PR
13 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Todd Van Hoosear
Scoop.it!

Digital PR and Content Marketing

Digital PR and Content Marketing | PR | Scoop.it
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon.
Todd Van Hoosear's insight:
Content marketing is heading into the technology Trough Of Disillusionment.
more...
No comment yet.
Scooped by Todd Van Hoosear
Scoop.it!

31 Sensational Social Media Marketing and PR St...

31 Sensational Social Media Marketing and PR St... | PR | Scoop.it
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. | Social Media, Communications and Creativity
more...
No comment yet.
Scooped by Todd Van Hoosear
Scoop.it!

Why PR and Marketing Must Work Together to Measure Success

Why PR and Marketing Must Work Together to Measure Success | PR | Scoop.it
With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts.
Todd Van Hoosear's insight:
Smart take on measurement.
more...
No comment yet.