Post-Click Marketing
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Post-Click Marketing
Creation and optimization of post-click experiences
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Compare 16 leading digital analytics platform providers

Compare 16 leading digital analytics platform providers | Post-Click Marketing | Scoop.it
Digital analytics play a crucial role in nearly every enterprise's digital marketing strategy, not only for tracking and measuring website traffic, but for
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Sustainable competitive advantages in digital marketing

Sustainable competitive advantages in digital marketing | Post-Click Marketing | Scoop.it
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
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The role of technical SEO is "makeup?" Really?

The role of technical SEO is "makeup?" Really? | Post-Click Marketing | Scoop.it
In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a "nice to have" feature.
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Google and Chrysler are teaming up to make a self-driving minivan

Google and Chrysler are teaming up to make a self-driving minivan | Post-Click Marketing | Scoop.it
Google hopes to test the self-driving vans by year's end.
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Google launches iOS keyboard that lets you search in any app & more

Google launches iOS keyboard that lets you search in any app & more | Post-Click Marketing | Scoop.it
Gboard, a new keyboard app for iOS, was launched today by Google to enable searching directly in your iOS keyboard - without leaving the app.
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Photoshop gets 'Shazam for fonts' artificial intelligence tool - BBC News

Photoshop gets 'Shazam for fonts' artificial intelligence tool - BBC News | Post-Click Marketing | Scoop.it
An artificial-intelligence-powered tool that identifies fonts is being added to the mobile and desktop versions of Photoshop.
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AI patient app launched at Alder Hey hospital - BBC News

AI patient app launched at Alder Hey hospital - BBC News | Post-Click Marketing | Scoop.it
Alder Hey children's hospital is teaming up with IBM Watson to develop an app to answer questions about hospital stays.
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E-skin 'can monitor body's oxygen level' - BBC News

E-skin 'can monitor body's oxygen level' - BBC News | Post-Click Marketing | Scoop.it
Scientists in Japan say they have developed ultra-thin electronic "skin" that can measure oxygen levels when stuck to the body.
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The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource

The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource | Post-Click Marketing | Scoop.it
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.
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Meet the site that is like Uber — but for tractors

Meet the site that is like Uber — but for tractors | Post-Click Marketing | Scoop.it
Expensive farm equipment is sitting idle on farms around the country. MachineryLink Sharing wants to change that.
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Airbnb looks at expanding into leisure activities - BBC News

Airbnb looks at expanding into leisure activities - BBC News | Post-Click Marketing | Scoop.it
Airbnb's chief technology officer says the company is looking at pairing guests and hosts for activities.
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Google launches their new mobile-friendly testing tool

Google launches their new mobile-friendly testing tool | Post-Click Marketing | Scoop.it
Google revamped the mobile-friendly testing tool after its launch back in November 2014.
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Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O

Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O | Post-Click Marketing | Scoop.it
Google's ambitious Tango initiative brings the digital and physical worlds even closer together.
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Google and Progressive Web Apps: the mobile experience and SEO

Google and Progressive Web Apps: the mobile experience and SEO | Post-Click Marketing | Scoop.it
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
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What is Google Data Studio and how can you use it?

What is Google Data Studio and how can you use it? | Post-Click Marketing | Scoop.it
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
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Search Marketing Expo's Facebook Wall: Nearly 70% of iPhone users are using Google Maps instead of Apple.

Search Marketing Expo's Facebook Wall: Nearly 70% of iPhone users are using Google Maps instead of Apple. | Post-Click Marketing | Scoop.it
The survey data seem to contradict statements made by Apple and others about Apple Maps' dominance on the iPhone.
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Facebook Moments facial-recognition app launches in Europe - BBC News

Facebook Moments facial-recognition app launches in Europe - BBC News | Post-Click Marketing | Scoop.it
Facebook launches an app that uses facial-recognition technology, in the EU and Canada, working round local restrictions on the tech.
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The 5 strangest search terms in 2,000+ AdWords accounts

The 5 strangest search terms in 2,000+ AdWords accounts | Post-Click Marketing | Scoop.it
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
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How to help your sales team close more paid search leads

How to help your sales team close more paid search leads | Post-Click Marketing | Scoop.it
In the B2B world, your ability to close sales leads that acquired through paid search ads can make or break your campaign ROI.
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Google now handles at least 2 trillion searches per year

Google now handles at least 2 trillion searches per year | Post-Click Marketing | Scoop.it
The search giant won't say exactly how many trillions of queries it processes, other than it's now two or more. It last claimed 1.2 trillion in 2012.
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How To Suck At Social Media: An Indispensable Guide For Businesses

How To Suck At Social Media: An Indispensable Guide For Businesses | Post-Click Marketing | Scoop.it
Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big gigantic numbers! [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics […]
How To Suck At Social Media: An Indispensable Guide For Businesses is a post from: Occam's Razor by Avinash Kaushik
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Fast cash: The high-speed world of cloud-based finance - BBC News

Fast cash: The high-speed world of cloud-based finance - BBC News | Post-Click Marketing | Scoop.it
The financial services industry has been slow to take up cloud computing as security concerns persist, but the landscape is changing fast.
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Son of Siri: Viv aims to go way beyond today's digital assistants

Son of Siri: Viv aims to go way beyond today's digital assistants | Post-Click Marketing | Scoop.it
Viv hopes to effectively supersede Google as "an intelligent interface to everything."
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A Great Analyst's Best Friends: Skepticism & Wisdom! - Occam's Razor by Avinash Kaushik

A Great Analyst's Best Friends: Skepticism & Wisdom! - Occam's Razor by Avinash Kaushik | Post-Click Marketing | Scoop.it
In a sea of data, what data/sources/analysis can you trust? Learn 6 strategies to manifest your skepticism, and one to get to wisdom plus a great career.
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Tomorrow's Buildings: Construction industry goes robotic - BBC News

Tomorrow's Buildings: Construction industry goes robotic - BBC News | Post-Click Marketing | Scoop.it
Drones, autonomous bulldozers and 3D printing - how tech is transforming the building site.
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