PR & Communications daily news
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Engaging Your Audience: Avoid Random Acts (of Content)

Engaging Your Audience: Avoid Random Acts (of Content) | PR & Communications daily news | Scoop.it
The proliferation of Web technology and social networks has forever changed the marketing landscape. Or has it? In recent years, we’ve become conditioned to believe that technology has fundamentally changed the rules of marketing.
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We Need to Rethink Our Definition of Engagement

We Need to Rethink Our Definition of Engagement | PR & Communications daily news | Scoop.it
Over the last week, you probably saw about 40 posts talking about how you can increase your social media engagement.
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Three Ways to Actually Engage Employees

Three Ways to Actually Engage Employees | PR & Communications daily news | Scoop.it
Nobody washes a rental car. People will go the extra mile only if they feel they have ownership. It’s much the same in the workplace.
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The Biggest Mistake Twitter Ever Made And Still Pays For To This Day

The Biggest Mistake Twitter Ever Made And Still Pays For To This Day | PR & Communications daily news | Scoop.it
Over the years, I’ve loved and watched Twitter’s growth. Twitter has been through its ups and downs.
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Content Creation Without Ever Writing a Word

Content Creation Without Ever Writing a Word | PR & Communications daily news | Scoop.it
If you spend any time online, it won’t come as a surprise to you that everyone is talking about content. Content is king! No, content is prince! No, content is queen!
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The view from Brazil: How the World Cup advertising battle is playing out on the ground

The view from Brazil: How the World Cup advertising battle is playing out on the ground | PR & Communications daily news | Scoop.it
The World Cup may be a television advertiser's dream and a social media bonanza, but how is the marketing battle playing out on the ground in Brazil?
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Starbucks Smartens Up Its Image with Free Online Education for Employees

Starbucks Smartens Up Its Image with Free Online Education for Employees | PR & Communications daily news | Scoop.it
On Monday, Starbucks is set to announce a new program that will make a free online education from Arizona State University available to any employee who works more than 20 hours per week. | MORE » The post Starbucks Smartens Up Its Image with Free...
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How to Be More Assertive for Better Communication

How to Be More Assertive for Better Communication | PR & Communications daily news | Scoop.it
When people describe me, assertive is the last word they use. This has cost me a lot, both professionally and personally, because of missed opportunities. But can we learn to be more assertive? And what is the right level of assertiveness?
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The New Rule of Business: Everyone Is a Marketer

Marketing is the new black in today’s business, no matter how big or small.
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Managing a Negative, Out-of-Touch Boss

Managing a Negative, Out-of-Touch Boss | PR & Communications daily news | Scoop.it
The most frequent question I get asked by the 250,000 people enrolled in my MOOC on leadership is, “How do I deal with my boss who is not only dissonant, but quite negative?
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When We Learn From Failure (and When We Don’t)

When We Learn From Failure (and When We Don’t) | PR & Communications daily news | Scoop.it
When do you pass the buck and when do you take the blame? New research shows most of us only cop to failures if they can’t be attributed to something – or someone – else. But when we dodge accountability, we prevent ourselves from learning.
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Top 10 Social Media Research Studies for Public Relations Professionals

Top 10 Social Media Research Studies for Public Relations Professionals | PR & Communications daily news | Scoop.it
Top 10 Social Media Research Studies for Public Relations Professionals Emag.co.uk GAINESVILLE, Fla., May 28, 2014 /Emag.co.uk/ – Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority,...
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PR Insider: 5 Steps for More Effective Nonprofit Communications

PR Insider: 5 Steps for More Effective Nonprofit Communications | PR & Communications daily news | Scoop.it
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
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Why The Decline in Facebook Reach is Good For Brands

Why The Decline in Facebook Reach is Good For Brands | PR & Communications daily news | Scoop.it
There has been a lot written about the decline in organic reach on Facebook.
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Why Instagram is a Credible Alternative to the Fading Facebook & Twitter

Why Instagram is a Credible Alternative to the Fading Facebook & Twitter | PR & Communications daily news | Scoop.it
Social media has indeed brought new blood to the whole realm of digital marketing.
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Choose the Right Words in an Argument

Choose the Right Words in an Argument | PR & Communications daily news | Scoop.it
When addressing a conflict with a colleague, the words matter. Sometimes, regardless of how good your intentions are, what you say can further upset your coworker and just make the issue worse.
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Should Brands Standardize Native Advertising?

Should Brands Standardize Native Advertising? | PR & Communications daily news | Scoop.it
Publishing giant Conde Nast is hoping to set a standard for native advertising across its properties. AdAge reports that the company distributed a 4000-word document that tells editors and publishers how to handle native advertising.
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PR Pros Must Lead as Companies Emerge from Scandal

PR Pros Must Lead as Companies Emerge from Scandal | PR & Communications daily news | Scoop.it
PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level. | MORE » The post PR Pros Must Lead as Companies Emerge from Scandal...
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PR Insider: The Potential Pitfalls of TV Placements

PR Insider: The Potential Pitfalls of TV Placements | PR & Communications daily news | Scoop.it
Landing a TV placement for your client is just the beginning.
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Is Social Media Beyond A Public Relations Professional’s Skill Set?

Is Social Media Beyond A Public Relations Professional’s Skill Set? | PR & Communications daily news | Scoop.it
Is Social Media Beyond A Public Relations Professional’s Skill Set? By Steve Farnsworth (@Steveology) - Howard Sewell is hardcore. He knows demand generation and lead management like nobody’s busin...
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Social Media and Litigation: Social Media Streams Tell an Important Story

Social Media and Litigation: Social Media Streams Tell an Important Story | PR & Communications daily news | Scoop.it
Facebook, Instagram, and Twitter have grown in popularity exponentially since their entrance into the mainstream.
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From Employee to Advocate: Mobilize Your Team to Share Your Brand Content

From Employee to Advocate: Mobilize Your Team to Share Your Brand Content | PR & Communications daily news | Scoop.it
This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of "From Employee to Advocate: Mobilize Your Team to Share Your Brand Content." This webinar was sponsored by SocialChorus.read more...
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3 Priorities for Leaders Who Want to Go Beyond Command-and-Control

3 Priorities for Leaders Who Want to Go Beyond Command-and-Control | PR & Communications daily news | Scoop.it
It’s cliché to say that “command and control” leadership is no longer relevant in most organizational contexts. But — especially in large, global, diverse organizations — what should it be replaced with?
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The Future Corporate Communications Professional is a Generalist -

The Future Corporate Communications Professional is a Generalist - | PR & Communications daily news | Scoop.it
75% of Financial Times 500 companies don’t have a Chief Communications Officer (CCO) on their executive board. Are you a corporate communications professional without CCO on your business card? Not a journalist either?
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Why Silicon Valley Rules Don’t Work for So Many Older Companies

Why Silicon Valley Rules Don’t Work for So Many Older Companies | PR & Communications daily news | Scoop.it
We all have a lot to learn from the new generation of companies that have come out of the Silicon Valley revolution.
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