PR and Content Matters
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PR and Content Matters
Insights, tips, how tos, articles, infographics, trends, issues and thought leadership on PR, social media, content marketing and communications in general.
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26 Creative Ways to Publish Social Media Updates

Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.

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7 free tools to attract readers to your blog

7 free tools to attract readers to your blog | PR and Content Matters | Scoop.it

Some can help you boost your search engine rankings, some can connect you to people who share your content and others will improve your writing.

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Seven Reasons Millennials Don't Care About Your Content (Infographic)

Seven Reasons Millennials Don't Care About Your Content (Infographic) | PR and Content Matters | Scoop.it
Content - Is your content resonating with Millennials? It might not be if you're doing these seven things.
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Benefits and Risks of Social Media for Financial Disclosure (Download)

Benefits and Risks of Social Media for Financial Disclosure (Download) | PR and Content Matters | Scoop.it
In this research report, we review the history of financial disclosure, assess the risks associated with disclosure via today’s social ...
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3 Pillars of a Successful Marketing Campaign

3 Pillars of a Successful Marketing Campaign | PR and Content Matters | Scoop.it
The ultimate goal of marketing is to support sales. To do that effectively, every organization needs to push its brand awareness, be associated with thought leadership and ultimately fuel lead generation efforts.
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Want the Best Intranet? Stop Doing These 5 Things

Want the Best Intranet? Stop Doing These 5 Things | PR and Content Matters | Scoop.it
"Sometimes seeking out the best intranet and getting genuine intranet buy-in feels like a pretty elusive goal.
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13 Ways to Use Facebook for Personal Branding

13 Ways to Use Facebook for Personal Branding | PR and Content Matters | Scoop.it
“Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind.”I thought it was a bit of an over
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3 Simple Mistakes Killing Your Content Marketing

3 Simple Mistakes Killing Your Content Marketing | PR and Content Matters | Scoop.it
Is your content marketing campaign headed toward failure? This article could save you thousands of wasted hours and money. [continue reading...]
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The Ultimate List of Blog Post Ideas

The Ultimate List of Blog Post Ideas | PR and Content Matters | Scoop.it
Looking for blog post ideas? Get inspiration from dozens of blog post ideas and download a mind map version to pin to your wall.
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10 Scientific Findings That Will Boost Your Marketing Strategy

10 Scientific Findings That Will Boost Your Marketing Strategy | PR and Content Matters | Scoop.it
Want to improve your marketing? Here are 10 scientific findings that can help you boost your marketing efforts
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6 Myths About Word Of Mouth Marketing & How It Works

6 Myths About Word Of Mouth Marketing & How It Works | PR and Content Matters | Scoop.it
Peer-to-peer influence is of the utmost importance in spreading ideas, products or campaigns. Without visibility a new practice or technology will not spread to the wider population. As a result word...
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Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond | PR and Content Matters | Scoop.it
Tools are only as effective as the skills of the person using them. In a world of digital marketing that's 24/7 with ubiquitous connectivity from anywhere,
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4 Tips to Effectively Develop a Social Media Plan for Crisis Communication

4 Tips to Effectively Develop a Social Media Plan for Crisis Communication | PR and Content Matters | Scoop.it

4 Tips to Effectively Develop a #crisiscomms Plan for #SocialMedia http://t.co/3JS8DszCik #Gescrise #comcr…


Via Gestion de crise
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How to Deal with Mistakes on Social Media

How to Deal with Mistakes on Social Media | PR and Content Matters | Scoop.it
Giving your brand a face on social media is the best way to be present in your customers’ lives, even when they aren’t specifically interacting with you or your product at that moment. Maintaining active profiles across the major platforms allows you to have an audience who can optin or out of your circle at any time. Just as with  human friends on social media, people expect a few things from you as a brand. In this post I will offer suggestions for how to deal with situations on social media that either don’t go your way, or, conversely, are unexpectedly positive.

Putting your brand’s face out there in the digital world is a smart strategy, but that doesn’t mean that everyone is going to like you all the time. Everyone (companies and individuals) makes honest mistakes. And beyond that, there are people who use social media as a tool to vent frustrations, be they rightly targeted or not. It’s important to have a strategy to deal with these instances so that you don’t see your efforts on social media fold in on themselves.

Via Brian Yanish - MarketingHits.com
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10 Compelling Press Release Headline Writing Tips

10 Compelling Press Release Headline Writing Tips | PR and Content Matters | Scoop.it
Want to stand out with your press releases? Create better headlines following these 10 headline writing tips from top PR industry professionals.
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A Simple Guide to Using Hashtags on Twitter (Infographic)

A Simple Guide to Using Hashtags on Twitter (Infographic) | PR and Content Matters | Scoop.it
Learn about the power of hashtags for social media marketing, the basics of how to use one, and a few best practices.
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Financial Storytelling: Moving Beyond the Numbers

Mastering the art of financial storytelling means doing the following ...
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5 Tips To Improve Your Copywriting

5 Tips To Improve Your Copywriting | PR and Content Matters | Scoop.it
#Blog: 5 tips to improve your #copywriting http://t.co/6BR27hyM9W
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Never Leave Internal Communications to Chance

Never Leave Internal Communications to Chance | PR and Content Matters | Scoop.it
Internal communications in midsized firms are often irregular or absent, causing bad decisions and bad execution. A Towers Watson study (Capitalizing on Effective Communication – How Courage, Innovation and Discipline Drive Business Results in Challenging...
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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | PR and Content Matters | Scoop.it
Have a content marketing plan for 2015 yet? Here's how you can put one together.
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4 Ways to Repurpose Blog Posts for Increased Traffic

4 Ways to Repurpose Blog Posts for Increased Traffic | PR and Content Matters | Scoop.it
Stuck for content ideas? Posts not receiving as much traffic or social shares as you would like? Then use these 4 ways to repurpose content...
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The 4 Digital Advertising Trends That Are Reshaping Advertising

The 4 Digital Advertising Trends That Are Reshaping Advertising | PR and Content Matters | Scoop.it
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
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Infographic: What Gen Z Wants From Brands

Infographic: What Gen Z Wants From Brands | PR and Content Matters | Scoop.it
There's a new generation with buying power on the loose. Here's what they want for you.
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The Importance of Content in Social Media Marketing

The Importance of Content in Social Media Marketing | PR and Content Matters | Scoop.it
Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.
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