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5 Easy Ways to Connect With Online Influencers

5 Easy Ways to Connect With Online Influencers | Onyx News | Scoop.it

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level...


Via Jeff Domansky
Anne Cantelo's insight:

If many of the online influencers suddenely have a weight problem this will be why...

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Linda Allen's comment, August 16, 2013 1:34 PM
I agree with this article Jeff, I'm always a little shocked when a influencer - such as yourself; actually acknowledges my invite or question. Like the article states; you do need some commonality or something they can relate to yourself.
Ali Anani's curator insight, August 17, 2013 12:14 AM

Influencers are not sleeping ones if you reach them

Chris Agro's curator insight, August 17, 2013 10:32 AM

Join the conversation - add value to the discussion and do it on a consistant basis. Building blocks getting noticed in a sea of chatter.

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EEP Schools

EEP Schools | Onyx News | Scoop.it
The Elite Engineering Programme engages, inspires and motivates the next generation of UK engineers
Anne Cantelo's insight:

Why is Faye Tozer the fastest? What does she have in common Ross Brawn, the F1 Principal and Zoe Tyler. 

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Digital Marketing Show | The End of Social, the Start of Ever After

Digital Marketing Show | The End of Social, the Start of Ever After | Onyx News | Scoop.it
Social Media Week starts in London today, prompting the marketing industry to reflect on the global impact of social media, an innovation that has caused one company a unique headache.
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Wonderful irony

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It's now Easier to Administer Promotions on Facebook | Facebook for Business

It's now Easier to Administer Promotions on Facebook | Facebook for Business | Onyx News | Scoop.it
We've updated our policies in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.
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A welcome change to Facebook rules for business
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The Top 10 Common Misconceptions about Digital Marketing

The Top 10 Common Misconceptions about Digital Marketing | Onyx News | Scoop.it
What is meant by the term “digital marketing”? It is the question that few now dare ask yet very few, in my experience, actually understand. So, in the pr
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We've seen all these misconceptions repeated by journalists and marketing professionals so worth a read.

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5 Easy Ways to Connect With Online Influencers

5 Easy Ways to Connect With Online Influencers | Onyx News | Scoop.it

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level...


Via Jeff Domansky
Anne Cantelo's insight:

If many of the online influencers suddenely have a weight problem this will be why...

more...
Linda Allen's comment, August 16, 2013 1:34 PM
I agree with this article Jeff, I'm always a little shocked when a influencer - such as yourself; actually acknowledges my invite or question. Like the article states; you do need some commonality or something they can relate to yourself.
Ali Anani's curator insight, August 17, 2013 12:14 AM

Influencers are not sleeping ones if you reach them

Chris Agro's curator insight, August 17, 2013 10:32 AM

Join the conversation - add value to the discussion and do it on a consistant basis. Building blocks getting noticed in a sea of chatter.

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Innovation Excellence | What Sort of Questions Should You Ask of Big Data? | #TheMarketingAutomationAlert

Innovation Excellence | What Sort of Questions Should You Ask of Big Data? | #TheMarketingAutomationAlert | Onyx News | Scoop.it

Below, we take a look at several pressing Big Data questions that can result in valuable insights about your business and customers:


1. What Do Our Customers Want?

The fact that companies should ask what their customers want is not exactly revolutionary. But, the idea that your data can predict whether or not your customers will like something based on a set of data points is pretty interesting, if not entirely revolutionary.


2. When Do Customers Want What They Want?:

As marketers know, the age-old adage “there’s no time like the present” is not always true. Sometimes, the present is the exact wrong time for something.


3. Why Are Our Customers Leaving Us?

No business or organization likes to be in the position of seeing customers walking out the proverbial door. Even worse though is not understanding why a customer is leaving. If your customers are leaving in droves, wouldn’t you do anything you could to stop them? Of course you would. Use your Big Data to tell you a story about why your customers are jumping ship and then make an end-run to keep them.


4. How Can We Take Control of Things We Have No Control Over?:

In business, we can control lots of things, but lots of other things evade even our most herculean efforts to master them. Like weather. And natural disasters. And wars. So, maybe we will never be able to make it rain when we want it to or to snow (naturally) on the day ski season starts, but we can learn about how those Uncontrollables impact our business so that we can better plan. Use Big Data to learn from those vexing things that you can’t put a stop to. Sure, maybe you can’t make it snow as much as you want, but you can use data from the last time it didn’t snow much to understand how many chair lifts you need to have open this time.

 


Via Joe Rizzo
Anne Cantelo's insight:

Useful ideas on how to manage Big Data without it taking over your life.

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Joe Rizzo's curator insight, August 14, 2013 8:04 AM

The bigger question is the title of this post, and the answer varies from one marketer to the next. These four are simple and strategic (we like simple), but does it really provide you with the roadmap to deploy resources and extract gain? The questions are truly a function of your company's mission and your role to achieve that mission. The bottom line: Big Data provides you with an opportunity to study cause and effect, and uncover relationships not seen.


  • See the article at www.innovationexcellence.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Digital Marketing Show delegates intend increasing spend in 2014

Digital Marketing Show delegates intend increasing spend in 2014 | Onyx News | Scoop.it
A recent survey of registered attendees to the inaugural Digital Marketing Show (www.digitalmarketingshow.co.uk), taking place in November at Excel, indicated that a whopping 96% intend to spend more on digital marketing in 2014 than they have this...
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BPS World Blog : Tackling the Engineering skill shortage

BPS World Blog : Tackling the Engineering skill shortage | Onyx News | Scoop.it
The same old story of “we need more engineers in the UK” appears every year and with each change in Government, they claim to have come up with the...
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The engineering shortage from the perpective of a recruiter.

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: The Public Procurement Scandal

: The Public Procurement Scandal | Onyx News | Scoop.it
Why is the public sector procurement process so bureaucratic? Of course it’s partly governed by EC law to safe guard fairness (well in theory – but that’s a much longer article).
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Does the public sector discriminate against SMEs?

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Digital Craftsmen: Don’t Risk Data Loss Being the End of Your Business | Ulitzer

Digital Craftsmen: Don’t Risk Data Loss Being the End of Your Business | Ulitzer | Onyx News | Scoop.it
Anne Cantelo's insight:

Do you back-up your IT?  Shockingly half of businesses don't and 43% then fail to re-open after an IT disaster.

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Three months until the Digital Marketing Show

Three months until the Digital Marketing Show | Onyx News | Scoop.it
There is just three months to go until the first ever Digital Marketing Show takes place at Excel.
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How Leading Businesses Use Tumblr for Marketing

How Leading Businesses Use Tumblr for Marketing | Onyx News | Scoop.it

Great Tumblr basics and case studies.Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?


Via Jeff Domansky
Anne Cantelo's insight:

We were introduced to Tumblr as it has a chain of posts summarising working in PR.  Some were very accurate and very funny.

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Jeff Domansky's curator insight, August 17, 2013 5:21 PM

Great Tumblr basics and case studies.

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15/08/2013 - UK’S Smart Cookie wins Gold Stevie® Award in 2013
International Business Awards in Recognition of their Exponential Growth

15/08/2013 - UK’S Smart Cookie wins Gold Stevie® Award in 2013 <br/>International Business Awards in Recognition of their Exponential Growth | Onyx News | Scoop.it
Smart Cookie (formerly Mediastation) was named the winner of a Gold Stevie®
Award in the International Growth Business of the Year category in The 10th
Annual International Business Awards on the 14th of August.
Anne Cantelo's insight:

Congratulations to Smart Cookie!

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Jeremy, no one wants to see beards on TV | The PRWeek Blog

Jeremy, no one wants to see beards on TV | The PRWeek Blog | Onyx News | Scoop.it
Morris dancers, the Port Issac sea shanty choir and Jeremy Paxman aren’t going to like this.... I banned beards from television for 10 years. They are the
Anne Cantelo's insight:

I'm not too keen on beards but this seems a little extreme to me.

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The 12 most common social media mistakes made by not-for-profits | Connecting Up

The 12 most common social media mistakes made by not-for-profits | Connecting Up | Onyx News | Scoop.it
I love seeing not-for-profits using social media but too often I see and hear the same mistakes being made. (RT is you've ever made these social media mistakes. Like if you haven't!
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Smart Cookie TV

Smart Cookie TV | Onyx News | Scoop.it
Leading creative ideas, marketing & production agency, based in the UK & US serving global clients!
Anne Cantelo's insight:

See the work of the UK’s top specialist 3D production company.

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: Top Marketing Strategies for SMEs

: Top Marketing Strategies for SMEs | Onyx News | Scoop.it
Chris Searson gives us his top tips for getting your digital marketing strategy right.

Via Eélan M
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Eélan M's curator insight, July 27, 2013 8:22 AM

Everything in busiess should start with a clear startegy, espeically marketing.