Pourquoi's innovation and creativity digest
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Pourquoi's innovation and creativity digest
Latest thinking on the emerging world - disruption, innovation and creativity
Curated by Josie Gibson
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This Nifty Infographic Is a Great Introduction to Neuroplasticity and Cognitive Therapy

This Nifty Infographic Is a Great Introduction to Neuroplasticity and Cognitive Therapy | Pourquoi's innovation and creativity digest | Scoop.it
It's startling to think about how we've got a spaceship billions of miles away rendezvousing with Pluto, yet here on Earth there are major aspects of our own anatomy that we're almost completely ignorant about. We've climbed Everest, sent men to the moon, and invented the Internet — but we still don't know how our brains work. The positive outlook is that many health, science, and research specialists believe we're on the precipice of some major neuroscientific breakthroughs.
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The Wisdom of the Aging Brain - Issue 36: Aging - Nautilus

The Wisdom of the Aging Brain - Issue 36: Aging - Nautilus | Pourquoi's innovation and creativity digest | Scoop.it
At the 2010 Cannes Film Festival premiere of You Will Meet A Tall Dark Stranger, director Woody Allen was asked about aging. He replied…
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The Strange Case of the Woman Who Can’t Remember Her Past—Or Imagine Her Future

The Strange Case of the Woman Who Can’t Remember Her Past—Or Imagine Her Future | Pourquoi's innovation and creativity digest | Scoop.it
Meet the first person ever diagnosed with severely deficient autobiographical memory. She knows facts about her life but can't mentally relive any of it.
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Your brain does not process information and it is not a computer – Robert Epstein | Aeon Essays

Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer
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The Case Against Reality

The Case Against Reality | Pourquoi's innovation and creativity digest | Scoop.it
A professor of cognitive science argues that the world is nothing like the one we experience through our senses.
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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Pourquoi's innovation and creativity digest | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, October 21, 2013 12:50 PM

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"