PR 2.0 by Entertainers
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PR 2.0 by Entertainers
How Modern Entertainers Connect to their Fans
Curated by Daniel Schmidt
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Louis C.K. sees ticket scalping drop over 96% by switching to selling tickets himself

Louis C.K. sees ticket scalping drop over 96% by switching to selling tickets himself | PR 2.0 by Entertainers | Scoop.it

With the success of his initial experiment with direct marketing, Louis C.K. decided to take another step by removing the ticket office. Louis observed that during previous tours scalpers were driving up ticket prices by as much as 25%. Wanting to ensure maximum participation by fans, he discovered a way to remove scalpers from the equation...remove the ticket office.

 

Louis understood his audience and fan base, he understood that there are more people that want to see him than there are seats in theaters, which would draw scalpers to purchase his tickets. He used his previous experiment with direct marketing as a model for selling tickets to his upcoming comedy tour (which has two shows here in St. Louis). By informing his fans through Twitter and selling the tickets on his website. This gave him the ability to sell the tickets at a lower cost and gave him the ability to control both the sale and use of tickets. Again, these acts benefit both Louis C.K. and his huge following.

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Louis CK Earns $1 Million in 12 Days With $5 Video

Louis CK Earns $1 Million in 12 Days With $5 Video | PR 2.0 by Entertainers | Scoop.it

Louis C.K. used his website and direct marketing to earn $1 million dollars in 12 days by avoiding normal distribution methods and selling comedy videos directly to fans. The video was sold for $5 per download and was offered directly through his website.

 

Louis' fan base is broad and strong. Understanding his fans showed him that their adoration would mean avoiding normal distribution methods to allow sales directly to them, thereby allowing him to keep more of the profit. Listening to his fans and understanding their needs is a PR 2.0 skill addressed throughout our textbook. 

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Conan O'Brien on the 'symbiotic relationship' of his audience and new media

Conan O'Brien on the 'symbiotic relationship' of his audience and new media | PR 2.0 by Entertainers | Scoop.it

Conan O'Brien has gone through significant professional changes in the past two years. This article discusses the changes to his show that were initiated through his, and all of Team Coco's, use of social media. The article goes at length to discuss the strategy behind their social media usage and identifies why he was able to succeed.

 

O'Brien's use of social media through the changes of the past two years should be used as examples in textbooks. Team Coco had a very specific strategy and arced throughout social media platforms. Facebook, Twitter and YouTube all worked together to build a network of followers and fans that worked to get Team Coco back onto television. The relationships that were formed and the changes made by listening to the fans has kept O'Brien not only on television, but as a huge figure both in the entertainment and social media world.

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Jennifer Lopez Wants to Bring You Backstage with Tour Feed

Jennifer Lopez Wants to Bring You Backstage with Tour Feed | PR 2.0 by Entertainers | Scoop.it

Jennifer Lopez has opened her new concert tour to a video feed. The goal of the feed is to allow more access into the backstage AND onstage experience of her concert tour. Communication between subscribers and members of the tour are encouraged.

 

Entertainers today must find new ways of interacting with fans. All the social media platforms allow this, but Jennifer Lopez has created a new way. The relationships are being built on being open and allowing information directly to the fans that was not previously possible. I think this is a great idea and I can't wait to see how many other performers follow suit.

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Madonna 'Turns Up the Radio' In New Music Video

Madonna 'Turns Up the Radio' In New Music Video | PR 2.0 by Entertainers | Scoop.it

This is a short article which announces the release of Madonna's new music video. Madonna chose to premier the video to fans on her Vevo channel. The article states that an advantage of this distribution is the ability to show the "explicit" video.

 

The first article I posted in this thread discussed a positive of entertainers using social media is the ability to remove media. Madonna releasing this video on her own is an example of this. Without social media, Madonna would have needed to release it through network media. By accessing Vevo, she could release it on her terms and communicate directly with her fans.

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He’s A “Wild and Crazy” Tweeter

He’s A “Wild and Crazy” Tweeter | PR 2.0 by Entertainers | Scoop.it

Steve Martin never lost his foothold in the entertainment industry. He has mastered stand-up comedy, acting, and writing. His fan base is wide-spread and spans many demographics. This article discusses his change of opinion of social media, his influence, and how he uses social media.

Steve Martin is an idol of mine. He is hilarious, clever and loved. His move towards social media can only benefit him financially. People will still buy his books without social media, but the ability to reach fans directly is easier and will ingratiate fans to him even more than before.

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Social Media Has Sapped Wil Wheaton’s Urge to Blog - FishbowlLA

Social Media Has Sapped Wil Wheaton’s Urge to Blog - FishbowlLA | PR 2.0 by Entertainers | Scoop.it

Entertainer, another Star Trek actor, Wil Wheaton used blogging to stay relevant and was one of the web's first celebrity bloggers. Blogging allowed Wheaton to maintain a relationship with his fans. Advances in social media have changed the landscape and it doesn't seem that Wheaton has the desire to adapt.

 

For an entertainer, being relevant is key. Wheaton's understanding of his audience and his writing abilities kept him relevant once acting did not. Adaptability and continuing to learn and understand new social media are fundamental to staying relevant for an entertainer. As PR 2.0 teaches, the tools may change, but the understanding of how to form and maintain relationships will not. Wheaton must adapt to stay relevant.

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Cool again, with the next generation: How George Takei became a social media star

This article discusses the return to stardom of George Takei and how he used social media to regain a foothold in the entertainment world. The article provides good information to those that could or should follow in his footsteps.

 

George Takei has become a social media sensation. He used an interesting concept, comedy, to connect. Additionally, his knowledge of his fans and his ability to communicate with them has moved him ahead of others who have tried the same things. By listening to his audience and providing them with their desires, he is a social media superstar.

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WATCH: Chris Hardwick Announces New Nerdist Shows To Puppet Reporters

WATCH: Chris Hardwick Announces New Nerdist Shows To Puppet Reporters | PR 2.0 by Entertainers | Scoop.it

Nerdist Industries added a YouTube Channel that includes Weird Al, Neil Patrick Harris, Kids In The Hall and other video's geared towards the nerd population. The channel offers access to video's that will not be released through other means.

 

Chris Hardwick was a comedian and television host in the 1990's. He lost his fan and work dried up for him, but he has risen back to celebrity status through social media. Hardwick created Nerdist Industries, an online empire devoted to information and entertainment considered "nerdy" which started with a blog and has grown to a true multi-media network.

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How Celebrities Use Social Media

How Celebrities Use Social Media | PR 2.0 by Entertainers | Scoop.it

This is another good overview article of why entertainers and celebrities have embraced social media. This article discusses the viral celebrity accent of Greyson Chance who was discovered and supported by Ellen DeGeneres. It also points out other celebrities and entertainers who were already famous, but have used social media to push a cause.

 

The Michael J. Fox Foundation is a case in point of an entertainer who was already famous, but has used social media to extend the celebrities boundaries. Michael J. Fox has used his status mixed with social media to raise funds for Parkinsons research. Social media is a means of providing fans with direct access to stories told directly from the entertainer instead of allowing media to speculate.

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Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K.’s lesson for marketers: Honesty is the best strategy | PR 2.0 by Entertainers | Scoop.it

This article takes the discussion of Louis C.K.'s online video sale deeper. It explains the purpose behind the experiment and focuses on honesty. The video which was released via his website was paid for in advance by Louis C.K. himself. Agencies and producers were not involved.

 

Louis C.K. is honest, it is what his fans (such as myself) respect about him so much. His comedy is honest, and he addresses real world situations on stage. That reputation has earned the love of many of his fans. Marketing directly to us was a way for everyone to win. Louis was able to make more profit and his fans were able to view his performance for far less money than it would have cost otherwise. All of this originated by him listening and knowing his fan base.

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Louis C.K. On Social Media: “I Kind Of Hate It. I Think It’s Awful.” [Video] | TechCrunch

Louis C.K. On Social Media: “I Kind Of Hate It. I Think It’s Awful.” [Video] | TechCrunch | PR 2.0 by Entertainers | Scoop.it

The last four articles for this project are all about comedian Louis C.K. This article explains that he hates social media. In an interview with Conan O'Brien, Louis C.K. specifies that he is "hates" social media, but that he has used it to become the most successful modern comic.

 

Louis C.K. may hate social media, but he certainly understands how to use it successfully. His knowledge and understanding of his fans allowed him to do something others have tried and failed, to remove ticket agencies from the business.

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Justin Bieber Reaches 25 Million Twitter Followers | Hollywood.com

Justin Bieber Reaches 25 Million Twitter Followers | Hollywood.com | PR 2.0 by Entertainers | Scoop.it

You don't have to like him, but for anyone interested in social media, you have to respect Justin Bieber. He doesn't have the largest Twitter following, but he has arguably the most adamant following. The article actually covers the top ten celebrity Twitter accounts, but with special emphasis on the Bieb.

Justin Bieber has broken the 25 million follower barrier on Twitter. Lady Gaga has more, 27 million total, but the grassroots nature of Justin Bieber is what sets him apart. Bieber tweets regularly. He shares photos and day to day activities that allow fans to relate to him. He has formed personalized relationships with his fans, by allowing them access to him as a person. Those relationships are the foundation of PR 2.0.

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Kelly Clarkson | Kelly Clarkson Calls On Fans For Setlist Requests | Contactmusic

Kelly Clarkson | Kelly Clarkson Calls On Fans For Setlist Requests | Contactmusic | PR 2.0 by Entertainers | Scoop.it

Kelly Clarkson takes song requests for her tour. Fans can request any song, by any musician and send the request to her. Clarkson has fans send requests through Twitter and may sing the request on tour, possibly identifying the person who submitted the request.

This is another example of entertainers improving relations with fans by listening. Allowing fans the ability to communicate directly with entertainers is a direct PR 2.0 concept. The relationships being developed by Kelly Clarkson on this tour will most likely increase album sales and increase her fan base as other fans observe the communication occurring.

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Lady Gaga's Revealing Perfume Ad Sets the Web Ablaze

Lady Gaga's Revealing Perfume Ad Sets the Web Ablaze | PR 2.0 by Entertainers | Scoop.it

Social media mogul Lady Gaga used Twitter to release the advertisement for her new perfume. The advertisement reached her 27 million followers first. The article discusses the release of the advertisement and explains the product with minor details.

 

Lady Gaga is a social media mogul. By releasing the advertisement to her fans first she accomplished a few things. She gave her fans the first look, causing them to feel more special. She gave them the first look of a possibly controversial advertisement. This allows them to begin supporting her first if there was criticism. And allowed her to release the advertisement on her own terms instead of on the media's terms. Without her massive social media following, none of this would have been possible.

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10 Revelations From Molly Ringwald’s Reddit ‘AMA’

10 Revelations From Molly Ringwald’s Reddit ‘AMA’ | PR 2.0 by Entertainers | Scoop.it

Molly Ringwald was an icon of the 1980's but had mostly slipped out of the spotlight through the years. In April, Ringwald was thrust back into the spotlight through social media when she participated in a Reddit interview. The interview opened her up to social media and the internet was immediately drawn back to her.

 

Ringwald participating in the Reddit interview is an excellent example showing how celebrities who are beloved by fans can quickly come back. I refuse to believe that people were uninterested in Ringwald, but more had forgotten about her because she chose a life which was less popularized. Opening up to her fans and answering the questions which they would want to know, put Ringwald directly in the spotlight once again. Understanding and being open with your fan base must be a priority.

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3 Lessons in Personal Branding from Roger Ebert

3 Lessons in Personal Branding from Roger Ebert | PR 2.0 by Entertainers | Scoop.it

Personal branding is important not only in the PR world, but arguably more-so in the entertainment world. Rober Ebert has battled cancer, but it has not affected his personal brand. The writer looks at Roger Ebert and uses his life story as lessons in creating your own brand.

 

The information here is useful for everyone. The tenets of the article are simple, "Discover Your Passion". If you aren't passionate about something, you won't put the effort in that it requires. "Adapt to Change" does not mean adapt your passion, but adapt the means of communicating. "Consistency is King", Ebert's consistency is his honest opinion, not faultering from it and giving his honest opinion of what ever it is he is discussing. Being honest with your audience is a key to forming relationships.

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LeVar Burton to Bring Reading Rainbow Back ... in an App

LeVar Burton to Bring Reading Rainbow Back ... in an App | PR 2.0 by Entertainers | Scoop.it

The television show that so many children grew up with is coming back, via an App. Social media and new marketing strategies has saved both a television program that benefits society, and the career of entertainer LaVar Burton. Burton used his Twitter account an 1.74 million fans as a way to market the return of Reading Rainbow.

 

I think this is one of the more positive articles I reference. Reading Rainbow really was a wonderful program. To see PR 2.0 practices being used to connect directly with fans to save the program is heartwarming. As the article states, using "new digital packaging" is a benefit to all.

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Charlie Sheen Quits Twitter

Charlie Sheen Quits Twitter | PR 2.0 by Entertainers | Scoop.it

This is a short article that explains that Charlie Sheen quit Twitter. The story is quit simple, but explains his meteoric rise to Twitter fame.

 

I posted this article as a reminder of Charlie Sheen's Twitter fame. He still holds the record for "Fastest Time to Reach 1 Million Followers". I would have preferred to find an article that explained the dynamics that went into Charlie Sheen breaking that record, but I could not find one.

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Famous Faces on Facebook l Why Celebrities Use Social Media

Famous Faces on Facebook l Why Celebrities Use Social Media | PR 2.0 by Entertainers | Scoop.it

Entertainers use social media for numerous reasons of course. For some, it is for fun, but for others it allows them to bypass media. Access to entertainers has never been possible in the ways offered today. More importantly, entertainers have never had such direct access to their fans.

 

Having the ability to connect to one fan individually or 25 million (in Justin Biebers case) fans instantly gives entertainers more power than they ever had before. Entertainers need to embrace social media and the PR 2.0 concepts. 

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