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What is Social Selling?

What is Social Selling? | PR & Communications daily news | Scoop.it
As the traditional sales cycle process erodes, organizations must fundamentally alter their marketing strategies, and quickly adapt to the social selling ecosystem.
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PR & Communications daily news
Daily updates about public relations, communications and social media
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The Future of the PR Industry with Heidi Sullivan

The Future of the PR Industry with Heidi Sullivan | PR & Communications daily news | Scoop.it
Heidi Sullivan joins Gini Dietrich for the Spin Sucks Fireside Chat. They discuss women in leadership, PR trends, and the future of the PR industry.
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How PR Professionals Can Market Clients via Branded Podcasts

How PR Professionals Can Market Clients via Branded Podcasts | PR & Communications daily news | Scoop.it
There are over 60,000 active podcasts right now and that number is growing.The time is ripe to market clients via branded podcasts.
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‘Socially irresponsible’ Condé Nast magazine advert banned

‘Socially irresponsible’ Condé Nast magazine advert banned | PR & Communications daily news | Scoop.it
An advert for Condé Nast Traveller displayed in its Glamour magazine stablemate has been banned by the Advertising Standards Authority (ASA) over its
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Mapping issues for social responsibility

Mapping issues for social responsibility | PR & Communications daily news | Scoop.it
Being responsible means being able to provide answers. Therefore, understanding the context is a key ability of organizations. Th
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Are we ready to be skilled public relations professionals?

Are we ready to be skilled public relations professionals? | PR & Communications daily news | Scoop.it
I came to this personal reflection as I witnessed rapid and unstoppable environmental changes I believe have influenced publi
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Resource Revolution: Implications for global PR practitioners

Resource Revolution: Implications for global PR practitioners | PR & Communications daily news | Scoop.it
Global PR practitioners must be savvy about the global challenges, where environment, geopolitics and economy are intertwined
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The Value of Public Relations Across Borders

The Value of Public Relations Across Borders | PR & Communications daily news | Scoop.it
What I Learned from the 2012 London Seminar in International Public Relations: There is a definite difference between studyin
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PR Redefined: A Global Perspective

PR Redefined: A Global Perspective | PR & Communications daily news | Scoop.it
It happens like clockwork at every social gathering when I go home– ‘The Question’ arises: “Are you still in school, dear?” (Alway
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How to Use Micro-Influencers to Engage Niche Audiences

How to Use Micro-Influencers to Engage Niche Audiences | PR & Communications daily news | Scoop.it
Reaching your target audience is as important as achieving high sales. Taral Patel looks at how the right micro influencers can help you do that and more.
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4 Factors to Decide if Your CEO Should Be on Twitter

4 Factors to Decide if Your CEO Should Be on Twitter | PR & Communications daily news | Scoop.it
It's a valid question for corporate communications folks to ponder: Should the CEO be on Twitter?
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Teamwork: How PR and Marketing Content Can Help Spur Sales

Teamwork: How PR and Marketing Content Can Help Spur Sales | PR & Communications daily news | Scoop.it
B2B PR and marketing departments can reap benefits and brownie points by providing busy sales teams with campaigns tailored to generate, encourage and cultivate prospects at every stage of the lengthy buying cycle. Doing so entails providing sales with content that can be used to aid it in conversations with prospects as well as social media support to encourage engagement.
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Where Public Relations Is Headed In The Modern Era

Where Public Relations Is Headed In The Modern Era | PR & Communications daily news | Scoop.it
PR isn't dead -- it's merely evolving.
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The Big Question: PR Skills for the Future

The Big Question:  PR Skills for the Future | PR & Communications daily news | Scoop.it
On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice.
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On-The-Job PR Training: 4 Lessons from 4 Years at

On-The-Job PR Training: 4 Lessons from 4 Years at | PR & Communications daily news | Scoop.it
Make PR training a part of your job. These four lessons are important to every PR professional and can be integrated into your day-to-day work life.
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The Five Parts of Brand Storytelling to Include Every Time

The Five Parts of Brand Storytelling to Include Every Time | PR & Communications daily news | Scoop.it
Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap?
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How We Work: Is It for You and Building a Culture

How We Work: Is It for You and Building a Culture | PR & Communications daily news | Scoop.it
In a series about how we work, CEO Gini Dietrich takes a look at how to determine if a virtual office is for you and how to build a culture if you do it.
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Secrets to Building Relationships With Hard-to-Reach Journalists

Secrets to Building Relationships With Hard-to-Reach Journalists | PR & Communications daily news | Scoop.it
Every year members of the program submit their best placements. I not only pick winners, but also observe the trends behind what’s working and what is no longer effective. The first key point is to remember that this is not about what interpersonal medium you choose. It’s not about phone vs. email vs. social. It’s a principle: You’re seeking to serve the journalist first and you simply want to know how the journalist works and what she needs so you can serve her better. That tends to require dialogue, of course, and such back-and-forth happens more fluidly on the phone or in person. But it doesn’t have to.
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Five Essential Qualities of a Public Relations Practitioner

Five Essential Qualities of a Public Relations Practitioner | PR & Communications daily news | Scoop.it
Public Relations profession cannot be thought from reading and learning a text book. Public Relations is much more than that: it is
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Would You Replace the News Release?

Would You Replace the News Release? | PR & Communications daily news | Scoop.it
     This morning I read an article on PR Daily regarding replacing the news release with a blog. The author, Jeremy Porter, discusse
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The Task of the PR Practitioner: Image Maintenance or Organizational Reform?

The Task of the PR Practitioner: Image Maintenance or Organizational Reform? | PR & Communications daily news | Scoop.it
While playing catch-up on AMC’s hit drama Mad Men a couple of months ago, a particular scene in an episode entitled “Beautiful Girls
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Examining PR’s role in the quality of contributed content

Examining PR’s role in the quality of contributed content | PR & Communications daily news | Scoop.it
How can we all be better “PR citizens” in terms of what we pitch and produce? It all starts with content quality.
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5 PR Strategies That Will Amp Up Your Business

5 PR Strategies That Will Amp Up Your Business | PR & Communications daily news | Scoop.it
Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach…
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Building Community Starts with You

Building Community Starts with You | PR & Communications daily news | Scoop.it
Building a community around your brand it may be simple, but definitely not easy. Corina Manea says building community starts with you. Here is why.
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DDB chairman Keith Reinhard on the perils of digital distraction | Brand love stories

DDB chairman Keith Reinhard on the perils of digital distraction | Brand love stories | PR & Communications daily news | Scoop.it
Technology enables brands to learn more about consumers and reach out to them in innovative ways. But according to Keith Reinhard, Chairman Emeritus at DDB, brands have become too distracted by “shiny new objects” and have forgotten how to truly connect with consumers.
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You May Have a Title But Your Role Has Expanded

You May Have a Title But Your Role Has Expanded | PR & Communications daily news | Scoop.it
We live in very exciting times. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person co…
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