Good Marketing
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Emotion is your most strategic marketing tool - InnovaMap

Emotion is your most strategic marketing tool - InnovaMap | Good Marketing | Scoop.it
Emotion is the tool you need to create content that captures the attention of your target audience. You end up engaging their brains then their hearts.
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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No customer left behind: How to drive growth by putting personalization at the center of your marketing | McKinsey & Company

No customer left behind: How to drive growth by putting personalization at the center of your marketing | McKinsey & Company | Good Marketing | Scoop.it
Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating model to make that happen.
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Guide to Color in Design: Color Meaning, Color Theory, and More

Guide to Color in Design: Color Meaning, Color Theory, and More | Good Marketing | Scoop.it
Learn everything there is to know about the use of color in design, from color theory to color meanings, and everything in between.
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A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion? | Good Marketing | Scoop.it
Brands with political opinions is cliche, but brand messaging that shows real industry credentials helps brands like E.ON and Planet Fitness stand out.
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Marketoonist's Tom Fishburne on Serial Storytelling and the Privilege of Creating Content

Marketoonist's Tom Fishburne on Serial Storytelling and the Privilege of Creating Content | Good Marketing | Scoop.it
Behind the biting parody of Tom Fishburne's long-running "Marketoonist" series is a deep love for and excitement about marketing.
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What Can Brand Publishers Learn from the Trust Project?

What Can Brand Publishers Learn from the Trust Project? | Good Marketing | Scoop.it
The Trust Project is working to make transparent the indicators of trustworthy online content—and it's not just news outlets who should pay attention.
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People Aren’t Saving the Planet. Corporations Are. | Sustainable Brands

People Aren’t Saving the Planet. Corporations Are. | Sustainable Brands | Good Marketing | Scoop.it
It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of US consumers to understand their attitudes and behaviors related to the environment.
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Three Ways that AI Can Amplify Marketer Creativity

Three Ways that AI Can Amplify Marketer Creativity | Good Marketing | Scoop.it
Over the past few years, the buzz about how artificial intelligence (AI) will impact the future of marketing has reached a fever pitch. But what will AI’s role in marketing look like, and how can marketers start to prepare now for the future?
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You Don't Need A Mission Statement, You Need A Brand Purpose

A company’s purpose is its why—why it does what it does, why it exists. Having a meaningful brand purpose or being a “purpose-driven” company has become a popular notion in business today, and with good reason. To identify your overarching purpose, go deep and think big.
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Your Organization’s Purpose Must Evolve | Sustainable Brands

Your Organization’s Purpose Must Evolve | Sustainable Brands | Good Marketing | Scoop.it
In the business world, while your values may remain constant, your purpose must evolve. If purpose is truly the intersection of your values with the world’s need, then the first step is to take a hard look at your current purpose and ask two questions: Is your purpose still relevant? And is your purpose still sufficient to the challenges of our time?
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The New Role of the CMO? The Chief Experience Officer

The New Role of the CMO? The Chief Experience Officer | Good Marketing | Scoop.it
Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.
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6 Neuromarketing Principles That Are Always True

6 Neuromarketing Principles That Are Always True | Good Marketing | Scoop.it
The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.
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How (and Why) Dove Is Marketing to Dads

How (and Why) Dove Is Marketing to Dads | Good Marketing | Scoop.it
Dove Men+Care is redefining strength and what it means to be a good dad through its paternity leave marketing campaign.
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Content Marketers, It's Our Obligation to Fact-Check Content

Content Marketers, It's Our Obligation to Fact-Check Content | Good Marketing | Scoop.it
Traditional media publishers usually have robust systems to fact-check content. Content marketers? Not so much. It's time for that to change.
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15 Powerful Examples of Neuromarketing in Action

15 Powerful Examples of Neuromarketing in Action | Good Marketing | Scoop.it
Neuromarketing is taking the world by storm but despite this not many people know what neuromarketing is. We hope these examples will help change that.
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3 B2B Tech Brands with Stand-Out Visual Content Marketing

3 B2B Tech Brands with Stand-Out Visual Content Marketing | Good Marketing | Scoop.it
The stereotype that B2B visual content marketing tends to be stale and uninspired presents an opportunity to differentiate your brand from the pack.
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What Marketers Should Know About Artificial Empathy

What Marketers Should Know About Artificial Empathy | Good Marketing | Scoop.it
Artificial empathy is AI's next frontier, and the applications in marketing are numerous.
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How to Build a Brand the World Will Remember Tomorrow

How to Build a Brand the World Will Remember Tomorrow | Good Marketing | Scoop.it
Here's how to develop a global marketing strategy to build brand memory, and an essay on why memory and mental availability are so important in marketing.
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Nestle, Starbucks Brew A $7.15 Billion Deal To Peddle Beans 05/07/2018

Nestle, Starbucks Brew A $7.15 Billion Deal To Peddle Beans 05/07/2018 | Good Marketing | Scoop.it
Nestle, Starbucks Brew A $7.15 Billion Deal To Peddle Beans - 05/07/2018
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Why Employees Are Your Most Powerful Brand Storytelling Tool

Why Employees Are Your Most Powerful Brand Storytelling Tool | Good Marketing | Scoop.it
By sharing a brand's content and their own stories, employees can be a company's greatest brand storytelling asset.
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The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers

The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers | Good Marketing | Scoop.it
For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the marketer.
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AT&T Takes Somber Distracted Driving Message To The Movies 04/30/2018

AT&T Takes Somber Distracted Driving Message To The Movies 04/30/2018 | Good Marketing | Scoop.it
AT&T Takes Somber Distracted Driving Message To The Movies - 04/30/2018
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The Role of Fiction in B2B Brand Storytelling

The Role of Fiction in B2B Brand Storytelling | Good Marketing | Scoop.it
IBM's new film, OUTAGE, proves that fiction has a powerful place in brand storytelling, even in B2B.
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