Power of Mobile Marketing
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10 Great Ways to Put Your QR Code Into Play

10 Great Ways to Put Your QR Code Into Play | Power of Mobile Marketing | Scoop.it
10 Great Ways to Put Your QR Code Into Play (QR Code Marketing http://t.co/ohUDO49oql)
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10 Beautiful Examples of QR Code and Their Usability | DJDESIGNERLAB

10 Beautiful Examples of QR Code and Their Usability | DJDESIGNERLAB | Power of Mobile Marketing | Scoop.it

QR Code (Quick Response Code) is the trademark for a type of 2D barcode first designed for the automotive industry in Japan.  Today we collect 10 Beautiful Examples of QR Code and Their Usability. Enjoy!


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qrbarna's curator insight, December 26, 2012 7:52 PM
10 hermosos ejemplos de código QR y su facilidad de uso
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Email marketers adopt responsive design to drive mobile results

Email marketers adopt responsive design to drive mobile results | Power of Mobile Marketing | Scoop.it
With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.

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Mobile Affiliate Network - Wister 's curator insight, February 26, 2013 10:54 AM

With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practices to ensure their emails hit the mark.

 

Mobile email is a big topic for digital marketers in 2013 as mobile open rates continue to grow. One of the key ways that marketers are building successful mobile email campaigns is through the use of responsive design.

“A lot of effort is now going in to make sure users can scan and click on the email when it's on the small screen. If it takes a user to pinch or zoom to see the email, forget it  – they're gone,” said Matt Caldwell, vice president of creative and agency services at Yesmail Interactive, Portland, OR. “So one area of increased sophistication is in message design and coding.

 

“Responsive email design is probably the best example of increased sophistication,” he said. “Responsive coding and design of email can be complicated and time-consuming, but because of this surging open on a mobile, we see many if not all, of our clients want to do it.

 

“Why? It will alter the email layout to a true mobile design when opened on mobile.”

 

Formatting for mobile 


A recent report from Knotice forecasts that most brands will see at least half of their commercial emails opened via mobile devices by the end of 2013.

However, despite an increase in mobile opens, Yesmail found that many marketers are still not formatting their email properly for mobile.

“In our informal survey of more than 65 marketers over six months, we found that only 14 of 65 had properly formatted emails for mobile,” Mr. Caldwell said. “Our test was, 'when opened on the mobile device, can I read every word and click on every link without having to adjust the email layout to make it bigger?'

 

“So we're still seeing many, email marketers are ignoring this important aspect of email – how to design and code it,” he said.

In its 2013 Lookbook, Yesmail identifies a number of ways that marketers can improve their email design to drive open rates, click through rates and ROI.

For example, marketers can use a mobile scalable hybrid layouts, with one layout for big and small screens alike.

 

Another tip is to pull social content such as tweets, photos and comments right into the message.

 

Yesmail also recommends using a catch-all bottom navigation format to help get clicks to other category levels with a series of links at the bottom.

It is also important to include mobile calls-to-action in emails, such as enabling recipients to click to launch a smartphone app from within the message or to click to call.

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Mobile is Rapidly Evolving the World - Is Your Business Ready?

Mobile is Rapidly Evolving the World - Is Your Business Ready? | Power of Mobile Marketing | Scoop.it

This piece was written by Mark Fidelman for Forbes

 

Excerpt:

 

"I believe mobile technologies will displace many of the fixed-location technologies that keep people and businesses chained to physical places".

 

Here are some highlights:

 

Mobile Business: Evolution or Intelligent Design?

 

**There’s no other technology in the world that 87% of the world’s population owns

 

**Despite mobile devices’ ubiquity and connectivity, we are only beginning to realize what’s possible.

 

**most organizations, in fact most people, aren’t ready for the massive cultural, health, business and government impacts that these mobile devices are about to deliver.

 

**Who needs a store when you can point, click and buy a product from Amazon.com? 

 

Who needs to visit a bank branch when you can transfer money anywhere using services like Paypal or Square?

 

**According to Price Waterhouse Coopers’ latest Digital IQ survey:

 

**66% of organizations are investing in mobile technologies for their employees

 

**But these businesses are reacting to the Bring Your Own Device (BYOD) phenomenon, most are not preparing for it.

 

Selected by Jan Gordon covering, "Mobile Marketing Strategy and Beyond"

 

Read full article here: [http://onforb.es/J0BKmq]


Via Wildcat2030, michel verstrepen, Jesús Hernández, janlgordon
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3 Steps to a Successful Mobile Website

3 Steps to a Successful Mobile Website | Power of Mobile Marketing | Scoop.it

This piece is from socialmedia.biz, written by Deltina Hay  author of A Bootstrappers Guide to the Mobile Web

 

**This is #1 in a 2 part series about the mobile web and your customers - information that is vital for your business success!

 

Here are a few takeaways from this article:

 

Plan for user expectations

 

1In a previous post, we discussed how people use the mobile Web. Mobile device users already know what they want when they get to a mobile website, and are more likely to take action once they get there.

 

To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site:

 

Include features on your mobile site that will encourage mobile users to:

 

**share your content

 

contact your business 

 

access your social media sites 

 

find your business

 

Why are they most likely coming to your site?

 

What information are they most likely seeking?

 

What types of actions are they most likely to take?

 

Selected by Jan Gordon covering "Mobile Marketing Strategies and Beyond"

 

Read full article here: [http://bit.ly/JKEoAQ']


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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | Power of Mobile Marketing | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”



Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

 


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Email Marketing campaign a waste of Money? | The SoLoMo Retail

Email Marketing campaign a waste of Money? | The SoLoMo Retail | Power of Mobile Marketing | Scoop.it

The proportion of emails opened via smartphones is higher than ever. In 2012, we’ve seen an increase of 5% from the first to the second semester. Meaning a 10% increase per year. Already 29% of promotional emails are opened from a smartphone.

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The Mobile Web: Does Your Business’ Mobile Web Presence Measure Up? | Business 2 Community

The Mobile Web: Does Your Business’ Mobile Web Presence Measure Up? | Business 2 Community | Power of Mobile Marketing | Scoop.it
It was a little over three years ago when Apple announced the iPad, dubbed a “Magical & Revolutionary Device” but that had many consumers questioning

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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | Power of Mobile Marketing | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”



Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

 


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Tips for managing mobile search campaigns - iMediaConnection.com

Tips for managing mobile search campaigns - iMediaConnection.com | Power of Mobile Marketing | Scoop.it

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Google Plus is Better for Business Than You Think

Google Plus is Better for Business Than You Think | Power of Mobile Marketing | Scoop.it
With half the active population of Facebook's monthly active users Google Plus is growing up fast. There are a great deal of benefits for business and pers

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The Future Isn't About Mobile; It's About Mobility

The Future Isn't About Mobile; It's About Mobility | Power of Mobile Marketing | Scoop.it

This piece is by David Armano for Harvard Business Review. 

I selected it because I thought the insights and approach were important information for businesses as they integrate their marketing efforts to include the mobile consumer.

 

Excerpt:

 

While the globe grapples with uncertain economic realities, "mobile" appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month.

 

Here are the highlights:

 

**Advisory firm IDC predicts that by 2014 there will have been 76 billion mobile apps downloaded

 

**resulting in an app economy worth an estimated thirty five billion in the same year

 

**Getting something launched on Facebook. Twitter or Pinterest is easy but building an engaged and meaningful following isn't

 

**Businesses will have to take a different approach from their usual strategy -  it's not about mobile as much as it is about understanding mobility

 

**Mobility is radically different from sitting at a desktop

 

**Mobility changes context: cultures incorporate mobile technologies differently

 

**Mobile itself is the nuts, bolts and infrastructure, while mobility is the context which determines if it all works together or doesn't

 

**An organization or individual must establish a center of excellence that puts mobility at the core.

 

**Realize that going mobile is not the same thing as having an app.

 

**Invest in making your "digital ecosystem" more mobile-friendly

 

**Don't put mobile tactics infront of strategy.- Tomorrow's successful companies will boast significant (and sustainable) usage numbers due to the value of their content, whether it's sheer utility or impossible-to-ignore entertainment value.

 

Selected by Jan Gordon covering "Mobile Marketing and Beyond"

 

Read full article here: [http://bit.ly/MKafzL]


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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Power of Mobile Marketing | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

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janlgordon's curator insight, February 19, 2013 5:32 PM

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.


The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.


Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)


**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.


**87% of marketers in the US use video for content marketing


**Two of the biggest social networks aim to dominate the video sharing scene


*Facebook and mobile video


*Vine and Twitter


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See article and infographic here: [


Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | Power of Mobile Marketing | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”



Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

 


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