kick Start your Business Blog and Get People Reading

5 Sure-Fire Ways to Kick Start your Business Blog and Get People Reading | PR Tips and Tricks | Scoop.it

This business blog how-to by Alan Grainger lays out proper expectations, limitations and benefits of generating some conversation around your brand. Grainger, a small business owner himself and no stranger to business blogs, says that writing a blog will not instantly enhance revenue: “If you think that blogging is a magic wand to wave over your company and instantly generate sales then you might find more success on the Harry Potter site.” But never fear! Customer loyalty and motivation to choose you over competition, along with interaction and feedback await you on your blogging journey.

 

I like this article because it’s different than most others in that it’s not full of jargon or concern for an immediate ROI. It’s laid out simple and clear and I appreciate that. Grainger makes no promises, just gives a few pieces of advice to help you through. He assures that blogging will be good for your business without creating a ton of hype around the actual act of blogging. By the end of the article you are motivated to start a new chapter for your company and equipped with the knowledge that instant gratification is no such thing in the blogosphere; but dedication can pay off for you and your company.

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How to find your company's social media voice

How to find your company's social media voice | PR Tips and Tricks | Scoop.it

Having trouble posting on your social media accounts? Shama Kabani gives a few things to consider when posting for your brand Understanding your company and the voice it wants to have in the marketplace is the most resounding theme throughout, while mapping out strategies and goals are highlighted to round-out your posting experience.

 

My favorite tip was “Stick with success.” Often times, as explained, your goals my shift or there may be a down (or up) swing in the market place. Like Kabani notes, it’s okay to stray away from your initial plan. Outlines and goals are always effective but sometimes things come up. Don’t be afraid to change your company’s voice to meet your needs.

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7 Ways Marketers Can Benefit from Participating in LinkedIn Groups

7 Ways Marketers Can Benefit from Participating in LinkedIn Groups | PR Tips and Tricks | Scoop.it

Get your LinkedIn act together! Anum Hussain from Hubspot explains how “when it comes to generating leads, LinkedIn is 277% more effective than other social networks.” The ideas of this article all start with being proactive. You can make LinkedIn as beneficial to you as you want, but you have to be willing to interact. Suggestions include starting polls and discussions. But above all, work your way up to become a top influencer and you’ll be a rock star.

 

This article was a wake up call for me. I haven’t touched my LinkedIn account in months and didn’t know half of the things discussed in this article were options made available to me! I feel that LinkedIn is the most professional of the popular tools used in marketing, so it would make sense that its effectiveness towers over the others. Looks like I can’t leave my account untouched anymore!

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