PPC Search Marketing
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PPC Search Marketing
Latest news and updates on paid search marketing
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7 PPC Resolutions to Keep You Focused and Inspired

7 PPC Resolutions to Keep You Focused and Inspired | PPC Search Marketing | Scoop.it
Many of the resolution-focused articles that touch on PPC this time of year are geared toward specific account tactics. You may expect to see goals such ...
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2 crucial rules for managing search and social - iMediaConnection.com

Nielsen's Q3 "State of the Media: The Social Media Report" highlights the growth of time spent on social networks, but it has also spurred some knee-jerk and sweeping conclusions, such as "social has overtaken search."

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Key Trends That Will Raise Financial Services PPC in 2012 | SEM and SEO News

Key Trends That Will Raise Financial Services PPC in 2012 | SEM and SEO News | PPC Search Marketing | Scoop.it

In the Financial Services category, 2011 will be recalled as a year of fickle
swings. The stock market has seen massive by the day swings, and has been
teetering on a worldwide crisis.

What does all this, as well as the uphold development of search, mean for SEM in 2012? There are four fundamental trends that will ride the market next year.

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Google Adwords – Manipulating Keywords For Success

This is a nice article about how you can manipulate your keywords to achieve success. This is done by match types. Read more about manipulating keywords for success at Tech-seeker.com


Via Erik Thorsen
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How to Know When You Should Advertise to Tablet Users

How to Know When You Should Advertise to Tablet Users | PPC Search Marketing | Scoop.it
New data suggests that tablet computers are changing the way we search, shop, and play online. If you advertise on AdWords, more and more of your prospec...
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Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012

Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012 | PPC Search Marketing | Scoop.it
Brands recognize that search marketing has a strong ROI, with 72 percent of recently surveyed search marketers indicating they plan to increase their SEM...
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35 Super Awesome Posts on Pay-Per-Click Marketing | Unbounce

35 Super Awesome Posts on Pay-Per-Click Marketing | Unbounce | PPC Search Marketing | Scoop.it
Still trying to figure out Pay-Per-Click? Learn some of the best tips & tricks from this list of 35 awesome blogs on the topic written in 2011.
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Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs

Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs | PPC Search Marketing | Scoop.it
Borrell Associates has come out with an extensive new report about small business (“SMBs”) and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool.
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