CRM & Social CRM
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Online recommendation overtakes word-of-mouth as biggest purchase influencer

Tokratna raziskava Eccomplisheda razkriva, da se več kupcev pred nakupom osredotoči na mnenja o izdelku na spletu kot na svoje prijatelje in znance.

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What we can learn from the IBM 2011 CMO study (Part 1): think social transformation

What we can learn from the IBM 2011 CMO study (Part 1): think social transformation | CRM & Social CRM | Scoop.it

Živimo v času, ko nobene skrivnost ne traja več kot 5 minut. Nič ne more ostati zaupno, zato moramo se moramo konstantno truditi biti boljši in hitrejši. Ta predpostavka spreminja današnje trženje in poslovanje.

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