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Hysteria over Ferguson grand jury an indictment of America - The Boston Globe

Hysteria over Ferguson grand jury an indictment of America - The Boston Globe | The Public Relations Party Scene | Scoop.it
The national hysteria over the Ferguson grand jury is a fresh indictment of America. The core issue is a charge of police brutality by a white officer shooting an unarmed black 18-year-old manchild. Yet from Boston to Las Vegas and from Atlanta to Los Angeles, the air reeks of bated breath, full of the foul fear of black violence.
Meredith Wright's insight:

Over the course of almost the entire Fall semester we have been hearing about Ferguson. It has been at the forefront of every one's minds and has gained national attention. The main concern of the entire spectacle was whether or not a white cop was going to be indicted for shooting an "unarmed" 18-year-old black man.

 

When it came down for the grand jury to make a decision, the verdict was postponed for weeks and when it finally was set to announce, more people, people all over the world, tuned in to watch the announcement then that of popular television series premieres.

 

Multiple police forces and national guard all stood by on the streets of Ferguson, and in other heavily populated cities across our nation, waiting for the verdict. And when the verdict came out that the officer, Darren Wilson, would not be indicted, riots became the common solution. 

 

This article talks specifically about the hysteria that took our nation by storm in the few weeks leading up to the verdict being announced and how large amounts of people have still been taking part in protests and riots ever since.

 

I related the entire Ferguson situation back to our theory about "Cognitive Dissonance." Cognitive dissonance is a drive that causes people to avoid opposing viewpoints, seek reassurance after making a tough decision, and change private beliefs to match public behavior when there is minimal justification for an action.

 

The Ferguson outcome also relates to the "Social Learning Theory" which is very similar to that of "Cognitive Dissonance." The "Social Learning Theory" states that people adopt not only their opinions from modeling others but also their behaviors— especially those behaviors they see modeled for them in the media.

 

These theories applied to both the grand jury and the protestors/rioters. Not only did the grand jury play into the theories by deciding to not indict a white officer, but you can also apply it to the people who would not normally riot or protest that are out there doing so, changing their beliefs, to match everyone else in their community to avoid dissonance. 

 

The Social Learning Theory applies more to the riots that have occurred in other places outside of Ferguson since the verdict was announced when other "police-brutality" cases have emerged.

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Taylor Swift is Back at the Top of the Billboard Chart

Taylor Swift is Back at the Top of the Billboard Chart | The Public Relations Party Scene | Scoop.it
Haters gonna hate hate hate hate hate
Meredith Wright's insight:

If anyone can be labeled as a successful genre switch when it comes to the music industry it would have to be Taylor Swift. Not only has she been on the top of the charts multiple times in her 24 years of life, but she is now again on top of the Billboard charts at No. 1 album for the 2nd time since '1989' was released.

 

This article states she knocked One Direction out of the No. 1 spot when it comes to album sales. 

 

However, the general consensus on Taylor Swift is that you either love her or hate her, there is no in between. But how is it that she has been so successful in her move from a country artist, which she was originally discovered as, to the pop superstar she is now? 


I would credit her success to some clever, almost undetectable, PR stunts and then of course, her music. However, whether it be videos of her ridiculous dancing at award shows, or her continual participation in the Victoria's Secret Fashion Show every year, she is constantly at the forefront of her public's conversations.

 

And now with her new album, 1989, her success has reached an all time high. This album depicts Swift to be a more sassy version of her quirky self, especially if you see her video for one of the most popular songs on the album; Blank Space.

 

But I would like to relate this post to the Cumulative Effects Theory which states that messages are most likely heard and remembered when they are heard more then once over a period of time and from multiple sources. 

 

Taylor Swift has nailed this concept. Whether it be the constant stream of tweets including her lyrics from all of my friends, how she has performed/headlined at the last 4 Victoria's Secret shows or how continual her songs are played on the radio, Swift is everywhere and the message she is getting across, or technically her audiences are getting across is that the new Pop Taylor Swift is here to stay. 

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CMA Awards 2014: Country singers take aim at Obama again; Carrie Underwood may have revealed baby’s gender

CMA Awards 2014: Country singers take aim at Obama again; Carrie Underwood may have revealed baby’s gender | The Public Relations Party Scene | Scoop.it
If it isn’t broken, don’t fix it.
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Apple, Saying It Has More 'To Cover,' Will Host Special Event Oct. 22, iPads Expected

Apple, Saying It Has More 'To Cover,' Will Host Special Event Oct. 22, iPads Expected | The Public Relations Party Scene | Scoop.it
Updates to add analyst comment in fifth paragraph. Apple confirmed that it will host an event on Oct. 22, adding to the speculation that it will unveil new iPads, including an iPad mini with a higher-resolution Retina display. The invite, sent out today for an event at the Yerba Buena Center in [...]
Meredith Wright's insight:

In relation to the first article we were required to read in class on theories used in PR, this article demonstrates a perfect example of agenda setting. The agenda setting theory states that the media or organization is in charge of putting the information out there that it wants the public to talk about. 

 

Thanks to Apple's increasing popularity, if they were to send out a press release that simply said "We still have a lot to cover," people would immediately begin to converse about what that meant. 

 

The article then goes on to state that the Apple CEO Tim Cook is expected to release the design characteristics of a second generation iPad mini tablet with new display features and a larger/better camera.


Not only are possible costumers of the new product talking about and spreading the information for Apple's new products, but investors have also been begging for a product release schedule to boost sales. 

This specific example demonstrates the first form of agenda setting which takes a 'passive' form. This form of agenda setting states that the media or organization does not directly tell the people what to talk about.  Apple didn't send out a press release or anything like that directly telling their publics or costumers to expect a new iPad mini but alone sent out an invitation to their next product release party and their customers opinions circulated and from that circulation, the ideas of a new iPad mini came about. 

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Stand Up to Cancer Participants and Performers Announced: Get All the Details on the Charitable Event!

Stand Up to Cancer Participants and Performers Announced: Get All the Details on the Charitable Event! | The Public Relations Party Scene | Scoop.it
Stand Up to Cancer is back and bigger than ever. The charitable event, a program of the Entertain...
Meredith Wright's insight:

I specifically liked this article for my "event PR" because it uses a strategy we haven't talked about yet; celebrity endorsements.  

 What is most important about this type of strategy is the celebrity you pick. Each celebrity will be a representation of the event/organization itself, and therefore, careful consideration is necessary. 

 

Some of the guests on the list to appear at this year's Stand Up To Cancer event include Jennifer Aniston and Gwenyth Paltrow. Also performing are The Who and Ariana Grande. What is very special about these celebrities are that they are well liked and well respected by the community. The population admires each famous guest and are more apt to support the cause do to their admiration. 

 

The article also discusses how Gwenyth Paltrow opens up about her father's experience with cancer. Not only does this play on the public's heart strings but it immediately makes her more relatable and allows for people all over to connect with her as a person and therefore connect to the event. 

 

The final strategy used in this particular instance is a vast spread of the event/info. For the first time, the event will be broadcasted on all four major English language  Canadian channels including all of the main broadcast channels in the United States.

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HBO Announces Beyonce And Jay Z Concert Special

HBO Announces Beyonce And Jay Z Concert Special | The Public Relations Party Scene | Scoop.it
HBO announced yesterday (July 10) that it has signed a deal with superstar couple Beyonce and Jay Z to air a concert special later this year. The footage will all be taken from the married duo’s On The Run Tour, which kicked off in Miami in late June. Unsurprisingly titled “On [...]
Meredith Wright's insight:

This article is a little different from the others. Although it doesn't directly discuss an event, it is a great demonstration of PR. 

 

The article discusses how HBO has signed on to broadcast a "movie-like" experience of husband and wife, Beyoncé and JayZ's, tour. The way this relates to good PR is that now they are allowing for a much larger population to be able to experience their concert in a way they may not have been able to. 

 

When end reading through the article you can also see another form of good PR. The announcement of the HBO special came about a month after the company agreed and announced to air another show involving Queen B. Her short series Beyoncé:X10 will air some off-live performances of the singers top 100 songs with snippets of her glamorous life mixed in. 

 

This demonstrates good PR because now HBO can promote both shows when promoting one person. Kind of a "two birds with one stone method."

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Historical Events for Year 2014 - HistoryOrb.com

Historical Events for Year 2014 - HistoryOrb.com | The Public Relations Party Scene | Scoop.it
Historical events for year 2014. See what famous, scandalous and notable events happened in 2014 or search by date, day or keyword.
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Kiss Claim They Were 'Screwed' By Macy's Thanksgiving Day Parade

Kiss Claim They Were 'Screwed' By Macy's Thanksgiving Day Parade | The Public Relations Party Scene | Scoop.it
Looks like someone didn’t have a good time amongst the floats and holiday cheer during the 2014 Macy’s Thanksgiving Day Parade.
Meredith Wright's insight:

This article discusses Kiss' lead singer Paul Stanley and his "hate tweets" he posted after the 2014 Macy's Thanksgiving Day Parade.

 

The tweets stated: "Bluntly, We were screwed over & misled by the exec in charge of #MacysThanksgivingDayParade . We ALL deserved better."

 

According to Stanley, the production team didn't even show Kiss on their float until the first chorus of their popular song "Rock and Roll all Nite." Stanley also could have been disgusted that most of the video footage aired during the parade showed his guitarists, although a real reason as to how Stanley believed he was screwed over was never given. 

 

I related this debacle back to the Episodic Framing theory. Although in this case it is Kiss' lead singer creating the issue not the media. This theory states that a media source will focus on one issue, pay some attention to it, and then so will their public.

 

After Stanley's tweet about how he was screwed, and after he so cleverly left out the reason why, people went to NBC's webpage and YouTube to re-watch and re-watch the footage of Kiss' parade performance to try and figure out what was going on. Both videos showed a spike in views after the tweet went public. Not only that, but responses to Stanley's tweet were abundant from his fans. 

Getting an increase in attention must have been what Stanley was after because once the response tweets seemed to die down, so did the drama of the original issue. 

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Carrie Underwood Debuts 'Something in the Water' Music Video

Carrie Underwood Debuts 'Something in the Water' Music Video | The Public Relations Party Scene | Scoop.it
There's something in this music video we just can't get enough of! Carrie Underwood didn't let a ...
Meredith Wright's insight:

Last night during the Country Music Awards, Carrie Underwood, and her beautiful growing baby bump, performed her newest song "Something in the Water." And the fans loved it. 

 

After performing the hot new track live at the 2014 CMA Awards, Carrie Underwood took to Twitter to release the official music video. 

She tweeted:
"So excited to be performing #SomethingInTheWater and debuting the music video here tonight during the #CMAAwards," with a link that allowed the music video to be posted right there in the tweet with no need for redirection.


IN ADDITION to Carrie Underwood debuting her new song at the awards show, she also shared with her fandom and the entire country music population that her and her hubby will be having a baby boy; which she joked she would name Garth after the legendary Garth Brooks. 


I related Carrie Underwood's entire award show experience to two different theories. The first being The Framing Theory which actually leans more towards that of Mass Communications. This theory discusses that how something is presented to an audience has just as much influence on how they perceive the news as the information itself. Carrie Underwood was very strategic in her way of sharing both the music video and her baby news during the awards show because she knew the platform of the show provided her a larger audience to share with because there may be some country music fans that were watching for other artists like Luke Bryan or Florida Georgia Line who were then included in her news. 


The second theory I related it to was the Gatekeeping Theory. Both theories can be summarized to mean the same thing or have the same influence on this article but the difference I took is that in the Gatekeeping Theory, it is important to remember that Carrie Underwood herself is sharing the information and not anyone else. She herself is in charge of what people know about her music career and personal life. This allows for her to remain in control of the sharing of news that revolved around her. 

 

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Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign | The Public Relations Party Scene | Scoop.it
Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
Meredith Wright's insight:

Country music fans have been called the most loyal when it comes to the music industry and the Academy of Country Music was able to test this in 2012 when they launched a multifaceted Twitter campaign with two separate goals. 

These included:
1)  Increase the social-media awareness of the brand and boost the comments about the Academy of Country Music Awards that are made during the awards and posted on social channels.

2) Establish a solid social-media presence for the Academy’s brand. Prior to 2012, there wasn't a dedicated position to focus on social media. That changed early in 2012 when the Academy rolled out its brand’s social presence in an innovative way.

 

 Their main focus was letting their fans see that they are more then just a brand by having a more direct and generation friendly way to communicate. 

 

"To kick things off for the PR campaign, and drum up interest in the 2012 awards program, the academy hosted its first digital press conference to help plug the nominations. Instead of a traditional press conference at a physical location, every awards category was delivered to fans and media reps via the academy’s Twitter handle and Facebook page." This was then immediately followed by a full press release featuring all of the nominations.

 

The digital press conference reached 14.2 million Twitter accounts.

 

They also got their fans involved by allowing them to videotape themselves announcing certain categories and they were then able to upload those videos to the ACM Youtube page. 

 

"More than 300 video submissions were received from fans to potentially announce the ACM Entertainer of the Year nominees. To give the digital press conference some celebrity oomph, singer Lionel Richie and Entertainment Tonight’s Nancy O’Dell also delivered videos announcing various categories."


I related this article/campaign to the Social Information Processing Theory. This theory discusses how people can emotionally connect to those they may not have ever come in contact with due to the Internet and other social media platforms. It states that people are more trusting of people they hold relationships with through internet and social media platforms due to their inability to judge them during face to face contact. This is known as "hyperpersonalization."


This theory also says that these kinds of relationships are low risk for both parties involved which shows that the ACM brand can communicate with millions of more people without the risk of having a high impact on their offline lives. 

 

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Miley Cyrus' VMA date JAILED for six months

Miley Cyrus' VMA date JAILED for six months | The Public Relations Party Scene | Scoop.it
DALLAS, Ore. (AP) — The young man who accompanied Miley Cyrus to the MTV Video Music Awards and read her acceptance speech has been sentenced to six months i...

Via Troy Mccomas (troy48)
Meredith Wright's insight:

This week we talked a lot about image transitioning and about how not all celebrities make changes to their image after a damaging event but more or less on their own to get ahead of their audiences. Miley Cyrus was our prime example. Not only was she a successful child-hood star but she is now recognized as an adult entertainer and has been named a "PR genius."

 

In the above article, Miley's most recent PR stunt is addressed. She got a lot of positive and negative response when she brought a homeless man as her date to the VMA's who she then allowed to accept her award on stage for "Video of the Year." Some may question why exactly she is following down a path that is leading her from Hannah Montana to Miley Cyrus to "Naked on a Wrecking Ball" to the mature woman who attempted to speak out for homelessness in Hollywood.  

 

My personal opinion, as I stated in class, is that Miley is attempting to stick with her original target audience and as they grow up, she grows up and matures.  Dr. Vanslette's article states that "Brands, which are built over extended time periods, (Dowling, 2002), play a pivotal role in building a sustainable bond between the branded company and its customers (Wiedmann, Hennigs, Schmidt, & Wuestefeld, 2011). This is the connection I am making to my above stated opinion. The "brand" Miley is representing her desire to maintain a relationship over time with her "customers." 

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How To Throw The Perfect Party: Tips From A Professional Organizer

How To Throw The Perfect Party: Tips From A Professional Organizer | The Public Relations Party Scene | Scoop.it
A professional events organiser tells how she adds magic to everything from corporate parties to weddings that guarantee a lifetime’s worth of memories
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