PR and marketing mix
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Rescooped by Paweł Banaszak from Public Relations & Social Marketing Insight
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Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community

Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community | PR and marketing mix | Scoop.it

Go to the home page of your business website. Do it. Yes, right now. How long does it take you to locate your phone number? Okay, now, look at an interior page, like a product page or “About” page. How long did it take you to find your phone number then? Last test: find a smartphone or tablet and pull your website up. You guessed it – how long did it take to find your phone number here? If it takes you more than five seconds to locate your phone number in any of these scenarios, your website has a serious problem....


Via Jeff Domansky
Paweł Banaszak's insight:

Useful information when a clients starts asking questions about tengible results.

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Juan Gavasa's comment, June 3, 2013 10:45 AM
You are welcome!
Jeff Domansky's curator insight, June 3, 2013 3:25 PM

One of those bits of advice where Homer Simpson would say "Doh!"

Jeff Domansky's curator insight, June 3, 2013 5:51 PM

The tip that keeps on giving ROI... ;-)

Rescooped by Paweł Banaszak from Business Insights
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Web Ink Now: Marketing and PR must start with strategy

Web Ink Now: Marketing and PR must start with strategy | PR and marketing mix | Scoop.it
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information. Several people called me out to...

Via Ivan Hernandez
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