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PR Moguls
PR behind the world's most powerful personalities, Forbes-regulars, and heavy-hitters.
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Video: Kate Middleton Pregnant

ABC News' Jeffrey Kofman on the future of the royal couple's unborn child.


After months of tabloid speculation, the royal family has confirmed that the duke and duchess of Cambridge are expecting.

The couple was planning on waiting until the twelve week mark before announcing the big news, but when the most watched woman in the world is admitted to the hospital, it’s difficult for the public to not catch on.

It is exciting news to millions of people across the globe. Everyone is anticipating the arrival of the newest addition to the royal family.

Countless news sources are discussing the bad case of morning sickness she has been having. It sure seems like this woman will be having trouble with privacy during this intimate time.
The couple still hasn’t released a personal statement to the media, but perhaps an official statement will be publicized at the twelve week mark.

This is the beginning of a PR rollercoaster for the royal family. The couple, especially Kate, will be judged on every breath they take. Although the media feeds off of the Duke and Duchess, I hope they find a comfortable way to spend the remainder of the pregnancy.

This can and will be a media overload for the next few years. I personally don’t care for Kate Middleton’s pregnancy, but Guth & Marsh remind me that it’s not my choice to decide what is newsworthy. “News is more about a journalist’s readers, viewers, and listeners than it is about his or her personal interests. That is because practitioners usually target the media as an intervening public” (115).

They continue by pointing out that journalists simply need to generate publicity. “Because ratings and circulation determine how much the media can charge advertisers, journalists want to attract the largest audience possible (115).”

This pregnancy is big news to a large audience, it’s timely, relevant, and involves two very public figures. There is no escaping this one! It is always exciting when good people breed, especially when they are born into a golden crib equipped with diamond pacifiers!

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Elmo Puppeteer Resigns; Calls Sex Allegations A 'Distraction' : NPR

Elmo Puppeteer Resigns; Calls Sex Allegations A 'Distraction' : NPR | PR Moguls |
Kevin Clash has denied he had a sexual relationship when his accuser was still a boy. But there's word today of a second such allegation.


Kevin Clash, the voice and puppeteer who has made Sesame Street's Elmo come alive for kids, has resigned because "the controversy surrounding [his] personal life has become a distraction," Sesame Workshop said.

Clash, who has been Elmo for 28 years, went of leave after a now-adult man alleged that they had a sexual relationship when the accuser was still a minor. Clash denied they has a relationship when the other man was underage.


The accuser later recanted, then reversed himself and said he had been pressured to drop the accusation. It doesn't end there! Recently, a second accuser filed a suit alleging that he also had a sexual relationship with Clash when he (the accuser) was a minor. Consequently, Clash made the decision to resign.

Here is Seseme Workshop's complete statement that I took from NPR:

"Sesame Workshop's mission is to harness the educational power of media to help all children the world over reach their highest potential. Kevin Clash has helped us achieve that mission for 28 years, and none of us, especially Kevin, want anything to divert our attention from our focus on serving as a leading educational organization. Unfortunately, the controversy surrounding Kevin's personal life has become a distraction that none of us wants, and he has concluded that he can no longer be effective in his job and has resigned from Sesame Street. This is a sad day for Sesame Street."


There are many issues with this ongoing case, one of which is Clash's association with children. What a tragedy, that someone's perhaps false statements could ruin a man's career and end the run of a beloved character on a well-respected show that I grew up watching.


These accusations become the media equivalence of the telephone game - within a few moments individuals grow horns and tails and breath fire because of a pointing finger.


Sesame Workshop released a great statement about the case, but still not all parties are happy. According to Guth & Marsh, this event is a dilemma. They define this term as a type of problem, but dilemmas are worse than that.


One of my favorite quotes in this text regarding ethical behavior is as follows:


"At best, we get to pick- through a critical analysis of the dilemma- which dirt stains us (242)."


In other words, this is a lose-lose situation. Clash's reputation is ruined, he lost his 28-year-long career, Elmo is gone, Sesame Street has to build its status quo back up to par, and the media will forever assume the allegations of the sex scandal were true.

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BBC - Newsbeat - Rapper Dr. Dre tops Forbes highest-paid musicians list

BBC - Newsbeat - Rapper Dr. Dre tops Forbes highest-paid musicians list | PR Moguls |

The American hip-hop artist and producer tops a Forbes list of the 25 highest-paid musicians in 2012.


Legendary hip-hop artist Dr. Dre has topped a Forbes list of 25 highest-paid musicians of 2012.

The 47-year-old became one of the leading names in rap in early 1990s with N.W.A and has worked with artists including Eminem and Snoop Dogg.


Beats by Dre, the recognizable headphones trending with today’s young adults, helped him make $100 million in pretax earnings (Forbes).


Forbes puts its annual highest-paid musicians list together by estimating artists’ earnings from music sales, live shows, endorsements, and merchandising.


I am a huge fan of Dr. Dre, ever since I was 15, when my uncle introduced me to his (clean edit) album The Chronic. His legendary lyrics and renowned image of living the gangster dream has left a mark on hip-hop culture for decades. Dre is truly a music mogul that has proven to have the ability to make the most out of his career.


His fans are loyal, which is why they are willing to spend $300 on a pair of headphones. That kind of devotion is rare today, especially in the entertainment business. I may be a loyal fan, but I definitely don’t have that kind of cash to drop!


The Beats headphones are definitely the most important reason why Dr. Dre is the highest paid musician this year. Runner-up Roger Waters (of Pink Floyd) has been touring The Wall for about two years. I saw that show, and it was one of the most incredible experiences of my life. I paid $120 for my ticket and would see it again in a minute.


I am noticing a trend in the artists who make up the list of 25. All of these artists remain in the spotlight, tour frequently, and sell tickets/products for a high price. According to Guth & Marsh, these marketing tactics are a must for remaining on the Forbes list. “The average household in the United States earns about $50,000 before taxes—and almost $41,000 goes right back out the door in consumer expenditures. ‘Nothing props up the economy more than consumers,’ reports the New York Times” (165).


The most important theme of this list is that all artists have built a relationship with consumers.

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'Men' star Angus T. Jones comments on viral video

'Men' star Angus T. Jones comments on viral video | PR Moguls |

The 19-year-old shows a different side in a new statement, thanking 'Two and a Half Men' colleagues after ripping the show in a video.


19-year-old “Two and a Half Men” star Angus T. Jones has been the center of a media controversy after making calling the show “filth.”


In the video testimony, which became a viral sensation last Monday, Jones said: “If you’re watching Two and a Half Men, please stop watching Two and Half Men. I’m on Two and a Half Men. I don’t want to be on it. … Please stop filling your head with filth.”


Jones, who has played Jake Harper since Men’s premiere in 2003, released a new statement thanking his colleagues after ripping the show. The actor does not directly address video remarks, but credits co-creator Chuck Lorre and others at CBS and Warner Bros., the show’s producer, for “what has been one of the most significant experiences of my life to date. I thank them for the opportunity they have given and continue to give me and guidance I have and expect to continue to receive from them.”


Jones expressed regret to those connected to the show. “I apologize if my remarks reflect me showing indifference to and disrespect of my colleagues and lack of appreciation of the extraordinary opportunity of which I have been blessed. I never intended that,” he says.


Since this is Men, no stranger to behind-the-scenes controversy, it shouldn’t be surprising to find former star Charlie Sheen, who was fired early last year after a huge dust-up with management, offering his verdict on the matter. He says it is “radically clear to me that the show is cursed.”


Stars now have the ability to reach their fan base directly and instantaneously by firing off the first thought that pops in their heads. This has caused all sorts of news outlets to soak up every piece of celebrity news, but it's causing headaches in Hollywood boardrooms - and giving PR executives a workout!


If I was in charge of this case, I would explain to Jones that even though he may feel like the show is “filth,” there are more appropriate places to express these feelings- like a shrink’s office. If he was paying any attention to Sheen’s antics, he must understand that the studio and network consider most actors replaceable.


As seen on page 268 of Adventures in Public Relations, Guth and Marsh discuss the importance of public opinion. “[Public opinion] can be very fluid, subject to sudden changes in the environment.” This proves that Jones basically committed career suicide, and could have potentially changed the public opinion of “Men” resulting in cancellation in the future.


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How Mumford & Sons Landed On The Top Of The Pop Charts - Forbes

How Mumford & Sons Landed On The Top Of The Pop Charts - Forbes | PR Moguls |
English folk-rock group Mumford & Sons pose with a trophy at the Grosvenor House Hotel in central London ahead of the annual Mercury Prize awards on September 7, 2010.


British folk band Mumford & Sons have slowly garnered a strong fanbase in the US since releasing their 2009 debut, Sigh No More, which landed in the No. 2 position on the Billboard 200 in early 2011 and by December it went double-platinum.


To quote Zack O’Malley Greenburg, who included the 24-year-old frontman Marcus Mumford in the most recent Forbes “30 Under 30” music list, the album was “an unlikely hit in the US.”


The rising popularity of Sigh No More partially explains how Mumford & Sons managed to score the biggest debut sales week in the US this year with their recently released sophomore album, Babel. Last week, the band landed in the No. 1 position of Billboard after selling 600,000 copies of Babel, and although its sales fell 72 percent the following week, the album held its ground in the top spot on the charts.


Mumford & Sons were an unexpected success story a year ago, but now they’re a full blown pop phenomenon, a title rarely used for musicians that feature banjos in every song.

Babel smashed Spotify’s records for streams from an album in a single week, with around 8 million streams. According to Spotify chief content officer Ken Parks, one out of every 10 US Spotify users played a song from “Babel” in its first week of release.


Along with millions of others, I am a huge fan of Mumford & Sons. I feel as though this band is the new 2003 Coldplay- it’s people pleaser music, but the sound still overflows with talent and fulfillment. They are a band that that has mass appeal and can easily be marketed to fans of indie, folk, rock, and pop music. Mumford & Sons make the kind of album that can be sold to any kind of music fan.


Guth & Marsh discuss how the Internet has benefitted public relations by mentioning the extent of information that it provides for media professionals.


“The Web is a handy source of product and service information. In this increasingly technological world, the Web is a place where consumers can go to have their product or service questions answered. Its interactive nature makes the internet helpful in gaining useful customer feedback and handling complaints (323).”


Without streaming site such as Spotify, Mumford & Sons wouldn’t realize how much publicity they are truly receiving from their new album. One in 10 users listened to a song on the new album within the first week! Now that is something to publicize!

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Condoleezza Rice Joins Augusta National Golf Club

Condoleezza Rice Joins Augusta National Golf Club | PR Moguls |
Condoleezza Rice has golfed more often since she served as Secretary of State. Now, she is one of the first two female members admitted to Augusta National Golf Club.


Condoleeza Rice has made another milestone not only in her life, but in the history of our country. Rice is one of the first two female members admitted to the Augusta National Golf Club, which is home of the famous Masters tournament. Augusta has been a men-only club throughout its 80-year history, and whites-only until the club admitted its first Black member in 1990.


Darla Moore, a philanthropist and financial guru who was on the cover of Fortune in 1997 as “The Toughest Babe in Business” is the other female member to join the club with Rice.

Bumiller, the NY Times writer of this article, mentions how competitive Rice has been throughout her life. At 57, Rice is a former competitive ice skater, an avid tennis player, and only began golfing seven years ago, but loves the game because she says there’s always room for improvement.


In an interview with the Golf Digest Rice had last year, she simply states, “I can actually get better. I’ve probably reached my plateau in tennis, but in golf, I have a lot of room for improvement. I really enjoy working on my game.”


I, a strong advocate for women’s rights and equality, think Condoleezza Rice is one of the most influential moguls we have in the US. I love her modesty, poise, and drive to be the best person she can be.


As much as I see Condi as a role model, I do not think her admittance to Augusta is beneficial to anything but the publicity of Augusta. It was a strategic move, but I do not think the people of Augusta even care to want a female as a part of their club. They did not admit Rice because they wanted to expand women’s rights, they wanted publicity, good PR, and a good buzz.


Of course they weren't going to admit just anyone. I think it was a great choice to choose Rice and Moore as their first female members. After all, they are both public figures who have the professional record of a potential presidential candidate.


As Guth and Marsh discuss throughout chapter 4 in Adventures in Public Relations, there are several purposes for organizations like Augusta, including "setting professional standards, such as high ethics codes," as well as "exercising a unified voice in political and social issues" (p.59-60).


The decision that the people of Augusta made represents their political and social views as a whole. With their course being home of the Masters tournament, Augusta is now seen as ethically adapt to today's standards of equality. This publicity is leading the Masters to have a potentially larger audience with more diverse viewers.


No matter what the true views of the southern-based Augusta National Golf Club are, they have made a great PR stunt that has increased positive publicity even to those who never knew what Augusta was in the first place.


I also award Rice for her effort in diminishing inequality in the US, especially in the deep south of Georgia. That's bravery.

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Samuel L. Jackson sends video wake-up call to voters

Samuel L. Jackson sends video wake-up call to voters | PR Moguls |
Hey, Mitt Romney: actor Samuel L. Jackson has it out for you, and Obama supporters, the actor's got a strong message for you, too.


Samuel L. Jackson has created a viral video that urges voters to choose Obama over Romney by using witty humor and cuss words. The video is similar to that of the bedtime story Jackson narrated, "Go the F@#k to Sleep."


In the video, Jackson narrates a message about carefully looking at the presidential candidates, and not being lazy. He makes various appearances of him popping up out of the blue, and in one scene, this is what he says:


"Sorry my friends, but there's no time tosnore. An out-of-touch millionaire just declared war. On school, the environment, unions, fair pay. We're all on our own if Romney has his way. And he's against safety nets, if you fall, tough luck. So I strongly suggest that you wake the f--- up."


Jackson did not use his large Twitter platform of over 1.5 million followers to spread the word about his video, but this is not the first time he has been public about his views. After Hurricane Issac did not interrupt the GOP Convention in Tampa, he tweeted, "Unfair S---: GOP spared by Isaac! NOLA prolly f----- again! Not understanding God's plan!"


I am an informed voter, and with all personal political views aside, I can say this is just in bad taste. This is the opposite of an informed vote. This is turning the election into a popularity contest (every election is a popularity contest, but it would be nice to not have one for once).


Also, boiling down platforms to cliches and bombastic statements is elementary and naive.

I understand that many Americans do not take the time to read what our candidates are planning to do if they are in office, and more in-your-face measures need to be taken in order for them to comprehend the importance of exercising our rights.


Also, this video was funded by the Jewish Council for Education & Research. Did this organization truly approve of the language and vulgarity used in this video? I think it's unprofessional and hypocritical for them to fund this advertisement.

In chapter 12 of Adventures in Public Relations, Guth and Marsh use the acronym GOTV- get out the vote- to enforce the importance of voting to Americans (p. 274). I applaud Jackson for making the statement to get out and vote, but I wish he would keep his political views aside.


Guth and Marsh provide a few statistics that display the facts and figures of recent voter turn-outs. "During the 2000 General Election, only 29% of eligible voters ages 18-24 cast ballots for president (p. 274). As a result, many candidates rely on older voters because of their consistency.


With these findings, I think it is smart that many celebrities and political figures are using their status to recruit young people to vote, but the video Jackson released is just plain tasteless. I hope that more public figures encourage young adults to vote, while sending an unbiased message.

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No press complaint over UK Prince Harry's naked pictures

No press complaint over UK Prince Harry's naked pictures | PR Moguls |
LONDON (Reuters) - Britain's royal family said on Friday it would not lodge a complaint with the country's press watchdog over the publication of photographs showing Prince Harry cavorting naked in a Las...


Naked pictures of Prince Harry partying in his Las Vegas hotel room surfaced on a US gossip website early this August. The photos were later published by Britain’s best-selling tabloid called Sun, which sparked international buzz.


The royal family announced on September 28th that they will not file a complaint with Britain’s press watchdog over the photo publication due to Prince Harry’s current deployment in Afghanistan where he flies attack helicopters.


Although Prince Harry is putting his life on the line by standing up his country’s freedom, the photos still proved to be an embarrassment for the royal family after their recent publicity of the Diamond Jubilee and royal appearances at the London Olympics.


Harry’s office did not pursue a formal complaint, but his brother Prince William and his wife Kate launched a criminal complaint against the photographer who snapped pictures of topless Kate while the couple was on vacation in France.


If you are in the royal family, the motto “What happens in Vegas, stays in Vegas” is always invalid. I like how Prince Harry allows himself to have fun, but it is common sense to not do anything that would embarrass his family in such an anti-private world.


Almost everyone has a camera on their phone, and I am not surprised one bit that someone snapped a few pictures to sell to TMZ for a huge price. It is in bad taste to make a profit out of risky celeb photos, but considering the price the tabloid paid for the photos was probably in 6-figures, it is no shock to me.


I remember reading news about Harry when he was in his young twenties, spilling out of upscale nightclubs, leaning onto leggy, overly-inebriated blondes during wee hours of the morning. I wish those days were over now that Harry is now 27-years-old and has the responsibility of an Army officer.


As seen on page 268 of Adventures in Public Relations, Guth and Marsh discuss the importance of public opinion. “[Public opinion] can be very fluid, subject to sudden changes in the environment.”


Prior to the publication of the photos, the royal family had a professional, active, and elegant public opinion. Since the family’s appearance on tabloids and TMZ, I think their public opinion has diminished into being more scandalous.

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America's Golden Girl

America's Golden Girl | PR Moguls |
The first black woman of any nationality to win a gold medal in individual all-around women’s gymnastics, Gabby Douglas tells Buzz Bissinger about the foes she faced off the mat.


Gabby Douglas, the first black woman of any nationality to win gold in the individual all-around in women’s gymnastics, is America’s new sweetheart. At 16-years-old, Douglas has proven that hard work pays off- and it’s not always easy.


Vanity Fair wrote a touching article on Douglas’ gold-winning success, as well as her struggling relationship with her father, and the criticism that she received while competing in the 2012 London Olympics.


Douglas has become the new “It girl,” as writer Buzz Bissinger puts it, while hundreds of companies and corporations yearn for her endorsement, which could earn her as much as $10 million over the next four years.


Bissinger makes an interesting, yet unfortunate point regarding today’s athletic moguls. He wrote, “...she is also a part of the contemporary sports world, where elite athletic talent is perceived as an investment vehicle, a human hedge fund over which interested parties bitterly vie for control.”


On top of being bombarded by the media, and dealing with companies playing tug of war for her endorsement, Douglas still has plenty more weight on her shoulders. Unfortunately, her father was never in the picture, that is, until Douglas got famous. On top of that, her financially struggling mother had so much trouble making mortgage payments that Gabby’s trainer offered her mom a job. That way, Gabby would stay and the gym could benefit from her success.


Gabby’s mother, Natalie, has always struggled financially, especially after she went on medical leave due to an adverse reaction to prescription medication about 3 years ago. Now, her primary income is a Social Security disability check, which is not always enough, and has led to foreclosure action on her house while she lived with her children.


Understanding the struggles that the Douglas family has endured while achieving outstanding success, has been genuinely empowering. Since Gabby has been somewhat public about her family’s endeavours, she has gained trust and rapport with consumers. This connection is important to have between the company she represents and their consumers.


Guth and Marsh discuss important statistics about consumer spending in their text, Adventures in Public Relations. “[Women] control a disproportionate amount of wealth when it comes to spending. Martha Barletta, author of Marketing to Women, notes that women account for 80 percent of consumer spending in the United States. By 2010, says Barletta, women will control 50 percent of the nation’s private wealth” (p.166-167).


Douglas truly is a marketing gold mine. Understanding that women make up 80 percent of consumer spending, using Douglas as a testimonial for products and services would be effective due to her current reputation.


She is adorable, successful, and a great role model. Her smile is recognizable anywhere, and her personality is captivating. She is an inspiration to Black women, and a shining example to aspiring gymnasts. Everyone can relate to Gabby, from the moms who take their daughters to practice, to the girls who want to be like her.

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Lance Armstrong vs. USADA: What are we to believe?

Lance Armstrong vs. USADA: What are we to believe? | PR Moguls |
OPINION | There are no winners in the cycling legend’s battle with the U.S. anti-doping agency. And there is little clarity, either.


The USADA should not base their decision on what witnesses have seen. Since there is no evidence (I mean real, tangible, black & white evidence), Armstrong is still innocent. People lie- especially about celebrities. Have you ever read a trash magazine? 


From my basic knowledge about anatomy and the cyclist himself, I know that Armstrong always had more upper body strength than a cyclist should. He was carrying around all of that extra weight while he raced, and others were at an advantage. Once Armstrong remarkably survived cancer, he needed to build up the muscle that he lost while he was sick. With the amazing strength and dedication he has, Armstrong was able to re-sculpt his body to be perfect for his years to come as the world's best cyclist. Who would have thought there would be benefits of cancer?


Armstrong was used to cycling with the weight of his upper body. His post-cancer self may not have the physical muscle, but the mentality is the same. He naturally became stronger and tougher than he ever was. 


I am pleased to see that most of his fans are still supporting him. His sponsors (Nike, Oakley, FRS, Johnson Health Tech, etc) announced that they will all continue their support.


Sporting Club CEO Robb Heineman, whose Sporting KC soccer club has a stadium naming rights deal with Livestrong, made a statement that stood out to me more than others:


"The naming rights partnership between our stadium and Livestrong provides an opportunity to spread health and wellness messages that emphasizes the spirit of cancer survivorship. Livestrong’s focus is the fight against cancer and the support of 28 million people around the world affected by this disease, and we believe strongly in this mission. The statements made last night by the Lance Armstrong Foundation speak for themselves: moving forward and continuing the fight against this horrible disease." 



Lance has been an inspiration to people who needed to overcome obstacles, whether it be cancer, obesity, or getting through the day. I think it's clear there will, however, undoubtedly be many who continue to believe in the great Lance Armstrong myth.

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Colts cheerleaders shave heads to honor Chuck Pagano

Colts cheerleaders shave heads to honor Chuck Pagano | PR Moguls |
Two Colts cheerleaders went through with the cut after fans raised more than $20,000...


Indiana Colts cheerleader Megan M. far exceeded the donation goal of $10,000 needed for her to shave her head to show support for coach Chuck Pagano. In fact, Colts fans donated over $22,000 for cancer research. Megan went through with the cut during the second half of the sold-out game versus the Buffalo Bills. Another cheerleader, Crystal B., joined Megan in getting her head shaved while they both held hands and kept good spirits.


The Colts mascot, Blue, started buzzing their heads, but handed the sheers to a more experienced stylist later.

Megan told a 24-Hour News 8 reporter that she has had mentors and family members with cancer, and she has volunteered at organizations that gave her the courage and confidence to shave her head. She said that the little girls who have lost their hair and beat cancer multiple times have been a true inspiration for her to do it.


Megan and Crystal are amazing women, who have given beauty a new name. They pull off a shaved head better than Demi Moore in G.I Jane! The viral photos of them smiling ear to ear while the mascot has a field day with his clippers are not only inspiring, but a breath of fresh air!


The reason why I chose to discuss this story under my PR moguls topic is because NFL cheerleaders are role-models to many girls in our country. Also, the NFL influences millions of fans for being a staple in American culture.


Since this event was aired on TV with millions of viewers, everyone was able to see these two beautiful women following through with their promise to raise awareness for cancer research to the fullest extent- all with the Colts cheerleading uniform on in the Colts stadium. This keeps the Colts in a positive light. This event was especially important because many NFL players are mentioned in the news for DUIs, domestic abuse, drug use, and other crimes that give professional football players a bad name. The NFL sure needed some good PR!


These cheerleaders made an outstanding impact by using media relations as their outlet.

As Guth & Marsh discuss in Adventures of Public Relations, external communication needs to have a competitive edge (116). There is a shock value of watching two women get their heads shaved on a NFL football field wearing nothing but a bra top and cowboy chaps, isn't there? Their photos have gone absolutely viral, and it's great to see them rock the Colts logo on their uniform while sporting beautifully bald heads. Who wouldn't watch that? 

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NYC sees day of no violent crime

NYC sees day of no violent crime | PR Moguls |
For the first time in living memory, New York City - whose murder rate has hit a 50-year low - experiences a day entirely free of violent crime.


Monday, November 26th, was not as especially busy day for New York City's police officers.

For the first time in living memory, New York has spent a day entirely without violent crime. The city police department's chief spokesman said that day was the most "blood-shed free 24-hour period in recent history."

New Yorkers are pleased to see their city's murder rate is on target to hit its lowest point since 1960. Although July had a spike in homicides, crime is still decreasing in the country's largest city.

There have been 366 murders so far this year in NYC, compared with 472 at this time last year. Experts say such a low number of homicides is highly unusual for a US city of eight million people. To compare, gang-plagued Chicago has chalked up 462 murders this year, despite having a population of about 2.7 million people.

Although many are praising the NYPD's aggressive crime-prevention tactics, critics argue that is has led to hundreds of thousands of young blacs and Latinos being stopped without cause.


The reason why I published this article under my PR Moguls topic was because NYC is in several ways the face of the US. It is usually the first city that foreign tourists visit when they see the US for the first time. The city is in millions of movies, TV shows, and countless other forms of media. NYC illustrates our country's history and culture better than any other US city. I could go on for hours about how much New York is a mogul to American culture.


This story is good PR for the Big Apple, and might even encourage tourism. The city just faced a devastating hurricane that shocked the world, and I think these recent statistics have strengthened the bond Americans have with the beloved city along with rebuilding as a community.


With that, community relations are in full effect since this day of no violent crime.
Everyone appreciates peace. As Guth & Marsh express on page 141, it is important to identify, build, and maintain strategic relationships with different communities. "The critical thinking challenge rests in the practitioner's ability to identify common interests and values- even with stakeholders with whom there is no prior relationship."


Whether you live in NYC, know people that live there, or have little to no association with it, everyone is happy that there was no violent crime for an entire day in a city of eight million people.

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Led Zeppelin to appear on 'Letterman'

Led Zeppelin to appear on 'Letterman' | PR Moguls |

Looking for an opportunity to hear Led Zeppelin deflect questions -- once again -- about a reunion?


Rock and Roll moguls of Led Zeppelin- Robert Plant, John Paul Jones, and Jimmy Page- were on “The Late Show with David Letterman” on Monday night for a joint interview.


The legends were scheduled to visit Letterman’s show the day after being honored at the 35th annual Kennedy Center Honors in Washington (the talk-show host is among this year’s other honorees).


In October, Led Zeppelin’s surviving members (R.I.P Jason Bonham. You were the best drummer to ever live) seemed to rule out the possibility of getting back together at a New York press conference regarding “Celebration Day,” the concert film that documents the band’s one-off gig at London’s OZ Arena in 2007.


Surprisingly, Zeppelin has kept its visibility rather high lately: Last month its tunes “Kashmir” and “Since I’ve been Loving You” appeared in an episode of NBC’S “Revolution,” and Page also lands the cover of Rolling Stone.


I applaud the rock stars for their recent accomplishments. Led Zeppelin will be forever known as a mogul of music. They paved the way for what music has become, and no one will ever forget what an impact they have made on American culture.


I watched the “Late Show” interview, and wasn’t as impressed as I thought I would be. I’ve never been a fan of Letterman (boring!), but I thought the Zeppelin men would spice things up. I suppose even rock stars get wiped out after 40 years.


What is really important is that the band is remaining relevant. Guth & Marsh say, “Even at a lower level of activity, a fledging relationship is better than having none at all (145).


The band may never get back together, but that’s okay! Fans were so excited to see them on Letterman, and still remain just as loyal as they were back in the hippy days.

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David Beckham of Galaxy Ending M.L.S. Career With Title Game

David Beckham of Galaxy Ending M.L.S. Career With Title Game | PR Moguls |

As David Beckham prepares to play what he has said will be his last game for the L.A. Galaxy in the M.L.S. Cup on Saturday, his footprints are visible all over soccer in the United States.

When David Beckham signed with the MLS in 2007, his goal was not merely to win totals or sell LA Galaxy jerseys- He wanted to sell soccer to the US.


Beckham ushered in a period of sustained growth for the MLS in almost every way. “Soccer is huge all around the world apart from America,” he said at the time of his signing, “so that’s where I want to make a difference.”


Beckham’s footprints are visible all over soccer in the US, from the foreign TV cameras camped out at the Galaxy’s training sessions to the booming salaries of the players around him. Despite ups and downs with his health and questions about his commitment to the Galaxy, no player in the world could have done as much to transform soccer in the US as Beckham.


Attendance shot up for than 40 percent for the Galaxy’s away games in his first season. Television rights were sold to more than 100 countries. Beckham is definitely a generational figure who can transcend sport and provide a level of awareness and exposure that’s unprecedented.


Beckham had added credibility to the league on the field, showing other top international stars that MLS was a respectable level of competition.


This is a great example of cross-cultural & international relations. Guth & Marsh explain the nine-step process for successful cross-cultural PR on page 220. “If you can’t find existing research on particular aspects of cultures or cross-cultural communication, you may need to generate your own findings…”


Beckham’s transfer to the US was definitely an experiment that worked out better than anyone thought it could. “Knowing the values, assumptions, and identity issue of diverse populations is necessary for sensitive communication of any sort,” Guth & Marsh add. There aren’t many other US cities that understand diversity than LA. Soccer is huge in Mexico, and LA has millions of Mexican immigrants to attend games and support Galaxy.


This has been a fantastic turn-out for the soccer world, especially in the US. The fact that one person can change the outlook on a sport for an entire country proves that these cross-cultural PR strategies worked.

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Exclusive: 'Mom Oprah' Bound to School's Grads

Exclusive: 'Mom Oprah' Bound to School's Grads | PR Moguls |
Winfrey talks to 'Nightline' exclusively about her emotional journey.


Oprah may not have biological children, but thanks to the first graduates of the Oprah Winfrey Leadership Academy for Girls, she said she now understands the trials and tribulations, as well as the joys, of motherhood.


The maternal bonding began five years ago, when she handpicked 72 underprivileged girls out of thousands of applicants from shantytowns across South Africa to leave their homes for an opportunity at a top-notch education- an idea inspired by Nelson Mandela.


Five years later, six of the girls are in colleges in the United States, and Oprah says got emotional over the idea of furnishing their dorm rooms and helping them kick off a new and exciting chapter in their lives.


According to Forbes, Oprah has devoted $400 million to the girls’ education in the US and abroad. “Being able to step into the mother role and be a real mother friend companion advisor, comforter to these girls has added another level to my life that really just came as a surprise to me,” Oprah said as she discussed her emotional journey.


“I knew from the moment that I met these girls that I was going to fall in love with them, and I did. When you change a girl’s life, you change not just her- you change the whole family.”


Oprah has done countless philanthropic work, and it hasn’t all been done easily. Shortly after the school opened in Meyerton, South Africa, in January 2007, Virginia Tiny Makopo, a school matron, was charged with sexually molesting several girls.


At the time, Oprah flew to South Africa to personally apologize to the students and their families. She also fired the school’s headmistress. Makopo was acquitted of all charges in 2010.


Guth and Marsh express that ethics are about integrity. Values come to life in daily routines, not just at times of crisis (241). The fact that Oprah could have easily shut down the school and pay everyone off, proves that this isn’t just a PR stunt. (It is definitely a PR stunt, but it is also more than that). It takes a level of commitment and leadership, and a commitment to sustainability in the long term that makes all the difference.


Although I don't agree with some of Oprah's decisions, I credit her for not giving up during such a controversial time. She displayed great ethics, which reflects her success today.

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Lil Wayne tops Elvis Presley for most Billboard Hot 100 hits

Lil Wayne tops Elvis Presley for most Billboard Hot 100 hits | PR Moguls |
Lil Wayne is right above it, all right. The rap superstar has topped the King of Rock 'n' Roll, Mr. Elvis Presley himself, for charting the most Billboard Hot 100 hits for a solo artist.
Now that should put a smile on his face.


The popular rap superstar known as Lil Wayne has officially topped Elvis for charting the most Billboard Hot 100 hits for a solo artist.


The 30-year-old has been a featured artist in multiple Billboard Hot 100 singles, along with Wiz Khalifa, Chris Brown, and Tyga. Actually, Lil Wayne has only one #1 single in which he is the lead artist- “Lollipop.”


On the other hand, Elvis Presley was the lead on every one of his 108 singles that charted on the Billboard Hot 100. Lil Wayne may have cracked the King of Rock ‘n’ Roll’s record at 109, but perhaps that number does not display the same musical gift that Elvis had back in the mid-’50s.


Although Lil Wayne is taking a break from rapping to pursue a career in skateboarding, he is still on top of the music industry right now.


I have strong, arbitrary feelings about Lil Wayne’s newest achievement. Perhaps it is my hostility toward today’s music industry, maybe it is specifically today’s rap industry, but to have multi-platinum albums and an army of fans for such meaningless “music” is appalling.


The man that refers to himself as “God” has no respect for those who gave him the platform to be where he is today. Musicians such as Tupac and the Notorious B.I.G have created the backtracks to top hits that Lil Wayne stole and made into his own.


The article says that Lil Wayne was the lead on only one of his songs, “Lollipop,” which Wayne raps purely about oral sex and degrading women in a repetitive 8-count beat that is a constant loop throughout the entire song.


As I read the article, I noticed the writer praised Wayne for his success. Guth and Marsh mention the significance of media relations in their text Adventures in Public Relations.


“It can be tempting to allow the conventional wisdom of editorial writers and television commentators to dictate future actions. Like any other public, their views should be thoughtfully considered... While it is important to have a good relationship with journalists, that desire should not compromise a commitment to core values” (p.120).


This article would have been completely different if I wrote it. Josh Grossberg, who wrote this article for NBC News, glorified Wayne’s latest achievement by concluding his article with, “Congrats, Weezy!”


I am sure that Lil Wayne’s PR team strategically chooses who they speak to to ensure positive feedback from their audience. If this story was released to an older audience, AARP perhaps, I do not think the article would be written in the same tone.

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Vatican Says Papyrus Referring to Jesus’ Wife Is Probably Fake

Vatican Says Papyrus Referring to Jesus’ Wife Is Probably Fake | PR Moguls |
The Vatican called the fragment of a Coptic text “problematic and controversial,” and most likely an “inept forgery.”...


An editorial published on Friday in the Vatican newspaper said there is plenty of evidence that shows the papyrus referring to Jesus having a wife is fake. The article, written by Gian Maria Vian, the editor of L’Osservatore Romano, said the papyrus is completely forged and “in any case, a fake.”


There was much intellectual discussion over the papyrus, which has the phrase “Jesus said to them, ‘My wife..’” since Harvard scholar, Karen L. King, presented it at an international conference of Coptic scholars in Rome. Although Kind did not imply that Jesus has a wife, she proposed the question of his celibacy. However, instead of discussing Jesus’ marital status, scholars are now debating the authenticity of the papyrus and King’s analysis of the words written on it.


The skepticism of the authenticity of the papyrus grew after Francis Watson, a New Testament scholar at Durham University in England, posted an essay online arguing that the text was “cobbled” together from bits and pieces in the Gospel of Thomas. On the contrary, experts say that Watson’s discoveries do not prove it was forged because manuscripts appear in authentic ancient texts as well.


Since the controversy, Dr. King has arranged to have the papyrus chemically tested by the Straus Center for Conservation and Technical Studies at Harvard. The testing is scheduled for sometime in mid-October, and could provide an approximate date for the ink that is used on the script.


Such a controversy is fragile to report, since Jesus is a sacred figure. I chose to use this story in my PR Moguls topic because Jesus, in a much more sacred form, is praised upon, worshipped among billions of people, and seen as the Son of God. I do not intend to dumb down Christianity by utilizing this controversy for educational purposes, and deeming Jesus to only be a mogul, rather than the Messiah.


With that being said, this question of authenticity is crucial to those who are a part of Christianity. The key to handling this situation is to provide good member relations to the 2 billion members of the religion. With all of these people participating in the Christian faith, getting the word out is not very easy.


Guth and Marsh wrote in Adventures of Public Relations, “The key to good member communication is maintaining a constant flow of accurate and relevant information. The size and complexity of an organization can complicate this flow; however” (p.61).


The papyrus controversy is confusing to many Christians, since many of them have been born into the culture and raised to believe what is written in the Bible. Since the complexity of this is an issue, Guth and Marsh suggest that practitioners should always do their research in order to provide a complete and concise understanding of what is going on.

If I was a PR practitioner for the Vatican, I would have done what I could to prevent Dr. King from releasing her findings until after the chemical testing was done and the results were analyzed. Taking this sort of action would have prevented the dramatic headlines and stir of rumors.

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Ludacris Dreams: A Rap Mogul Diversifies His Empire - Forbes

Ludacris Dreams: A Rap Mogul Diversifies His Empire - Forbes | PR Moguls |
One of the most diversified artists on this year’s Hip-Hop Cash Kings list, Ludacris pulled in $12 million over the past year thanks to Soul headphones, a cognac line called Conjure, voiceovers for RadioShack, music sales, roles in films including...


Ludacris, who is now ranked No.10 on this year’s Hip Hop Cash Kings list, earned over $12 million this past year in more ways than just rapping. The international rap mogul has raked in millions from Soul, his line of headphones, a cognac line called Conjure, voiceovers for RadioShack, and in movie roles such as Fast Five and New Year’s Eve.


Along with this success, Ludacris receiving constant positive feedback from his managers and business partners. Kevin Liles, the former Def Jam President who signed the rapper said, “He’s engaging, he’s personable. That right there was part of his foundation to be in different businesses. Because to be diversified in business, you have to be a diversified person.”


Ludacris has developed a strategic marketing plan that has reeled in more consumers than he ever did with his music career. Guth and Marsh discuss integrated marketing communications in Adventures of Public Relations. “IMC strives to send one clear message through a variety of media, often to individual consumers. New technology, such as computer databases and interactive media, helps IMC practitioners build relationships with small groups or even single consumers” (p.169).


Ludacris successfully diversified his market by utilizing the process of IMC. By targeting the millions of fans he has through his rap music, Ludacris had a great platform to sell his Soul headphones.


With his established target market, he has profited from his cognac line as well as his appearances in The Fast and the Furious films. RadioShack has even utilized his recognizable voice by using him as a voiceover for their commercials.


Ludacris used to only sell rap music to a specific market of young men ages 18-24. Now that IMC has come into play, the mass media he is using to gain revenue is more specialized and centered on specific target audiences. Ludacris has different products for each audience, which benefits his annuity.


By applying IMC to Ludacris’ success, we can conclude that unifying the strategies of PR, advertising, marketing, and sales have maximized cost effectiveness, as well as the businesses that he has partnered with.

Analiese Rands's comment, August 12, 2013 8:14 PM
Agree with you statement Tegan as Ludacris used IMC well to meet his objectives and has ande profit from planning and applying IMC strategies.
Chelsea Tidswell's comment, August 20, 2013 2:18 AM
Ludacris is such a successful rapper, selling and endorsing merchandise would simply be something on the side for him to earn extra money. With his fame and well planned IMC strategies, he is definitely a great person to use for marketing aspects.
Gorretti Lili Hakalo Vea's comment, August 21, 2013 6:01 AM
I agree with Tegan, Luda had the ability to do more then just limit his success to rapping. The business man in him to use IMC to expand his inability to be more then a rapper has gotten him to where he is now. No.10 on the hip hop cash kings list .
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Tiger Woods' $100 Million Winnings: Or Globalisation And Rising Inequality - Forbes

Tiger Woods' $100 Million Winnings: Or Globalisation And Rising Inequality - Forbes | PR Moguls |

Tim Worstall discusses his educated thoughts on Tiger Woods’ $100 million winnings in correlation to globalization. Worstall thinks that there is a rising inequality within each industrialized economy due to globalization.


There are various theories as to why this may be occurring, and Worstall mentions three of them. A simple thought is that the rich have rigged the game, but another is that the returns to education keep rising. In other words, those with degrees make more money than ever, compared to those who do not have a high school diploma. There is also factor price equalization, which pushes shown the wages of the lower class even further than they already are.


Any of these reasons could be valid, but Worstall suggests that perhaps it is something else: not the upper class, not even the 1%. But the .01% is where the globalization comes into play. He says, “There will be some winners of that global competition and given that they’re now earning from 7 billion not 300 million people we could assume, again in theory that their incomes would rise.”


Tiger Woods, one of millions of golf players in the country, and one of tens of millions in the world, is unquestionably the best of his generation of golfers. With that being said, globalization has caused his image to be used to sell products directed toward these tens of millions of people worldwide, and not just to those in the US (as it would have been prior to this globalization epidemic).


Worstall made an important and valid statement toward the end of this article: “It’s not so much that the rich are earning more from each national economy, rather that they’re earning from many national economies at the same time.”


I think his statements about the specific few people that are included in the .01% are accurate. As Guth and Marsh mention in Adventures in Public Relations, globalization has four trends: trade, movement of capital, movement of people, and spread of knowledge and technology (Guth & Marsh 218).


With this information, I can conclude that the extensive international advertising that Tiger Woods has provided his sponsors with has substantially increased his net worth. Also, with his international fame, Woods is making PGA an international association, rather than primarily nationwide.


I don’t think this is the entire reason for the increasing rate of inequality within the progressive nations, but I do think those who are in the .01% are benefitting from globalization. Whether that is a good or bad thing is another story.

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How Israel's Most Powerful Woman Is Redefining 'Good' Business - Forbes

How Israel's Most Powerful Woman Is Redefining 'Good' Business - Forbes | PR Moguls |
Carnival Cruise billionaire and philanthropist Shari Arison sits down for a rare interview with the U.S. media.


Shari Arison is not your everyday heiress. The billionaire, who inherited major stakes in Carnival Cruises, Bank Hapoalim, and Skikun & Binui from her late father, is Israel’s richest and most powerful woman.


What is so unique? Not only is she a female billionaire in Israel, the 54-year-old also devotes the mission of her companies to spiritual values, such as sustainability, financial freedom and volunteering.


Arison founded Miya, a global water efficiency company in 2006, which modernizes out-of-date water systems in the Philippines and the Bahamas. She also launched an overwhelmingly successful online social platform called to support community service. With that, she partnered with MTV to expand her international initiative Good Deeds Day, meant to motivate people across the globe to do random acts of kindness.


Jenna Goudreau, the writer and interviewer of this article, asked Arison captivating questions, such as “Why do you think most people consider ‘doing good’ and ‘good business’ to be separate and distinct?” Arison answered plain and simply, “Doing good business- being ethical, being transparent, being caring, implementing values in your business- makes a difference, and you make money at the same time.”


Ethics is a vital element of public relations. As Marsh and Guth put it in Adventures of Public Relations, “ethics are active, not passive” (p.241).


Shari Arison’s businesses are doing quite well, and I think that’s due to what she makes a priority within a company. Throughout her interview with with Forbes, I noticed her concise answers and straightforward attitude toward doing good business.


I have learned through Guth and Marsh that being ethical is not always easy, but Arison makes it easier to not get into trouble because she keeps her values clean and high-principled. An idea as simple as Good Deeds Day takes little to no time to explain, and everyone benefits from it.


With the companies that Arison has inherited- an international cruise line, a large bank, and an infrastructure real-estate business- most would think there is an expectation for casual foul play, as seen throughout walks down Wall Street. I am pleased to see a powerful heiress defeat that stereotype.

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