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5 Reasons People Aren’t Sharing Your Content

5 Reasons People Aren’t Sharing Your Content | POLISH CREATIVE GROUP | Scoop.it

Sometimes trying to get people to share your content feels like pulling teeth.

 

If you’re finding that your content isn’t being shared, these are most likely the reasons why:

 

1. You only talk about yourself

Everyone has been around constant self-promoters before—they aren't fun to talk to. Part of the reason they aren’t interesting is because they don’t involve you in the conversation.

To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you. The Golden Rule prevails here: talk about others as much as you would like them to talk about you.

 

2. You pick topics that aren’t timely

In the age of the 24/7 news cycle, the pressure is always on to write timely content.

People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago.”

Use an editorial calendar to help plan out your post schedule and ensure your posts are timely.

 

3. Your headlines aren’t catchy

You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Keep your headlines less than eight words to make them punchy and memorable, just like your favorite tweets on Twitter.

See the criteria for a great headline: It’s exclusive and specific. Keeping your headlines short and sweet will make it much easier for your readers to share your content

 

4. You write huge blocks of text

Now that everyone is used to reading online, people have tiny attention spans. Most people want to scan your post before reading it so they don’t waste their time reading something that isn't relevant to them.

Having a few bullet points with multimedia will help your readers take home the main messages and easily share them with others.

 

5. You don’t make it easy to share

Do you have sharing buttons in an easy-to-use location on your site? Choose the right social media sharing buttons for your audience and place them where your audience can easily see them.

 

Ginny Soskey -- http://bit.ly/LLCwWX

Source: http://bit.ly/NdQNfl


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Okay, I Own My Own Business and I Want to Go Social... Now What? | Social Media Today

At Cusp Creative, we cannot tell you how many times we have met with clients and they have said something to the effect:

• I made a Facebook fan page and nothing has happened.

• I am on Twitter, but no one ever talks to me.

• I have yet to make a sale from Social Media; it seems like a big waste of time.

If you are not using Social Media for your business in the correct way, then it will definitely be a huge waste of time. Without an investment in creating a Social Media Marketing plan that works for your business with goals and a clear strategy to reach those goals, then you may as well not bother with Social Media for Marketing purposes at all.

Proper use of Social Media brings with it better reach to your target market, an increase in brand awareness, and better connectivity with others in your field. The key words here are “proper use.” Far too many businesses look at Social Media as yet another box to check to be considered a legitimate business. Checking boxes is for surveys, not running a business. Without a thorough, thought out plan Social Media simply will not work for you.


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