Good Marketing
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Emotion is your most strategic marketing tool - InnovaMap

Emotion is your most strategic marketing tool - InnovaMap | Good Marketing | Scoop.it
Emotion is the tool you need to create content that captures the attention of your target audience. You end up engaging their brains then their hearts.
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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Mark Ritson: When did marketers become ashamed of managing brands?

Mark Ritson: When did marketers become ashamed of managing brands? | Good Marketing | Scoop.it
Marketing leadership has failed to instill pride in the discipline, as a LinkedIn post by Unilever's European president proves, leading to constant attempts to use purpose to apologise for or redefine it unnecessarily.
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One-to-One for Everyone: How Brands Do Content Marketing Personalization at Scale

One-to-One for Everyone: How Brands Do Content Marketing Personalization at Scale | Good Marketing | Scoop.it
Better content marketing personalization at a large scale requires collaborating with your audience to transform insight into action.
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The Seven Things A Highly Agile CEO Does: Jeff Bezos

The Seven Things A Highly Agile CEO Does: Jeff Bezos | Good Marketing | Scoop.it
Amazon's Jeff Bezos epitomizes strategic agility.
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10 Recent Neuromarketing Studies and Their Real-World Takeaways

10 Recent Neuromarketing Studies and Their Real-World Takeaways | Good Marketing | Scoop.it
Neuromarketing is changing marketing. Find out how it's affecting qualitative research and website design with ten articles from the last two years.
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Carlos A. Marino's curator insight, October 10, 4:29 PM
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Stress Test Your Company’s Competitive Edge with These 4 Questions

Stress Test Your Company’s Competitive Edge with These 4 Questions | Good Marketing | Scoop.it
How sustainable is your strategy?
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Play It Again—Spotify's Personalized Content Experiment Could Solve the Ad Block Dilemma

Play It Again—Spotify's Personalized Content Experiment Could Solve the Ad Block Dilemma | Good Marketing | Scoop.it
Spotify's handing the "play button" off to listeners by giving customers personalized control over their advertising experience.
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Revealed: How Steve Jobs Turns Customers into Fanatics

Revealed: How Steve Jobs Turns Customers into Fanatics | Good Marketing | Scoop.it
Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty [...]
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Nike and the Kaepernick Effect

Nike and the Kaepernick Effect | Good Marketing | Scoop.it
September 25, 2018 - As it reports earnings today, Nike’s gamble on its controversial ad appears to be paying off. How social issues are driving business decisions for leaders.
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Headspace design chief Anna Charity on rebranding meditation

Headspace design chief Anna Charity on rebranding meditation | Good Marketing | Scoop.it
Head of design Anna Charity worked to wring “all the mysticism and cliched imagery” from meditation–and instead position it as a tool for solving everyday problems.
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Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!

Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing! | Good Marketing | Scoop.it
Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…
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6 Neuromarketing Principles That Are Always True

6 Neuromarketing Principles That Are Always True | Good Marketing | Scoop.it
The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.
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How (and Why) Dove Is Marketing to Dads

How (and Why) Dove Is Marketing to Dads | Good Marketing | Scoop.it
Dove Men+Care is redefining strength and what it means to be a good dad through its paternity leave marketing campaign.
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Content Marketers, It's Our Obligation to Fact-Check Content

Content Marketers, It's Our Obligation to Fact-Check Content | Good Marketing | Scoop.it
Traditional media publishers usually have robust systems to fact-check content. Content marketers? Not so much. It's time for that to change.
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The Jane-of-All-Trades: Why Interdisciplinary Marketing Is the Future of the Industry

The Jane-of-All-Trades: Why Interdisciplinary Marketing Is the Future of the Industry | Good Marketing | Scoop.it
The essential marketing career skills of today may be obsolete tomorrow. Excelling in any marketing role requires an interdisciplinary approach.
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The Seven Needs of a Content-Centric Marketing Organization

The Seven Needs of a Content-Centric Marketing Organization | Good Marketing | Scoop.it
Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
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The brain lies – taking neurology in advertising to new heights

The brain lies – taking neurology in advertising to new heights | Good Marketing | Scoop.it
According to neuroscientist Haydn Northover, just asking has never been sufficient in developing holistic advertising predictions.
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Study: Winner Declared in Audio vs. Video for Emotion

Study: Winner Declared in Audio vs. Video for Emotion | Good Marketing | Scoop.it
Even though video seems more immersive, research comparing audio vs. video found that audio had greater emotional impact
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Speak Up and Socialize—How Brands Establish a Personalized Voice on Social Media

Speak Up and Socialize—How Brands Establish a Personalized Voice on Social Media | Good Marketing | Scoop.it
Social media offers a unique chance for brands to showcase an authentic voice through daring content, creative visuals, and customer interactions.
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Nike's "Just Do It" Ad Proves Not Every Brand Story Appeals to Everyone—And That's Okay

Nike's "Just Do It" Ad Proves Not Every Brand Story Appeals to Everyone—And That's Okay | Good Marketing | Scoop.it
Kaepernick's role in Nike's latest "Just Do It" ad demonstrates that a controversial brand story may be worth telling if you understand your core audience.
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The Swoosh Heard 'Round the World | Sustainable Brands

The Swoosh Heard 'Round the World | Sustainable Brands | Good Marketing | Scoop.it
Nike's contentious new campaign features Colin Kaepernick and a profound tagline: “Believe in something. Even if it means sacrificing everything.” As swooshes burn, #boycottnike takes over social feeds, memes proliferate, and thought pieces ignite conversation, one might wonder: Why, Nike, why? The “why” is because people reward brands for standing up for something that matters. In fact, sales rose 31% after the first creative debuted — before the commercial even aired.
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Four Words That Double Persuasion

Four Words That Double Persuasion | Good Marketing | Scoop.it
Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies worldwide. What are these magic words? Here’s a clue: they aren’t, “But you have to!” or, “You absolutely must, [...]
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How Customers Come to Think of a Product as an Extension of Themselves

Three ways to build psychological ownership.
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No customer left behind: How to drive growth by putting personalization at the center of your marketing | McKinsey & Company

No customer left behind: How to drive growth by putting personalization at the center of your marketing | McKinsey & Company | Good Marketing | Scoop.it
Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating model to make that happen.
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Guide to Color in Design: Color Meaning, Color Theory, and More

Guide to Color in Design: Color Meaning, Color Theory, and More | Good Marketing | Scoop.it
Learn everything there is to know about the use of color in design, from color theory to color meanings, and everything in between.
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