PR Focus on Content
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PR Focus on Content
The importance of creating content
Curated by Jorge Coelho
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20 Signs You've Been in PR Too Long

20 Signs You've Been in PR Too Long | PR Focus on Content | Scoop.it

20 Signs You've Been in PR Too LongDigidayIt's tough being a public relations pro these days. Reporters don't respond to your daily pitches; clients want more media hits.


Via LPM Comunicação SA
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20 sinais de que já estamos há demasiado tempo nas PR.

 

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The 10 New Rules of Crisis Communications

The 10 New Rules of Crisis Communications | PR Focus on Content | Scoop.it

It’s common knowledge: Social media and the way individuals use the Internet has changed the rules of the game when it comes to crisis management.- Tweet this now!


Via LPM Comunicação SA
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The 10 New Rules of Crisis Communications.

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Jason Stone's comment, March 20, 2013 3:25 PM
This post reminds me of the tempest in the tea pot over the firing of the Applebee's waitress, Chelsea Welch, this past Jan/Feb. Much of that "crisis communication" unfolded on social media and rather quickly. The advice in this post is sound.
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The Future of Content Marketing Will Require a More Reliable Infrastructure

The Future of Content Marketing Will Require a More Reliable Infrastructure | PR Focus on Content | Scoop.it

MarketingProfs.com (subscription)The Future of Content Marketing Will Require a More Reliable InfrastructureCMSWireLast month, Curata's Curation Adoption Survey revealed that most marketers are curating content whether they know it or not.


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Marketers Say Content More Important, But Few Have Strategy - The Holmes Report

Marketers Say Content More Important, But Few Have StrategyThe Holmes ReportMore than 90 percent of digital marketing professionals predict that content marketing will increase in importance over the next 12 months.
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The10 Most Common Content Marketing Mistakes to Avoid

The10 Most Common Content Marketing Mistakes to Avoid | PR Focus on Content | Scoop.it
If you're like many content publishers, you take great pride in your work and painstakingly create awesome content for your readers. But no ... When you get help in creating your content, you can focus more on getting results from your content.
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Essential Content Marketing Tips for Public Relations | PRSA

Essential Content Marketing Tips for Public Relations |  PRSA | PR Focus on Content | Scoop.it

Companies are investing significantly in the “brand as publisher” model to create a web presence that satisfies consumer needs for information and allows the brand to info-tain, educate and persuade with content


Via Joana Machado
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Making Visible the Invisible: Meaning, Not Content, Matters in Social Data - All Things Digital

Making Visible the Invisible: Meaning, Not Content, Matters in Social Data - All Things Digital | PR Focus on Content | Scoop.it
All Things DigitalMaking Visible the Invisible: Meaning, Not Content, Matters in Social DataAll Things DigitalNotably, although the firm had focused on creating “tight” teams, high performance depended more on external connections to other parts of...
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Building Online Influence With Content Curation - Smart Data Collective

Building Online Influence With Content Curation - Smart Data Collective | PR Focus on Content | Scoop.it
Building Online Influence With Content CurationSmart Data CollectiveThere are clear benefits to both content creation and curation. There's no correct answer to whether you should focus on one more than the other.
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Hired a PR agency & all I got was a lousy T-shirt

Are you searching for a PR agency? Do you know where to start? I've got seven guidelines to help you make the right choice for a PR agency partner.


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It's Still the Economy, Stupid! - Washington Times

It's Still the Economy, Stupid! - Washington Times | PR Focus on Content | Scoop.it
Washington TimesIt's Still the Economy, Stupid!
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Chandler Chicco Companies Named Global Healthcare Agency Of The Year By The Holmes Report - TheStreet

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50 percent say Facebook pages are more useful than websites | Articles | Main

As more people turn to brands on Facebook, it's important to know why they do—or don't—click "like." Consider these new findings.

Via Carla Bulhões
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6 lessons from 'Scandal' on how to be a rock star professional

6 lessons from 'Scandal' on how to be a rock star professional | PR Focus on Content | Scoop.it
The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.

Via Carla Bulhões
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Como ser um "rock star professional". As lições de "Scandal".

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More Fun for Public Relations Agencies -- What Else We Do

More Fun for Public Relations Agencies -- What Else We Do | PR Focus on Content | Scoop.it

More Fun for Public Relations Agencies -- What Else We Do Forbes My last column about the role and duties of public relations agencies generated more response, mostly positive but quite a few negative, than any other posting during the past five...


Via LPM Comunicação SA
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O que se faz numa consultora de comunicação? Aqui um contributo interessante.

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The A to Z guide to content marketing | Articles | Home

The A to Z guide to content marketing | Articles | Home | PR Focus on Content | Scoop.it

The practice, also known as brand journalism, is taking hold as a major trend in the PR industry. Here’s a rundown of the fundamentals.


Via Fabrizio Faraco
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A Good PR Consultant Needs to Understand Business

A Good PR Consultant Needs to Understand Business | PR Focus on Content | Scoop.it

A Good PR Consultant Needs to Understand BusinessHuffington Post (blog)Once upon a time, the public relations business was relatively straightforward. You developed a campaign, then sold it into the media.


Via LPM Comunicação SA, Elsa Luz
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Brands are becoming publishers: Econsultancy - Campaign Asia-Pacific

Brands are becoming publishers: Econsultancy - Campaign Asia-Pacific | PR Focus on Content | Scoop.it
Brands are becoming publishers: EconsultancyCampaign Asia-PacificGLOBAL – 73 per cent of digital marketers agree that brands are becoming publishers and 90 per cent believe content marketing will become more important over the coming year,...
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Content Marketing: The Cliff Notes Approach to Editorial Calendars ...

Content Marketing: The Cliff Notes Approach to Editorial Calendars ... | PR Focus on Content | Scoop.it
From there, you can determine your content goals and create marketing personas and social media personas to guide your efforts before you dive into developing your editorial calendar. ... Use Flickr or other free resources to get good images.
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6 online tools to help do your job better | Articles | Home

Get help with headlines, screenshots, images, monitoring and more with these simple and efficient tools.

Via Carla Bulhões
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Just 38% of companies have a content marketing strategy: report - Econsultancy (blog)

Just 38% of companies have a content marketing strategy: report - Econsultancy (blog) | PR Focus on Content | Scoop.it
Econsultancy (blog)Just 38% of companies have a content marketing strategy: reportEconsultancy (blog)Content is the voice of your brand and it is therefore important to allocate the respect, investment and focus it requires.
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Frequently Asked Questions About Content Marketing & SEO ...

Frequently Asked Questions About Content Marketing & SEO ... | PR Focus on Content | Scoop.it
There?s no content without keywords ? unless you?re building a website out of nothing but images and video, which, frankly, we don?t recommend. So if you?re trying to get on board the content ... I published this great content last week.
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What's Your Strategy for Happiness? - Huffington Post

What's Your Strategy for Happiness? - Huffington Post | PR Focus on Content | Scoop.it
What's Your Strategy for Happiness?Huffington PostFinding the love of your life will not make you happy if you are forced to live in oppression. Having a great career and job will not make you happy if your home life is miserable.
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Top 10 Problems Marketers Face in Building a Content Operation - Business 2 Community

Top 10 Problems Marketers Face in Building a Content Operation - Business 2 Community | PR Focus on Content | Scoop.it
Top 10 Problems Marketers Face in Building a Content OperationBusiness 2 CommunityMore and more marketing departments are joining in the movement and are creating content focused on their customers' interests instead of their own products.
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8 Steps to Make a Great Speech

8 Steps to Make a Great Speech | PR Focus on Content | Scoop.it
Conventions got speechmaking top of mind? You, too, can deliver an impressive presentation--at or above an eighth-grade level.
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