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Scooped by Duncan Miller
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | PR | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. ... One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Specifically, I point out how many agencies are doing themselves a disservice by throwing a skilled content marketing planning expert into a content strategy project, and vice versa. Additionally, as enterprise marketing organizations reorganize themselves with strategic management of content as a centralizing force, we see managers start to feel lost because they have a skill set that’s specifically suited to one practice over the other. In short: Content strategy and content marketing are two very different practices.Are they related? Absolutely, and there’s usually significant overlap. But, as we all move into our budget and other planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively....
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The Powerful Impact of Content Marketing & Social Sharing [#Infographic]

The Powerful Impact of Content Marketing & Social Sharing [#Infographic] | PR | Scoop.it

Research shows that B2B buyers are sharing more content, over more social channels, than ever before. Here's a look at what types of content buyers share, where they share it and why B2B marketers should be paying attention.


Via Ivo Nový, Neil Ferree
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Neil Ferree's curator insight, October 16, 2013 2:32 PM

What is a Social Link Wheel 

How does it impact content marketing

Phil Lauterjung's curator insight, October 17, 2013 3:29 PM

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