PR and Sports
12 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Kim Brown
Scoop.it!

The 10 worst PR disasters of 2012 | Articles | Home

The 10 worst PR disasters of 2012 | Articles | Home | PR and Sports | Scoop.it
PR Daily identifies the landmark events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
Kim Brown's insight:
This article from PR Daily's website highlighted the ten worst public relations scandals of 2012. All of these instances are big items that made national news and damaged some brands with their scandal. The list highlights items such as ChikFilA's anti gay statements and Susan G. Komen's anti abortion actions. I think this list was very fun to read because it highlighted tons of scandals that I have heard about in the last year but didn't know they were related to public relations. I just got into learning a little about public relations and what it really is and it was eye opening to see that it includes cover ups of all these major scandals that happen with business. It was also interesting to read about how to companies and their public relations professionals handled themselves in light of each scandal. The one that relates the most to sports was Lance Armstrong's scandal with steroids. He was caught using steroids which absolutely destroyed his Livestrong foundation.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

5 PR Recommendations for Ozzie Guillén

5 PR Recommendations for Ozzie Guillén | PR and Sports | Scoop.it
Former MLB Jock Suffers From Classic Case of Foot-in-Mouth Disease on an International Scale
Kim Brown's insight:
This article from Technorati.com is written by a public relations professional offering five pieces of advice on the public relations scandal of the former Marlins manager Ozzie Guillen. Ozzie got into a scandal when he publicly stated that he supported Castro in an interview. The reason why this statement was so scandalous is because Miami is full of Cuban exiles who are against Castro's political decisions because they have caused them much pain and trouble. The public relations professional who wrote this article stayed five pieces of advice he would give Ozzie to recover from this scandal. The five pieces of advice included don't freely give out your opinion on anything, don't answer any non baseball related questions, take sensitivity training classes, reach out to the Miami Cuban community, and contribute to this community. I think the five pieces of advice this author gave Ozzie were phenomenal. It is very important for people in the public eyes that ate not in politics to have out any political views because they could lose a lot of followers for their organization and create a major public relations scandal. It is also important for someone who does cause a huge scandal to attempt to recover from this scandal by reaching out to the community. Even though Ozzie got fired soon after this article was written, he could benefit from this advice in any figure job he may hold in the public's eye.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

Daily Kos :: Administration considers enlisting professional sports leagues in Obamacare PR campaign

Daily Kos :: Administration considers enlisting professional sports leagues in Obamacare PR campaign | PR and Sports | Scoop.it
Kim Brown's insight:
This news article is about how the Obamacare administration has recently contacted major sports organizations such as the NBA and NFL to support their efforts in getting the good word out about this new health care system. The administration wants to use famous athletes (who are seen as idols to young boys) to push the great benefits of Obamacare and to achieve more followers. It is not advertising so much as public relations racist they are using athletes to send out the good message about Obamacare. This news has been received as both positive and negative by the general public. Some people see it as a good thing because it gets the message out and other people see it as a bad thing because it is mixing sports with politics which interferes on people's leisure time. I think this is a terrible idea and I sincerely hope that the public relations professionals of these big organizations do not accept this offer. As an avid sports watcher myself, I don't want to see it be tainted with political messages especially since I don't agree with most of them. I know my sports watching time would be reduced if they do this because I will be thoroughly annoyed with these broadcasts. I think if this is how I choose to spend my free time I shouldn't have to be bombarded with things that I don't agree with and will eventually turn me away from watching sports.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

Y! SPORTS

Kim Brown's insight:
This article found on Yahoosports.com talks about a surprising reaction from San Diego Chargers public relations representative on the organizations' main website. The reaction occurred after the Chargers lost a game and a lot of fans were posting hopeless comments on the websites that were stating they lost all hope for their team for the rest of the season due to the lose. The public relations director fired back saying things like if they were true fans they wouldn't lose hope so easily and that these downers are forgetting the fact that the team is 3-3 in the division and one of the top ranked. His reaction told everyone to "take a chill pill" and have a little faith in their team and he got a lot of backlash for it. The controversy over the statement was whether or not it was unprofessional and unnecessary or if it was justified. I think that while his remarks were justified and needed to be said, this public relations professional could have been more professional and presented this message. While it is important for someone in public relations to protect their brand, they still need to maintain an air of professionalism even when they are angered. I think with a better delivered statement, this representative would have received more praise than criticism on a much needed statement.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

Inaugural Sports PR Summit To Take Place At MLB Fan Cave

Inaugural Sports PR Summit To Take Place At MLB Fan Cave | PR and Sports | Scoop.it
The 2013 Sports PR Summit will bring together PR execs from the various pro sports leagues as well as from the NCAA/college ranks at the MLB Fan Cave in New York.
Kim Brown's insight:
This article presented in Forbes magazine was a celebration of the upcoming first ever public relations in sports convention. This convention, titled "Sports PR Summit" was an invite only event and had many keynote speakers in the field of sports public relations. The organization founder wanted to have a convention of this nature to get meaningful conversations going between senior public relations professionals, young public relations professionals and athletes. The summit was on May 23rd, 2013 and boosted great success with an intent to make this event an annual summit. I think this type of convention is a fantastic idea because it gets conversations going between people who may have otherwise never been connected together. I think one of the biggest problems in the field of public relations is a lack of communication between senior professionals and new professionals in the field. It is important for both groups to learn from each other because they have many different experiences. Senior professionals have the experience of being in the field for a long time while new professionals have the education of new techniques in the field such as social media. It is also important for athletes and sports teams to be represented at these conventions because these are our clients that will essentially be hiring us to represent them. I think this summit will have an impact on the field of public relations in sports for years to come.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

Did EA Sports leave out Cam Newton to avoid bad PR? | Articles | Home

Did EA Sports leave out Cam Newton to avoid bad PR? | Articles | Home | PR and Sports | Scoop.it
He won’t make the cover of the video-game maker’s popular NCAA Football—even though the quarterback won the Heisman Trophy. Is it because he’s implicated in a scandal? We asked EA’s PR department.
Kim Brown's insight:
The above article appeared on the PR Daily website and it is a story about how the 2010 Heisman winner was not featured in EA Sports' new football game. Normally, the Heisman winner is the best player in college football for that year and is usually featured on the cover of the EA Sports game for that year. However, this Heisman winner was involved in a pay to play scandal and it is suspected that EA's public relations team wanted to avoid a bad reputation and omitted the player. They never officially said that's what they were doing when they omitted the player from the game but it is not hard to put two and two together. I think that EA made a good decision to omit the player because he hasn't had the best reputation. There is no official document that states that the Heisman winner has to be included in the game so it is ultimately the game producer's choice. I think that the player shouldn't expect special moral treatment just because he was the player of the year. If you are suspected of doing something morally wrong, I believe you should pay the consequences of that. I think EA's public relations team was justified in their decision to omit this player.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

New Media Offers New Opportunities to Sports PR Professionals

Whether the team is winning or losing, sports organizations can successfully push the message and maintain a two-way dialogue with fans via social media, says U of A sports management professor Stephen Dittmore.
Kim Brown's insight:
This article is from a couple University of Arkansas professors and they are talking about their newest book about the use of social media in sports public relations and how it is useful. The article hits a lot of main points from their book such as the instantaneous messages available using social media and some difficulties that arise with the quickness of social media. The offer a couple quotes from their book which talk about items such as how public relations makes their team look good even when you aren't doing the greatest which is helping sports brands overall. The article highlights a good book that I think all public relations professionals in sports should read. I think this book perfectly highlights everything that we have talked about in my social media and public relations class so far. It is a book that if I was in public relations I would definitely check out racist it brings up a lot of wonderful points as go why public relations professionals should use social media in their day to day business. I also like that this book and article is unique to the sports professional because there is very little literature out there that is. This book is definitely I must read for any public relations professional and I think this article highlights it's features perfectly.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

Sports Public Relations Critical to Athlete Playbook | Sports NetworkerSports Networker

Sports Public Relations Critical to Athlete Playbook | Sports NetworkerSports Networker | PR and Sports | Scoop.it
Kim Brown's insight:
This article presented on sportsnetworker.com is about how public relations professionals in sports do more than just cover up and talk about the latest crisis that may occur. Most people only really think of public relations when it comes to the latest scandal such as Michael Vick's dogfighting ring. The general public and even some public relations professionals often forget that they have another role too which is to highlight the good things that the athletes and their team do. A lot of the reason for this is due to the popularity of scandalous stories to stories about heartwarming, good deeds. The author of this article was trying to remind people that there are two sides to public relations and we need to pay attention to both. I think this is a fantastic piece about sports and public relations and the author hit the nail right on the head with it. I know as someone who is not in public relations myself, I only really knew that they covered crises up and I didn't know that they are also the people who produce stories about the athletes doing good deeds in their spare time. After reading this article, I can understand her frustration with fellow professionals in public relations who act like their job is solely covering things up and not producing quality "good" messages about the client to the general public. I think this article is a phenomenal reminder for all public relations professionals that they are more than just the people who covet bad things up.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

Y! SPORTS

Y! SPORTS | PR and Sports | Scoop.it
Kim Brown's insight:
The article shown here was found on Yahoosports.com and is about the recent firing of Oakland Raiders' public relations director. The article states that he was fired for how he portrayed the owner and his father in a recent article in Sports Illustrated. The owner had the public relations director on suspension for the last few months while he decided his fate with the company. This firing causes quite the controversy because the owner is new to the position and this is the Second big executive in the organization he has fired in the last couple of months. It also is a little bit of a controversy because many people think the owner only got that position because of his father who has had a long history with the Raiders and that the son doesn't deserve this position. I think the firing of this public relations professional is extremely unfair and is definitely a hasty decision on the owner's part. I am not even an Oakland Raiders fan and this new owner infuriates me. However, I feel that this article is a very good reminder for all public relations professionals of how fragile their job really is. One bad article or representation of the company can mean you get the ax. It is very important for these professionals to be constantly on their toes and aware of how their writings may be perceived not only by the general public but also their bosses and other higher ups in their company.
more...
No comment yet.
Scooped by Kim Brown
Scoop.it!

Cheers to the Buffalo News' Mike Harrington – Hall of Famer ...

Cheers to the Buffalo News' Mike Harrington – Hall of Famer ... | PR and Sports | Scoop.it
We were in the Buffalo Bisons press room, doing some “media” work for a public access sports show which was so hideous it could have made your eyes bleed to watch it. We introduced ourselves, told Mike what we were up to, and he was ...
Kim Brown's insight:
This article was a great way to highlight the impact that news casters and reporters can have on the community and those around them. A reporter for the Buffalo News who has been reporting on the baseball team the Buffalo Bisons for many years was inducted into the sports team's hall of fame. This is a fantastic honor because he is the first news person/reporter to ever be inducted into the hall of fame. I think that this induction shows how important people in public relations are to everyone. I think it is important for all public relations professionals to keep in mind how big of an impact they really have on communities. It is very easy to get wrapped up in day to day activities to just get by in your job and forget that your job is actually important. Public relations professionals are more than just the people who send out messages to the public but are the intermediates between business/athletes/celebrities and the general public. I think this article is a good reminder of how important of a public relations job actually is.
more...
No comment yet.