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5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance - Search Engine Watch

5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance - Search Engine Watch | PPC and AdWords | Scoop.it
5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance Search Engine Watch Enhanced Campaign features have been available in beta since February, yet as with many new technologies, learning the ropes can be a big effort,...
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Negative Keywords - How to Find & Use Them for PPC Marketing

Negative Keywords - How to Find & Use Them for PPC Marketing | PPC and AdWords | Scoop.it
This free guide teaches how to find and use negative keywords in PPC Marketing.
Hendrik Vos's insight:

Pretty good article about negative keywords

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Google Changes AdWords Campaign 'Limited By Budget' Estimator - Search Engine Land

Google Changes AdWords Campaign 'Limited By Budget' Estimator - Search Engine Land | PPC and AdWords | Scoop.it
Google Changes AdWords Campaign 'Limited By Budget' Estimator
Search Engine Land
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords.
Hendrik Vos's insight:

This is a need to know

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5 Things To Improve AdWords Performance In Under 60 Minutes | PPC Hero®

5 Things To Improve AdWords Performance In Under 60 Minutes | PPC Hero® | PPC and AdWords | Scoop.it
5 tips and tricks for optimizing your AdWords accounts in under 60 minutes on PPC Hero, the internet's favorite PPC only blog.
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PPC Ad Creative: Follow the Rules, Dammit!

In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains.

Via Thomas Faltin
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How To Advertise on Gmail Using Google Adwords PPC

Free Social Media Marketing To-Do List In Your Inbox Every Wednesday http://getthedash.com (I liked a @YouTube video http://t.co/grvn3XvDQH How To Advertise on Gmail Using Google Adwords PPC)...
Hendrik Vos's insight:

Useful how to for this topic

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Top 5 Ways You're Leaking Money in AdWords - Business 2 Community

Top 5 Ways You're Leaking Money in AdWords - Business 2 Community | PPC and AdWords | Scoop.it
Top 5 Ways You're Leaking Money in AdWords
Business 2 Community
The typical small business wastes 25% or more of their total paid search spend.
Hendrik Vos's insight:

is this affecting you?

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Adwords Pay-Per-Click Guide for Small Business

Adwords Pay-Per-Click Guide for Small Business | PPC and AdWords | Scoop.it
Should You Transition To a PPC Campaign?
Many businesses tend to avoid pay per click [PPC] campaigns because there is a higher implementation cost to this form of marketing.

Via Thomas Faltin
Hendrik Vos's insight:

Nice infographic and commentary

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Google Testing New AdWords Site Search Extension

Google Testing New AdWords Site Search Extension | PPC and AdWords | Scoop.it
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August.
Hendrik Vos's insight:

I wonder if these really improve ROI - more distractions or more sales? Anyone done some testing??

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Two Sides of Search Engine Marketing Podcast - Bing Ads | Power to the Small Business

Two Sides of Search Engine Marketing Podcast - Bing Ads | Power to the Small Business | PPC and AdWords | Scoop.it
Podcast episode featuring John Gagnon, Bing Ads evangelist from Microsoft and Joe Kerschbaum of 3Q Digital with tips and approaches to search engine marketing.
Hendrik Vos's insight:

Probably not very relevant in Australia, given Google's dominance here.

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Causes Of A Low Click Through Rate In Google AdWords

Causes Of A Low Click Through Rate In Google AdWords | PPC and AdWords | Scoop.it
There are many causes of a low Click Through Rate in Google AdWords. This post looks at the most common causes and suggests how you can improve your CTR.
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How Quality Score Affects Cost Per Conversion | WordStream

How Quality Score Affects Cost Per Conversion | WordStream | PPC and AdWords | Scoop.it
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
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AdWords Impression Share: Understanding and Improving Your Impression Share - WordStream (blog)

AdWords Impression Share: Understanding and Improving Your Impression Share - WordStream (blog) | PPC and AdWords | Scoop.it
AdWords Impression Share: Understanding and Improving Your Impression Share
WordStream (blog)
Many times I have seen instances where clients pause keywords because they aren't generating click or impression volume.
Hendrik Vos's insight:

You need to be watching this metric in Adwords

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[How to] Optimize Adwords PPC Bids by Weather – Yes, Weather! - Business 2 Community

[How to] Optimize Adwords PPC Bids by Weather – Yes, Weather! - Business 2 Community | PPC and AdWords | Scoop.it
[How to] Optimize Adwords PPC Bids by Weather – Yes, Weather!
Hendrik Vos's insight:

Really useful for builders, roofers, panel beaters, plumbers etc and anyone else who's business volume is impacted by weather

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Remarketing to YouTube viewers with AdWords - AdWords Help

Remarketing to YouTube viewers with AdWords - AdWords Help | PPC and AdWords | Scoop.it
Show tailored ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel.
Hendrik Vos's insight:

Google's support page on this topic

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Google Releases An Update To The AdWords Ad Rank Algorithm - Search Engine Journal

Google Releases An Update To The AdWords Ad Rank Algorithm - Search Engine Journal | PPC and AdWords | Scoop.it
Google Releases An Update To The AdWords Ad Rank Algorithm Search Engine Journal Google quietly released an update to their AdWords Ad Rank algorithm yesterday with the most notable change being the inclusion of ad extensions as a factor in their...
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How To Increase ROAS For Your PLA Campaign | PPC Hero®

How To Increase ROAS For Your PLA Campaign | PPC Hero® | PPC and AdWords | Scoop.it
All accounts have their ups and downs.This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to (RT @ppchero: How To Increase ROAS For Your PLA Campaign: http://t.co/4QmtGFwJRk...
Hendrik Vos's insight:

Shocking headline but useful how to!

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New AdWords Ad Ranking Formula: What Does It Mean? - Search Engine Land

New AdWords Ad Ranking Formula: What Does It Mean? - Search Engine Land | PPC and AdWords | Scoop.it
New AdWords Ad Ranking Formula: What Does It Mean?
Search Engine Land
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click.
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AdWords Segments for Increased Performance

AdWords Segments for Increased Performance | PPC and AdWords | Scoop.it
As an online marketer and AdWords user, I need to be able to put my data in perspective. One of the many great features the platform has to offer is the ability to slice and dice your data with various reports that are only a click away.

Via Thomas Faltin
Hendrik Vos's insight:

Another very useful adwords technique to understand

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SEO vs SEM – What's The Difference? - SEO 101 Tips

SEO vs SEM – What's The Difference? - SEO 101 Tips | PPC and AdWords | Scoop.it
So what's SEO? What's SEM? Is there a difference in SEO vs SEM? Of course there are some differences. Let's get this cleared so that you will.
Hendrik Vos's insight:

Lightweight article but useful diagram

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A Guide to Google AdWords Bidding Strategies

Lisa Raehsler (Search Engine Watch)
Google AdWords bidding isn’t as simple as it used to be. There’s manual cost-per-click (CPC), automatic CPC, CPA bidding and flexible bid strategies (five specific types, in fact).

Via Thomas Faltin
Hendrik Vos's insight:

Nice guide on how to use bidding strategies on Adwords

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Do you understand Adwords keyword match types?

Do you understand Adwords keyword match types? | PPC and AdWords | Scoop.it
We find that keyword match types are an important aspect of Adwords that there is often confusion about. It is so fundamental that all Adwords customers understand this that I thought I would try and summarise it more clearly than Google do!

Via Thomas Faltin
Hendrik Vos's insight:

Broad match can be a killer if you don't use negatives

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Keyword Research: Market Validation

Keyword Research: Market Validation | PPC and AdWords | Scoop.it
Hendrik Vos's insight:

Nice article about targeting buyers with differnt keywords are various stages of the buying cycle.

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