As the media and online landscapes change, so must public relations mindsets and tactics. (Ever find yourself so focused on managing your clients’ reputation that you forget about your own?
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PR & Communications daily news
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Daily updates about public relations, communications and social media
Curated by
Fernanda Grimaldi
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Heidi Sullivan joins Gini Dietrich for the Spin Sucks Fireside Chat. They discuss women in leadership, PR trends, and the future of the PR industry.
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There are over 60,000 active podcasts right now and that number is growing.The time is ripe to market clients via branded podcasts.
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An advert for Condé Nast Traveller displayed in its Glamour magazine stablemate has been banned by the Advertising Standards Authority (ASA) over its
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Being responsible means being able to provide answers. Therefore, understanding the context is a key ability of organizations. Th
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I came to this personal reflection as I witnessed rapid and unstoppable environmental changes I believe have influenced publi
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Global PR practitioners must be savvy about the global challenges, where environment, geopolitics and economy are intertwined
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What I Learned from the 2012 London Seminar in International Public Relations: There is a definite difference between studyin
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It happens like clockwork at every social gathering when I go home– ‘The Question’ arises: “Are you still in school, dear?” (Alway
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Reaching your target audience is as important as achieving high sales. Taral Patel looks at how the right micro influencers can help you do that and more.
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It's a valid question for corporate communications folks to ponder: Should the CEO be on Twitter?
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B2B PR and marketing departments can reap benefits and brownie points by providing busy sales teams with campaigns tailored to generate, encourage and cultivate prospects at every stage of the lengthy buying cycle. Doing so entails providing sales with content that can be used to aid it in conversations with prospects as well as social media support to encourage engagement.
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On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice.
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Make PR training a part of your job. These four lessons are important to every PR professional and can be integrated into your day-to-day work life.
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Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap?
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In a series about how we work, CEO Gini Dietrich takes a look at how to determine if a virtual office is for you and how to build a culture if you do it.
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Every year members of the program submit their best placements. I not only pick winners, but also observe the trends behind what’s working and what is no longer effective. The first key point is to remember that this is not about what interpersonal medium you choose. It’s not about phone vs. email vs. social. It’s a principle: You’re seeking to serve the journalist first and you simply want to know how the journalist works and what she needs so you can serve her better. That tends to require dialogue, of course, and such back-and-forth happens more fluidly on the phone or in person. But it doesn’t have to.
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Public Relations profession cannot be thought from reading and learning a text book. Public Relations is much more than that: it is
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This morning I read an article on PR Daily regarding replacing the news release with a blog. The author, Jeremy Porter, discusse
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While playing catch-up on AMC’s hit drama Mad Men a couple of months ago, a particular scene in an episode entitled “Beautiful Girls
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How can we all be better “PR citizens” in terms of what we pitch and produce? It all starts with content quality.
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Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach…
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Building a community around your brand it may be simple, but definitely not easy. Corina Manea says building community starts with you. Here is why.
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Technology enables brands to learn more about consumers and reach out to them in innovative ways. But according to Keith Reinhard, Chairman Emeritus at DDB, brands have become too distracted by “shiny new objects” and have forgotten how to truly connect with consumers.
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We live in very exciting times. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person co…
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